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WHO AM I? • Chair of the Texas
Association of School
Librarians
• Librarian for 23 years
• TCEA Top Librarian 2011 and
2013
• WISD Technology Trainer
specializing in Web
Development, Mobile
Renee Dyer
THE
CELL PHONE
GAME
You keep your cell right next
to you-possibly even on
your face at night
YOU KEEP YOUR CELL UNDER
YOUR PILLOW- SO ITS WITHIN
EASY ACCESS
YOU KEEP YOUR CELL ON
YOUR NIGHTSTAND- YOUR
NOT A SAVAGE
YOU KEEP YOUR CELL WHERE YOUR
LANDLINE IS/USED TO BE- BECAUSE
THAT’S WHERE THE PHONE GOES
WHO ARE OUR PATRONS?
• GI Generation 1901-1926
• Silent Generation 1927-1945
• Baby Boomers 1946-1964
• Generation X 1965-1980
• Generation Y/Millenniums 1981-2000
• Generation Z/ Boomlets Born after 2000
SOCIAL MEDIA USE BY AGE GROUP
OVER TIME
SOCIAL MEDIA USE OVER TIME
SOCIAL MEDIA USER
DEMOGRAPHICS
WHO ARE OUR PATRONS?
WHO ARE OUR PATRONS?
2015 Data • On average kids are getting their 1st cellphones at age 6
• 53% of kids have a cell phone by age 7
• 75% of kids 13-17 have a smartphone
• 91% of school age kids go online daily
GEN Z
• They are our under 20 group- almost ALL school age
students
• They have never lived a day without their mobile phones
• Most could “Swipe before they could walk”
• They have laptops in elementary school
• They use Google Drive for homework assignments
• They make online friends around the world on video
games and social networks
• They prefer IMAGES to Text
SCHOOL AGE PATRONS
SO ALL YOU HAVE TO DO IS POST
INTERESTING CONTENT TO ALL OF
THESE PLATFORMS SEVERAL TIMES A
DAY
HOW TO POST TO
MULTIPLE SOCIAL
MEDIA APPS W/O
LOSING
YOUR
MIND
TRY
Within the Platform
SOCIAL MEDIA MANAGEMENT
SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management System or Tool
(SMMS/SMMT) can help you manage your many
social channels by monitoring, posting and
delegating tasks within a team.
Popular SMMS
1. Hootsuite
2. Buffer
3. Tweetdeck
4. Sprout Social
5. Adobe Social
6. Sprinklr
7. Shoutlet
8. Spredfast
Manage multiple Twitter, Facebook (profiles and
pages), LinkedIn, WordPress, Foursquare and Google+ and now
INSTAGRAM networks all from one place
Schedule updates (including on a calendar and even upload from a
spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track
messages etc)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer
support team
HOOTSUITE
Manage multiple Twitter, Facebook (profiles and
pages), LinkedIn, WordPress, Foursquare and Google+ and now
INSTAGRAM networks all from one place
Schedule updates (including on a calendar and even upload from a
spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track
messages etc)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer
support team
HOOTSUITE
Manage the following types of accounts:
Facebook: Profile, Page, and Group (for groups you do have to be the admin)
LinkedIn: Profile and Company Page
Twitter: Profile
Google+: Business Pages
Pinterest accounts (On Awesome and Business)
Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
BUFFER
IF THIS THEN THIS
IF THIS THEN THIS
WE ARE
LIBRARIANS
WE LOVE
DATA
SUMALL
CROWDFIRE
SOURCES/ RESOURCES
http://www.nielsen.com/us/en/insights/news/2014/mobile-
millennials-over-85-percent-of-generation-y-owns-
smartphones.html
http://www.entrepreneur.com/article/234531
http://sproutsocial.com/insights/gen-z-vs-gen-y/
http://www.pewinternet.org/2015/04/09/teens-social-media-
technology-2015/
http://www.sitepoint.com/buffer-hootsuite/
https://blog.dashburst.com/best-social-media-management-
tools/
http://www.imore.com/how-automatically-post-instagram-
photos-directly-facebook-page
GET THIS PRESENTATION
https://goo.gl/NS8FzS
