Desiree D. WhittenMarketing Communications Professional

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Constant Care Mgmt. Co.

Desiree Whitten

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Decibel Products In The Pacific Rim

Superior technology. Impeccable service.

www.decibelproducts.com

A History of Proven Results

For more than 15 years I have used my passion, creative expertise and organizational skills to develop strategic, effective marketing and communications programs for small companies and large corporations.

Consistently, the goal has been the same: create measurable, impactful marketing and communciations plans that integrate with the company’s business goals, enhance the perception of the company and provide sales with the lead generation and collateral to be successful.

I will bring to your organization:

• Deliverable, thought-provoking and actionable marketing programs.

• Email, online and direct mail programs that provide increased recognition and enhance the company brand.

• Organized project management methods that keep projects on track and on budget.

• A collaborative, “hit-the-ground- running” attitude that will make a positive impact in the shortest time possible.

Measurement - A Key Component

My experience in advertising research, creating customer surveys and research analysis will help make marketing work for the organization through:

• Properly constructed surveys that do not “bias” the respondents.

• Clear-cut program analysis that reports findingsbydemographicsand customer experience.

• Reports on marketing activity, web site visitors and lead generation rates.

• Project timelines, gantt charts and budget reconciliations that maximize marketing spend.

Strategic Marketing Plans

An effective marketing strategy integrates with sales and the company’s business goals, enhances the perception of the company and provides sales with lead generation and compelling collateral.

My experience developing marketing and communications programs delivers measurable, consistent results through:

• Objective review of business goals for each stakeholder and their “must-haves.”

• Thorough research of industry trends and competitors to maximize the benefitsandadvantagesofyour company’s products or services.

• Using lessons-learned to build on previous successes and learn from mis-steps.

• Tactical implementation of advertising, communications, branding and viral marketing campaigns in each channel.

Concept Development

I will lead my team to produce professional collateral that addresses the needs of all stakeholders, leaves a lasting impression and strengthens the impression the sales person makes through:

• Well-definedmarketingbriefsthat establish the goals and objectives for each set of materials.

• Collaborative meetings and brain- storming sessions that translate into executable strategies.

• Creative messaging that speaks to the current market conditions and industry trends.

• Streamlined project management to deliver materials in the most cost- effective manner.

Decibel Products, an international wireless antenna manufacturer, had been acquired by Allen Telecom. I was hired to create a new marketing strategy and re-energize their exernal communications.

Marketing collateral, advertising and event signage needed consistent branding. Look and feel was out-of-date. Messaging was unclear and did not clearly state the company’s vision.

Clear marketing, messaging and branding delivered: Online use of database for technical information reducing calls to customer service by 10%.

20% increase in trade show recognition and traffic.

30% increase in overall brand awareness.

http://www.linkedin.com/in/desireewhittendesiree.whitten@yahoo.com

“Desiree is clearly a professional in this field. She has a keen eye for visuals as well as details.”

Keith Einstein Owner - Einstein Printing

Desiree Whitten

Alzheimer’s & Memory Care Assisted Living CommunityFamily Owned and Operated

Drop in for a Visit or Call Todaywww.AutumnLeavesLiving.com

caring for your family

Our family

And Experience How the Family Approach to Caregiving. . . Will truly make a difference

Homes specially designed and built for Alzheimer’s and Memory Care assisted living

Fresh, quality mealsprepared on-site daily byexperienced dietary staff

24-Hr. on-site licensed nurses with specialized expertise in

Dementia care

Autumn LeavesVernon Hills

500 Atrium DriveVernon Hills, IL847-996-1000

Autumn LeavesCrystal Lake

495 Alexandra Blvd.Crystal Lake, IL815-459-7800

Autumn LeavesOrland Park

8021 151st StreetOrland Park, IL708-403-2400

Think Autumn Leaves

Life Enrichment Coordinatorsdedicated to offering stimulating group and individual programs

Healthcare Coordinator RN’swho develop and administerindividualized care plans

MWhen You Want the Most Caring, DedicatedMAlzheimer’s & Memory Care Assisted Living. . .

http://www.linkedin.com/in/desireewhittendesiree.whitten@yahoo.com

Desiree Whitten

Advertising Development

My experience with marketing and advertising campaigns will deliver effective advertising campaigns, improved lead generation and ongoing positive brand perception for the company through:

• Mediaselectedforthespecificproduct/ service and for your targeted audiences.

• Benefit-drivenstatementsthatclearly convey product value.

• Messaging that is true to the company’s value statement.

• Creative, themed campaigns that encourage consumer awareness and build solid recognition and recall.

Online Presence

I will collaborate with resources to manage SEO, SMO, web site engagement, social media, email marketing and content marketing. This comprehensive effort will provide compelling messaging and a dynamic user experiences through:

• Valuable information your clients and customers will want to read.

• A user-friendly site that delivers easy navigation and captures site visitor information to build email lists.

• Social media strategy that provides increasing levels of engagement.

• Content marketing that meshes with PR and external communications.

• Native marketing that customizes contenttothespecifictypeofwebsite and user experience.

• Cohesive messaging and content that integrateswithofflinemarketingand communications efforts.

“Desiree has brought an element of marketing professionalism to Fischer & Company that they have not experienced in the 10 years I’ve worked with them.”

Tim AbramsDirector-Acccess Marketing & Events

Constant Care Management Company, an owner of 14 regional memory care assisted living facilities, had limited online visibility and declining leads from physicians and advertising resources. I created online marketing and communications strategies and developed a library of content marketing articles for use online and in print.

