why advertise in the lancet ? The Lancet is the world’s leading independent general medical journal and has been published weekly since 1823. The journal has an international scope and its coverage extends across all aspects of human health. Only ground-breaking, original, primary research papers, and review articles of the highest standard make it through The Lancet’s stringent peer-review process. This ensures the continuing scientific merit and clinical relevance of its diverse content. This blend of challenging editorials, signed commentaries, original research, commissioned reviews, international news, and the views of readers in the letters pages make The Lancet an essential weekly read for physicians all over the world. The Lancet has a dedicated career opportunities section as well as web advertising, sponsorship opportunities and review journals which focus on specific therapy areas such as oncology, neurology and infectious diseases. Our readers are the most influential physicians in the world and, with an average subscription duration of over 17 years, it is clear that The Lancet commands trust and respect from our readers in the worldwide medical community. display advertising rates one insertion region cost double page spread uk only £2,430 four colour row £2,673 usa £4,689 global £10,800 full page uk only £1,350 four colour row £1,485 usa £2,605 global £6,000 half page uk only £888 Colour row £968 usa £1,675 global £3,825 full page uk only £935 mono row £1,030 usa £1,775 global £4,100 special positions outside back cover +30% inside front cover +20% inside back cover +10% series discounts 3–6 insertions 4% 7–11 insertions 8% 12+ insertions POA agency discount 10% advertisement deadline: 10 days prior to cover date. The Lancet is published every Saturday. All bookings are subject to The Lancet conditons of acceptance.
Transcript
why advertise in the lancet?
The Lancet is the world’s leading independent general medical journal
and has been published weekly since 1823. The journal has an international scope
and its coverage extends across all aspects of human health.
Only ground-breaking, original, primary research papers, and review articles
of the highest standard make it through The Lancet’s stringent peer-review
process. This ensures the continuing scientific merit and clinical relevance of its
diverse content.
This blend of challenging editorials, signed commentaries, original research,
commissioned reviews, international news, and the views of readers in the
letters pages make The Lancet an essential weekly read for physicians all over
the world.
The Lancet has a dedicated career opportunities section as well as web
advertising, sponsorship opportunities and review journals which focus on
specific therapy areas such as oncology, neurology and infectious diseases.
Our readers are the most influential physicians in the world and, with an average
subscription duration of over 17 years, it is clear that The Lancet commands trust
and respect from our readers in the worldwide medical community.
display advertising rates
one insertion region cost
double page spread uk only £2,430
four colour row £2,673
usa £4,689
global £10,800
full page uk only £1,350
four colour row £1,485
usa £2,605
global £6,000
half page uk only £888
Colour row £968
usa £1,675
global £3,825
full page uk only £935
mono row £1,030
usa £1,775
global £4,100
special positions
outside back cover +30%
inside front cover +20%
inside back cover +10%
series discounts
3–6 insertions 4%
7–11 insertions 8%
12+ insertions POA
agency discount 10%
advertisement deadline: 10 days prior to cover date. The Lancet is
published every Saturday.
All bookings are subject to The Lancet conditons of acceptance.
about our readers
reader profile
• 90% of subscribers trust The Lancet to keep them informed of changes in world medicine
• Our average subscription length is 17 years
• 69% influence the purchase of medical equipment in their workplace
• 88% of subscribers are medically qualified
• 82% are hands-on clinicians
• 65% attend up to 7 conferences per year 60% as a result of The Lancet’s Conference listing
• Over half of The Lancet’s readers have acted as a result of an advertisement
• 76% of subscribers use The Lancet for career opportunities
the lancet profile – from subscriber survey
qualified circulation by region
circulation 29,103 circulation statement: December bpa 2007
Split runs available on request
1,2 publishers statement
The Lancet’s Global Reach
Print Edition
Registered users on thelancet.com
contact
For further information, bookings and to send artwork, please contact:
• Our preferred method of supply is as a PDF created using Acrobat Distiller Version 5.0.
• PDF files to be supplied as composite CMYK.
• Files must be supplied as single pages.
• Pages must be created to include bleed when required.
• Crop marks must be outside the bleed area. A 3mm offset is recommended.
• Files must contain all images in high-resolution, CMYK format and have all fonts embedded.
flightchecking
• All files must be run through an agreed flight-checking application before transmission, to ensure file and colour integrity. (The flightchecker must ensure the following: Acrobat 3.0 compatibility. Image resolution 300 dpi (min). All fonts embedded. Colour is CMYK).
• Content of digital files must be verified fore transmission and all relevant graphics and fonts must be included. The file content remains the responsibility of the sender
supplying files
• If supplying files on disc, please use industry standard CD-ROM. Media must be write - protected and contain only the file required
for each advertisement.
• If a disc is being supplied it should be clearly labelled with identification information indicating client, headline, journal, issue and originator’s details.
• Files may be transmitted via ISDN, with prior arrangement: +44 (0)20 7831 0389.
• An email confirming the sending of any digital advert should be sent prior to transmission and should contain the identification information as specified.
hard copy proofs
• All digital files submitted must be accompanied by a proof. We require 100% of final size, customer approved colour contract proofs.
• Acceptable proofs are: Fuji First Proof, Scitex Iris, Imation Rainbow, Kodak Approval, DuPont Digital Cromalin.
