Sally Beauty Supply is the largest domestic and

International cosmetic distributor of professional

salon products and is ranked 742 in distributing

Salon equipment.

Sally Beauty Supply has been in business since1969.

The company strives to offer educate and supply

exclusive full service beauty products and equip-

ment to salon professional all over the world.

Introduction

Company Research........................................1.0

Company Overview.......................................1.1

Creative Development...................................2.0

Color pallet....................................................2.1

Logo creation.................................................2.2

Imagery..........................................................2.3

Overview of Social Media Tools...................3.0

Twitter, Facebook, Twitter, Blogs.................3.1

Education on product safety..........................3.2

Printed material.............................................3.3

Reseach Paper...............................................4.0

Final Presentation.........................................5.0

Reference......................................................5.1

Table of Contents

Company Research

Sally Beauty Supply was founded by Alberto-Culver. The first store opened in New Orleans in 1964. By the year 1982 there were 119 stores that open. Five years later Sally’s went international bringing there open store count to 500. Sally’s is a supplier for cosmetics, professional equip-ment and many other accessories. The cosmetic industry is very compet-itive and growing very rapidly. The focus for Sally’s Beauty Supply is to provide training to professional salon owner on thier products and equip-ment.The vision is to rebrand an enhance their social media sites, flyer and printed material and to train professional salon owners. The target age range Sally Beauty is targeting is 25 to 55. To improve the company outlook it is important to take a step back and reform the way they market the themselfves and their products. Sally’s has many brand name products that has been over look and can be market better by presenting them in a different marketing and branding technique.

1.0

COMPANY OVERVIEW

Sally Beauty Supply sells 9,800 professionally branded products, which are targeted exclusively for professional salon and resale to their customers. Sally Beauty Supply offers more than 6,000 products for hair, skin, and nails through professional lines.

Sally Beauty Supply will continuously need to improve and upgrade market-ing Flyer, apprarl material to maintain the reliability and integrity of their brand. Sally Beauty Supply offers a broad selection of branded name and exclusive-label beauty supplies and equipment. SallyBeauty also offer Profes-sional salon customersa price reduction for becoming a Sally Beauty Pro-card holders.

1.1

Company Research

Creative Development

Social Media

2.0

2.1

The color pallet for the new look of Sally Beauty Supply logo is bright orange, white and black. I have based my decision to select this color on the hue, saturation, tones, tints and shades which is a instantly recognizable medium for visual communi-cations and will affect the way my target audience perceive the look of the logo. In addition, it will convey the brand personality and brand values for Sally Beauty Supply name. The color pallet orange is a very vibrant and energetic color. The color pallet white is a clean and simple.

Logo Design

Old Design

I will use Lucida Calligraphy font style for the logo and use a standard Times Roman style font for any verbiage use to express and tell my story.

I decided to use two types of font? Lucida Calligraphy “voices an easy to read business like font” (Typography Analysis) and use a standard Times Roman style font as I mention before. The size of the font used will vary.

New Design

2.2

The

“Secret Formula”

for

A Successfull

Beauty Salon

2.3

SOCIAL MEDIA TRAINING

3.0

3.1

3.2

OSHA measured unsafe levels of formaldehyde in the air at salons. Specific products used in Salon must be used in a certain fashion to keep salon own-ers safe as will as their clients and OSHA will issued citations to the salon owners for failing to protect workers from over exposure to formaldehyde. Salon owners should also be familiar with the contents of the products they use.

Sally Beauty Supply want to make sure that these procedures are followed by of-

RESEARCH PAPER

The.Sally Beauty Supply sells about 9,800 professional branded name products, and equipment for salon business., The rebranding is to targeted audience that is exclusively for professional salons and also to sell cosmetic products for re-sale to professional salon cus-tomers.

Sally is the largest distributor of professional beauty supplies in the United States. They serve end-users through four channels: full-service/ex-clusive distribution, open-line distribution.

4.0

Sally Beauty Supply con-

tinuously adapt to mar-

keting and merchandising

initiatives by expand their

market reach or to respond

to changing consumer

preferences. professional

Salon owners request more

traiing on products used in

their Salon. Sally Beauty

Supply responded to that

request by the use of So-

cial Media.

Sally Bueaty Supply pro-vides many training ma-terials for salon profes-sional. The use of new technology Sally will de-liver more then a service for getting salon owners great products but also what to give some infor-mative background infor-mation on their products and equipment that they supply to their cliental. When a salon owners ed-ucate thenself on products that they use on the their clients, it helps increase business.

The modern salon owner is far more entrepreneurial, creative, savvy with today new technology, that trai-ing is right at their finger tips. Sally want to make sure that rebranding their socail media sites will ac-complishe this.

PRINTED MATERIAL

3.3

Final Presentation

By focusing on improving our marketng of Sally Beauty Supply brand, introducing new products and training techniques Sally Beauty will attract new customers and increase sales with existing customers.

Full-service distributors selling and training of the products directly to salon profession-als. Will enhance there customer loyalty to the comapany, improve professional salon own-er readness for OSHA and provide porduct awareness.

5.0

Reference

Sally Beauty Supply, 2009, retrieved, 3/23/14 “www.sallybeaut-yholdings.coie

Organic salon system, “8 New rules to make millionsin a salon business,” retrieved, 3/23/14 “http://www.organiccolorsystems.com/how-to-make-millions-in-a-salon-business/”

Created By:

Crystal White