Web site was static and lacked SEO content or keywords. Thecompanyneededtopursuequalityrelationshipswithhigh-profileorganizations. Messaging did not clearly state the company’s value and vision.

Assisted Living for Alzheimer’s and Dementia CareSearchENTER SEARCH TERMS

Autumn Leaves was created specifically to accommodate residents with memory impairment.

This design allows individuals to live in a residential environment that provides security and a more nurturing lifestyle. An uplifting, supportive environment allows residents to continue their lives as independently as possible with just the right amount of assistance.

The residential atmosphere and layout at Autumn Leaves offers individuals space and freedom to pursue their hobbies and keep them active in a safe, secure, and comfortable environment.

Our Services Activities Our Staff

Autumn Leaves does not use a confusing tiered-payment structure or care-point system based upon a family member’s ever-changing needs — common in many assisted living environments.

Instead, we charge a simple-to-under-stand, all-inclusive flat monthly rate.

READ MORE. . .

Our certified Life Enrichment staff un-derstands that in addition to medical care, incorporating a holistic approach to care giving is critical to the well-being of our residents. By using a healing touch, laughter, mu-sic and dance, and other programs on a daily basis we are able to enrich the lives of our residents keep them more active.

READ MORE. . .

We are dedicated to making our residents feel at home in their new surroundings and to insure their comfort and security.

It is our mission to provide the highest quality of care, which is made possible by our specially trained staff in Alzheimer's care.

READ MORE. . .

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Brand Management

I understand that your brand is a company asset; it creates a perception and feeling about the company and its products or services within the industry, with the company’s clients and with its employees.

I will use my expertise to leverage your brand as a company asset to create a positive experience through:

• Consistent and well-thought out guidelines and design grids for internal and external communications.

• Cohesive brand options that work in multiple channels and communicate strong branding through design and messaging.

• Compelling messages that convey corporate strategy in a manner that motivates action.

“Desiree provides a customer orientation, enhances our value proposition and aligns

the message with our strategy.”Will Brugge

McKesson Corporation

Clear external communications, branding and content marketing delivered:

TopoffirstpageGooglesearchranking. 60% increase in online visibility and web sitetraffic.25% increase in lead generation.

http://www.linkedin.com/in/desireewhittendesiree.whitten@yahoo.com

Putting it All Together

Marketing communications is my passion. When you clearly convey the company’s value proposition it is obvious in the actions and comments of your audience.

Throughout my career I have learned to ask the right questions, listen closely to the answers and then ask the probing questions that help identify the needs of my stakeholders and the organization.

This is where marketing and communications becomes innovative and collaborative, using the answers to those probing questions to create impactful programs and messages.

Together we can make huge strides in creating a positive perception of the company with employees, customers and potential clients.

I will use my collaborative and creative management style to consistently implement a marketing and communications strategy that:

Engages employees.Inspires media to action.Encourages online interaction.Increases brand equity.Delivers lead generation.Stays true to the marketing plan and budget.

With expertise in the healthcare, corporate real estate, pharmaceuticals, gourmet food and telecommunications industries I can help take your marketing and communications to the next level.

Call or email me today. A brief conversation will determine how I can be of assistance to your organization.

Desiree D. Whitten

972.741.8742desiree.whitten@yahoo.com

http://www.linkedin.com/in/desireewhitten/

Internal Communications

A company’s most effective salesperson can be its employees. My expertise in creating communications will furnish impactful, positive messages and information that enhances the company’s image through:

• Collaborating with senior leaders and HR to unify messaging and motivate action.

• Internal communications that provide relevant information.

• Newsletters and e-newsletters that deliver current and valuable information.

External Communications

As a marketing professional I know it is criticaltodefineyouraudiencesandfocus on effectively communicating the company’s value proposition in a way that increases revenue and contributes to the profitablegrowthoftheorganization.

My experience incorporates external communications as a critical part of the overall marketing plan through:

• Strategy that connects PR, investor relations, marketing and sales.

• Press releases and articles that keep the company name prevalent in the industry.

• Opportunities for interviews and presentations that position executives asexpertsintheirfield.

• Crisis communications to minimize negative perception and focus on positive steps taken to mitigate issues.

Fischer&Company,anationalcorporaterealestateservicesfirm,wasexperiencingstalled business development efforts. I was recruited to create a marketing strategy that included SEO, external communications, branding and advertising campaigns.

Collateral and work product had an inconsistent look and vague messaging.Web site was static and dated. Advertising lacked a call to action.

Clear marketing, messaging and branding delivered: Consistently branded collateral across all three companydivisionsandremotesalesoffices. Email click-through rates of 20% and 25% (respectively) for two divisions’ email campaigns. 40% increase in trade show visibility and lead generation.

“Your employees were wonderfully prepared and passionate during the Words of Comfort event. . . It was so remarkable to watch. Your email communications must be very motivating!”

Emily SeidelMgr. Community Engagement - McKesson

“Desiree managed communications with company personnel, as well as customers. Her common sense, energy, and dedication to improving the business were critical to our success on behalf of the parent company, Thermo Electron.”

Rich WeitzelPresident, VP of Marketing - ThermoElectron Corp.

If you need a collaborative, innovative marketing professionalto give YOUR marketing a fresh, compelling perspective -

Call. . .

Desiree D. Whitten972.741.8742

http://www.linkedin.com/in/desireewhitten/desiree.whitten@yahoo.com