Who would be the audience for your media

productHolly Taylor

Evaluation Question 4

From the beginning of researching for my magazine, I knew I wanted to create a magazine for 16-30 year old demographic. I had also concluded that I did not want my magazine to be tailored to just one gender group as most magazines are aimed towards either males or just females. And so there was a gap in the magazine market to create a unisex magazine which I have aimed to do.

Market Research

I created a questionnaire which was completed by fellow students in my media class as well as people from an older demographic in order to gain a wide range of results, regarding what they look for when purchasing a magazine and so I was able to tailor my product to fit the general findings.

Market Research Results

The purpose of this research is to discover what my potential target audience would like to find in a new music magazine. I have conducted a questionnaire and presented it to ten participants, which consisted of seven females and three males. I distributed my questionnaire via email and collected my results to correlate them on a graph. Using a graph I could compare and contrast my results and so therefore could draw conclusions about what to include in my music magazine to attract my target audience.

The method I used was an online questionnaire; I used an online questionnaire because it was easily accessible to my participants and it also was easier to correlate my results and therefore draw conclusions from it.

0%

60%

10%

10%

10%

10% 0%

Age0-15

16-20

21-25

26-30

31-40

41-51

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Male Female

Gender

Male

Female

I mainly surveyed 16-20 year olds as this particular age group are my ideal and main target audience to purchase my music magazine and so I am particularly interested in their responses. I also surveyed some people from an older age group; I did this because I wanted a varied response to my questions so I could possibly gather a wider audience to purchase my magazine.

The majority (70%) of participants I surveyed were female, with 30% being male. I could conclude from this graph that my magazine should be more aimed towards a female audience.

Another insight I discovered was that people purchase Kerrang!, Q and NME most often which therefore meant I could design my text ,overall layout and house style on that of each of the magazines which would therefore make my magazine relatable to the target audience.

As part of my evaluation, I created a Focus Group via email, in which I asked my friends to comment on my final pieces and to give their judgements on whether my pages are effective for the target audience.

A response I received here notes how my images look professionally edited, and also that the masthead is similar to already well known magazines, which makes it attracting to the target audience.

Here, she comments on how I can edit my magazine to create a more professional and defined image.

Here, she has commented on how my magazine images stand out well and how my pages look quite professional.