+ All Categories
Transcript
  • 21 June 2010
    Why A Smartphone Class?
  • 4B v 1B
  • 75%
  • Ubiquitous access drives mobile application consumption
    Q: Why do you use your smartphone to run work applications instead of a computer?
    Source: Forresters Workforce Technographics, US, Canada, and UK Survey, Q3 2009
    Base: US, Canadian, and UK information workers who use a smartphone weekly for work with at least one work application on their smartphone
  • 17%
  • September 2009 The State Of Consumers And Technology: Benchmark 2009, US
    Mobile: Older Families Have The Most Phones
  • Whats Going On?
    Ubiquitous wireless broadband
    Devices that make it easy to do more than talk
    Network effects
    Affordable services
  • Understanding The Customer
  • US Smartphone Market Share
  • Whats Different?
    Designing for fingers/touchscreens
    Memory, CPU, power limits
    Screen size
    Task focus
    Location-based features
    Iffy-or-slow Internet access
  • Development Cycle
    Initial business case
    Audience needs, goals
    Business/communication objectives
    Designing user experience
    Architecture and code
    Testing and Promotion
  • Kathy E. Gill
    UW MCDM COM597, Building Mobile Applications aka The iPhone class or The smartphone class
    Summer 2010
    Creative Commons License Attribution/non-commercial/share-and-share alike

Top Related