Which of the following is not a reason that a new product might fail?

Kotler / Armstrong, Chapter 9

Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too

large.4. All of the above are reasons that a new

product might fail.


Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too

large.4. All of the above are reasons that a new

product might fail.


The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development


The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development


Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors


Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors


The purpose of idea screening is to reduce the number of new ideas.1. true2. false


The purpose of idea screening is to reduce the number of new ideas.1. true2. false


A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false


A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false


Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above


Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above


_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting


_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting


When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization


When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization


Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false


Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false


Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets


Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets


Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled 3. simulated4. Internet


Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled3. simulated 4. Internet


The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened


The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened


The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be


The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be


When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false


When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false (The definition above is for a company

using simultaneous product development, not sequential product development.)


Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline


Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline


Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction 2. growth 3. maturity 4. decline


Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction2. growth3. maturity 4. decline


The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false


The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false


_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs


_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs


In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction 2. growth 3. maturity 4. decline


In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction2. growth3. maturity4. decline


Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization


Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization

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Which of the following is not a reason that a new product might fail?

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