Meet Whiskered The Mission “For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ” The Audience The reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard. The Aesthetic It’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content. Imagery The content lends itself to great photos & simple graphics and imagery to contribute to great content.
Transcript
Meet
WhiskeredThe Mission“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”
The AudienceThe reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.
The AestheticIt’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content.
ImageryThe content lends itself to great photos & simple graphics and imagery to contribute to great content.
What Makes
WhiskeredThe Cover: Readers will enter their beard photos into a contest via social media and other readers will vote on the best beards. The winner will be featured on the cover of the next month’s issue.
Exclusive Content: Exclusive tablet only content will include a mix of Features, Product Reviews & How-Tos about: ›› Beards & Beard Styling: Moustache & Beard Maintenance, Types of
The Tablet Mag WWhiskered.com will include: ›› Some free articles from that month’s issue Beard products, beard stories ›› Information about the Whiskered brand History, contact information ›› Sponsored Content regarding products ›› “Beard Box” Ordering ›› Links to downloads for both Whiskered magazine
& the Get Whiskered App.
The Website
Additional Content
About Digital Downloads Whiskers Products The Beard Box Gallery
Whiskered
Topics for content can include but aren’t limited to:Wearable Whiskers Beard styling Moustache Maintenance Types of razorsWaxy Whiskers - beard products Oil Balm Beard/mustache wax Shampoo/conditioner Brushes, combs, tools, etc.
Beardspiration Celebrity beards Historical beards Sports Playoff BeardsWhat Women Want Facial hair that women likeTraveling Beards Best Bearded Cities Travel guides to those citiesBeard Competition Coverage Features on winners Highlights competitors
Guides & How-to Real Barbers in how-to videos Guides to using new toolsBarbershop Culture Celebrity barber features Coolest Barbershops in the country Barbershop locater How to make your shop betterMens Skincare Products & how to use them Skincare science Scalp care for hair growth
What Makes
Whiskered
Get Whiskered - the app
>> The Whiskered App would allow users to take photos of themselves and add a mustache or beard. They can then share a Whiskered branded photo to their social media or to our gallery.
W
>> Page layouts within the magazine and on all of the additional platforms are simple and clean to highlight great photos and content
Wireframes
Why Digital For
Whiskered?
“New retail concepts, such as creating more product sampling opportunities, can also help increase men’s engagement and spending in this market.” - Mintel (2014)
Beards are a growing trend
There is a large, pre-existing online communityto tap into
Digital strategyTaking Advantage of Cross-Platforms›› By taking Whiskered beyond just a tablet magazine, we’re able to create an entire digital experience for our users, contributing valuable content to the community.
Use of Social Media›› Engaging our readers on social media platforms gives an additional dimension to our digital experience.›› Instagram: Users can post and tag their beard pictures to enter the cover beard competition.
Opportunity for Interactivity›› Whiskered integrates interactivity into multiple facets of the magazine.›› How-to Videos- To provide better content for beard beginner readers, Whiskered embeds their video content directly into the articles›› Best Barber Finder- The Barber locater is interactive within the magazine. User generated reviews curated by Whiskered also allow for users to contribute and create more authentic reviews.
What’s the plan for
WhiskeredMagazine Subscription›› 12 issues per year›› $3.99/ month individual issues›› $2.99/month with subscription- Billed
$35.88 all at once
Alternative Revenue Streams›› Sponsored content on web›› Web banner ads/in article ads›› Beard Socials/events›› Beard competitions judged by professionals for best beard›› The Beard Box - integrates the product reviews within the magazine into the physical
realm. Readers have the opportunity to sample each of our reviewed products that month via the magazine feature or the website
- Readers will know what will be within their subscription box. Non-readers can order a subscription box as well, but will not know what the subscription box contains each month.
