Who would be the audience for your media product?

Tamira Bello

My primary target audience for my media product is 16-25 year oldsI chose this audience as I believe they would be much more interested in my media product than older or younger people as people of this age are more likely to be able to relate to the issues of drug abuse and crime

Primary research

ResultsThe majority of the people who filled this questionnaire were 16-20 years old.

The three issues that they were interested in was drug abuse, violence and social class and status.

The four themes that they were most interested in was Age, Physical Ability/Disability, Class and status and Ethnicity

Secondary Research

I undertook some secondary research into the statistics of drug abuse and found out that:“Young adults (those aged 16 to 24) were more likely to have used drugs in the last year than older adults. However, the proportion of adults aged 16 to 24 taking any drug in the last year was 16.3%, down from 19.3% in 2011/12.”“The proportion of adults aged 16 to 24 taking any drug in the last year was almost double the proportion in the 16 to 59 age group, at 16.3%.”

www.gov.uk

Analysis

I considered the results of my primary and secondary research and came to conclusions to what I would like my intros themes and issues would be about and make a final decision on my target audience.• Target audience of 16-25 year oldsThemes and Issues• Drug Abuse• Violence• Class and statusGenre • Social realism