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Who Would Be The Audience For YourMedia Product?
My film belongs to the genre social realism.
The demographic that consume this genre is less mainstream than a
Hollywood audience. They can be deemed more intellectual and artistically
minded. My research found that 30% of people know about the social
realism genre, but only 10% enjoyed it.
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Theatrical
Cinemas such as: Arnolfini, TheNational Film Theatre, Cornerhouse, and Picturehouse
screen social realism films. These cinemas are based around Britain, with the Arnolfini beingin Bristol, and Cornerhouse being in Manchester, and many others being based aroundLondon.
We know that the demographic that visits venues where social realism films are screenedare more intellectual and ar tistically minded, rather than the more mainstream Hollywoodaudience. We know this from the way the cinemas that screen social realism films presentthemselves, formally with a serious interest in film.
In an average cinema weekmany cinemas are screeningsocial realism films, such asTyrannosaur. These cinemas
include Cineworld, ArtsPicturehouses, and Odeon.Certain Odeons arerenowned for showingindependent and socialrealism films, whereas allArts Picturehouses screensocial realism films.Cinemas like Vue do notshow social realism films asthey cater more for the
16-25 and the mainstreamwider audience who enjoyHollywood films.
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Online
My audience can be found consuming social realism productson such websites as LoveFilm and Netflix.
These websites cater mostly to the mainstream audience, but
also offer a wide range of films, such as: British Social Realism.
There are specific groups on LoveFilm that discuss films,
specifically Social Realism films. This group represents thedemographic of the interested, serious film watcher that go on
these sites.
LoveFilm and Netflix show social realism films, and help
people find and consume them.
In LoveFilm individuals can get films sent to them
via mail, as well as being able to watch films online.
Individuals can read reviews for films written by
members of the site, and experts. This website is
aiming itself towards the demographic which enjoy
watching films, as well as are interested in different
films.
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Online websites such as: IMDB, MUBI, and
LoveFilm show social realism films, and help
people find and consume them.
Individuals can become members of IMDB and discuss films with
other users, as well as read reviews from users and experts.However, it is rare to watch a film on IMDB, although you can.
The website focuses more on the discussion of movies.
Therefore, the viewer the platform is designed for must be
knowledgeable about the kind of films they are researching.
The viewers online seem to know about the actors and the
directors, as well as their previous works. This shows that
they have an interest in social realism films, and research
them. Therefore, they have a commitment to social realism
films.This shows that both users and non-users of the
social realism genre consume social realism films
online. However, more users than non-users.
Also, the users seem to be more knowledgable
about social realism films compared to the non-
users.
Characterisation and exploration of themesare more important to the viewers of social
realism than plot.
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You can gather information
about films, and watch them
online. This website is aimed
at the individual who is
serious, and interested about
film.
In MUBI individuals can
become members, and
discuss social realism films
with other members in
discussion rooms, and
forums.
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Individuals on MUBI have knowledge of films, and their directors andactors.
They are intelligent and have a clear understanding of what they are talking about.
Individuals follow directors and
actors, and therefore can easily
recall their films and have prior
knowledge about them to share wit
others.
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BBC TWO programmed 7 weeks of films. Each week was a different genre, for example:Week 1 Thriller. Social Realism was week 3. The fact that a only 1 week was devoted to 1
genre suggests that BBC TWO wasnt trying particularly hard to attract any type of specific
audience. Therefore, theres a possibility users of the social realism genre will come across
this and watch some films. However, its more likely non-users will be watchingthese films.
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BBC Four are permitted to show avariety of programmes, and premier
20 international films each year.This is unlike mainstream channels.
The genres of the programmesBBC Four show are of the genres of
drama, and comedy, and currentaffairs... Therefore, the
demographic they are aiming theirprogrammes at is closer to that ofthe demographic for social realism
films; they are intellectual and moreartistically minded.
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Presently FILM4 broadcasts a lot of
mainstream Hollywood movies. Also,
he channel frequently has themednights or seasons during which a
variety of films centred around one
genre, director or actor are shown.
Channel 4 also owns a filmproduction company, FILM4
Productions, it shows many of its in-house productions. Therefore, thedemographic the channel aims at are
a mixture of non-users and users of
the social realism genre.
Television: FILM 4
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Radio
BBC RADIO 3 explores the social realism genre.
We know that the audience demographic for this station
is intellectual and artistically minded because the stationalso explores Arts, Culture & the Media.This station does
adaptations of such plays and films as: Look Back in
Anger.
Radio3s demographic is of an older age.
Radio 3 is greatly valued by a relatively small
but loyal audience who
appreciate its intelligent, thoughtful and
committed tone and content.
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BBC RADIO 4 explores the
social realism genre. The
station doesnt play music, but
holds discussions, reviews and
intelligent game shows. BBC RADIO 4 also holds interviews with actors
and director of such things as social realism films.
For example: Olivia Colman was interviewed on
her film Tyrannosaur. The radio station also
helps hold screenings of social realism films.
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The Radio4 demographic is described as intelligent, who seekprogrammes in many genres which inform, educate and entertain.
A conservative, ageing, middle-class audience is a perception amongpeople who dont listen to Radio 4.
Some view Radio 4 as not having a target audience. This is aninteresting view, and a valid one for some people.
According to this the demographic for Radio4 are generally Men aged 65+with a social grade of AB.
Radio4 Demographic
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The demographic for Radio 4 is intelligent.
Radio 4 has a massive audience.
Radio 4has anolder
audience,of around40 yearsand over.
Radio 4s audience is of a higher social class.
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Sight and Sound is a film magazine that features social realism
films. Each film gets a small paragraph summarising the film, and
usually giving information on the director and actors. Some
feature films get more information.There are screen shots from
the films and information surrounding them.
Therefore, we can assume that the demographic who consume this
magazine are serious, and interested about films, specifically social
realism, and international films; less of a mainstream audience.
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Sight &Sound givereviews onsuch social
realism filmas Fish Tank,as well as
various otherfilms like
Space
Chimps.
Detailed reviews
Paragraph synopsises
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Target AudienceResearch
I collected demographic research by conducting a paperbased quest ionnaire, and a discussion.The research was towards users and non-users ofthe social realism genre.
I asked an even amount of:demographic segmentation,quantitativeand qualitative questions (What area are you livingin? What do you know already about the socialrealism genre? Do you find it easy to locate socialrealism films?).I also asked open questions and closed ques tions, forexample: What do you st udy? and Why do you thinkindependent films get less not ice by the mainst reamaudience compared to Hollywood movies?, this leadto prolonged responses which i could then analyse.
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This research tells me that the demographic which wil l consume my film is a mixt ure of users and non-users of the social realism genre. I know that they are intellect ual, and quite artistically minded, butare more used to Hollywood films. However, they can appreciate different genres. They are interest in
film, also.