People rarely succeed unless they have fun in what they are doing.
~ Dale Carnegie
What’s the FUN FACTOR?
Introductions
• Name
• Where you work
• Your role
• Pick one word that describes you – Which brand
attribute do you most closely identify with?
• Strategic Relations &
Communications
• Branding
• Public Relations
• Advancement
• VPEO Communications
• “Ambassadors of fun!”
Organizational
Advancement
Adapted from materials by Media Panther (http://mediapanther.co.in/)
What is a brand?
A brand is the set of
expectations, memories,
stories and relationships
that, taken together,
account for a consumer’s
decision to choose one
product or service over
another.
- Seth Godin
Primary
Audiences
• Public
• Faculty/Staff and
County Extension
Councils
• Decision Makers
• University Partners
We Can Compete
We are all part of the Extension and Outreach arm of
Iowa State University – a well-known, credible brand
Build awareness of the brand
Iowa State University Extension and Outreach
• Promotional materials
• Apparel/name badges
• On-site signage/materials
• Titles
• In-program mentions
Experiential Marketing
refers to the customer experiences
with a brand, product or service that allow
users to interact in a sensory way
Planning YOUR event
• How do I want participants to feel?
• What do I want participants to know?
• How do I want participants to behave?
Benefits of implementing an experiential
marketing strategy
• Generate awareness
• Create an emotional connection
• Develop positive perceptions
• Show off its attributes
• Gain credibility
• Guide preferences
• Stimulate action, advocacy or support
Attracting new clients
• What is your hook?
• Create excitement
• Save the Date
• Early Bird Discount
• Agenda posted
• Speaker or special guest announced
• Time to network
• Cap registration – scarcity
• Personal Invitation