Ubiquitous access drives mobile application consumption
Q: Why do you use your smartphone to run work applications instead
of a computer?
Source: Forresters Workforce Technographics, US, Canada, and UK
Survey, Q3 2009
Base: US, Canadian, and UK information workers who use a smartphone
weekly for work with at least one work application on their
smartphone
17%
September 2009 The State Of Consumers And Technology: Benchmark
2009, US
Mobile: Older Families Have The Most Phones
Whats Going On?
Ubiquitous wireless broadband
Devices that make it easy to do more than talk
Network effects
Affordable services
Understanding The Customer
US Smartphone Market Share
Whats Different?
Designing for fingers/touchscreens
Memory, CPU, power limits
Screen size
Task focus
Location-based features
Iffy-or-slow Internet access
Development Cycle
Initial business case
Audience needs, goals
Business/communication objectives
Designing user experience
Architecture and code
Testing and Promotion
Kathy E. Gill
UW MCDM COM597, Building Mobile Applications aka The iPhone class
or The smartphone class
Summer 2010
Creative Commons License Attribution/non-commercial/share-and-share
alike
