Date post: | 14-Sep-2014 |
Category: |
Business |
View: | 347 times |
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#iGamingBuzz
#IGAMINGBUZZ
#iGamingBuzz
#iGamingBuzz
Over 3,5M sports book brand mentions analyzed this year…
#iGamingBuzz
…From 1,4M unique authors…
#iGamingBuzz
…across 50+ sports books.
#iGamingBuzz
Ready-to-tweet-quote
“Improve your own communication by listening to what’s being said about your brand and its competition #iGamingBuzz”
#iGamingBuzz
Insights into iGaming Social Buzz
#iGamingBuzz
Brand reach Vs. Audience reach
#iGamingBuzz
“Your audience probably have a larger combined reach, than what your own brand channels have #IGAMINGBUZZ”
Ready-to-tweet-quote
#iGamingBuzz
CUSTOMERS USING YOUR SERVICE SHARING EXPERIENCE
PROSPECTS CONSIDERING YOUR SERVICE LISTEN AND ASK QUESTIONS
Who is the audience?
#iGamingBuzz
AFFILIATES PROMOTING YOUR SERVICE
PARTNERS ENDORSING YOUR SERVICE
PROSPECTS INFLUENCING
Who is the audience?
#iGamingBuzz
CUSTOMERS PROSPECTS AFFILIATES PARTNERS
EXPERIENCES – QUESTIONS – PROMOTIONS - ENDORSEMENTS
#iGamingBuzz
5 mentions types; Sports & Odds
#iGamingBuzz
5 mentions types; Bonus & Promotions
#iGamingBuzz
5 mentions types; Affiliates & Partners
#iGamingBuzz
5 mentions types; Accounts & Payments
#iGamingBuzz
5 mentions types; Poker, Casino & Other products
#iGamingBuzz
84% of mentions are sports related
#iGamingBuzz
“Although, if you can tell a great story, good brand content will get your brand buzzing #IGAMINGBUZZ”
Ready-to-tweet-quote
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
Mention volume per Sports book brand
#iGamingBuzz
Most of PP’s mentions are reactions to Tweets
Spontaneous
Reactions
#iGamingBuzz
83% of the Sports book mentions are Tweets
Based on sports book brand mentions Jan-May ‘14
#iGamingBuzz
“Today, over 80% of the sports book industry’s #IGAMINGBUZZ are Tweets”
Ready-to-tweet-quote
#iGamingBuzz
Twitter is the largest channel across all brands
#iGamingBuzz
Instagram, a growing channel
#iGamingBuzz
Sports book Instagram mention volume
#iGamingBuzz
36 brands have mentions on Instagram
#iGamingBuzz
Thank you or f*** you?
#iGamingBuzz
Paddy Power’s audience loves the F-word
#iGamingBuzz
Trending days for “Thank You” and F***-mentions
4th May
27th Apr
4th May
#iGamingBuzz
“Sports punters are more likely to say “thank you” rather than asking you to f*** off… #IGAMINGBUZZ”
Ready-to-tweet-quote
#iGamingBuzz
“Sports books should invest in empowering their own bookmakers and energizing their customers to engage in social conversations”
#iGamingBuzz
Q&A Post session chat: #IGAMINGBUZZ Follow me @JoakimNilsson Slides will be available on slideshare.com/JoakimNilsson