• The Lancet cannot accept responsibility for colour reproduction if one of the above colour proofs is not supplied.
Please use URN; LANCET + your booking order ref
mechanical data (all sizes in mm)
size depth width
type area
full page 260 186
double page spread 260 400
trim marks
whole page 282 210
double page spread 282 420
bleed
whole page 292 220
double page spread 292 430
Advertising copy must be supplied digitally to the specifications below.
contact
For further information, bookings and to send artwork, please contact:
• Advertising orders are subject to written confirmation and will only be accepted
on condition that the advertiser warrants that the advertisements supplied do
not contravene the Trade Description Act 1968, the Race Relations Act 1968 or
the ABPI Code of Practice/FDA Guidelines.
• Accounts are strictly net and are subject to satisfactory reference.
• All invoices must be settled within 30 days of receipt.
• All copy is subject to the approval of the publishers. The publishers reserve the right to
reject any advertisement not of direct interest to the readership or not in keeping with the
scientific and ethical standards of the publication.
• Cancellations must be received in writing no later than six weeks before publication date.
Advertisers failing to comply with these requirements will be liable for payment of the full
space booked.
• If the advertiser cancels part of the series booking, all unearned discounts will be surcharged.
• If the copy instructions have not been received by the stated deadline, existing material
may be repeated and the advertisers will be liable for payment of the full space booked.
• Advertiser’s material is held at the owner’s risk and should be insured by them against fire,
loss or damage. Material will be held for twelve months and then destroyed unless return
is requested.
• The publishers will not be liable for any loss occasioned by the failure of any
advertisement to appear, nor do they accept liability for printer’s errors, although
every care is taken to avoid mistakes.
• All freight and import charges incurred in sending material for publication and all costs
incurred because of failure to comply with mechanical specifications will be charged to the
advertiser.
• The advertiser will indemnify and protect the publishers from any claims or actions
against them arising from unauthorised, inaccurate or libellous statements appearing in
advertising material.
Since its launch in March 2002, The Lancet Neurology has already built an impressive reputation for its outstanding review content, becoming a must-read journal for neurologists. It is this great reputation and high profile which has now allowed The Lancet Neurology to extend its scope to include original primary research for the first time from its October 2005 issue.
However, in addition to publishing the cream of new research in the field, The Lancet Neurology will continue to provide neurology specialists with clear and concise reviews examining the most important recent advances with the greatest and most immediate impact on clinical practice. The Lancet’s global reporting capabilities ensure that The Lancet Neurology provides the most important and current international news from this vast specialty; its two news sections, ‘Newsdesk’ and ‘Media Watch’ ensure that it responds rapidly to international developments in neurology with great precision.
The Lancet Neurology is the first place neurologists look when researching respected opinions, news and reviews or being updated on the latest in clinical trials. It is also the perfect place to advertise your neurology career opportunities and services.
The WebsiteCombining print advertising with electronic advertising opportunities on The Lancet Neurology website provides advertisers with access to a vast new audience. The Lancet Neurology website contains the latest table of contents, abstracts, accepted papers, instructions for authors and more: www.thelancet.com/journals/laneur
display advertising rates
frequency cost
double page spread x1 month £2,005
x3 month £1,856
x6 month £1,790
x12 month £1,485
full page four colour x1 month £1,432
x3 month £1,326
x6 month £1,220
x12 month £1,061
half page four colour x1 month £902
x3 month £835
x6 month £770
x12 month £669
special positions
outside back cover +20%
inside front cover +15%
inside back cover +10%
first right-hand page +10%
discounts
agency discount 10%
circulation
Worldwide – 4,492 BPa DEC 2007
Split runs available on request
The Lancet Neurology is published monthly All bookings are subject to The Lancetconditions of acceptance.
display advertising information
Neurology
display advertising specifications
digital specifications
• Our preferred method of supply is as a PDF created using Acrobat Distiller Version 5.0.
• PDF files to be supplied as composite CMYK.
• Files must be supplied as single pages.
• Pages must be created to include bleed when required.
• Crop marks must be outside the bleed area. A 3mm offset is recommended.
• Files must contain all images in high-resolution, CMYK format and have all fonts embedded.
flightchecking
• All files must be run through an agreed flightchecking application before transmission, to ensure file and colour integrity. (The flightchecker must ensure the following: Acrobat 3.0 compatibility. Image resolution 300 dpi (min). All fonts embedded. Colour is CMYK).
• Content of digital files must be verified before transmission and all relevant graphics and fonts must be included. The file content remains the responsibility of the sender.
supplying files
• If supplying files on disc, please use industry standard CD-ROM. Media must be write - protected and contain only the file required for each advertisement.
• If a disc is being supplied it should be clearly labelled with identification information indicating client, headline, journal, issue and originator’s details.
• Files may be transmitted via ISDN, with prior arrangement: +44 (0)20 7831 0389.
• An email confirming the sending of any digital advert should be sent prior to transmission and should contain the identification information as specified.
hard copy proofs
• All digital files submitted must be accompanied by a proof. We require 100% of final size, customer approved colour contract proofs.
• Acceptable proofs are: Fuji First Proof, Scitex Iris, Imation Rainbow, Kodak Approval, DuPont Digital Cromalin.
• The Lancet cannot accept responsibility for colour reproduction if one of the above colour proofs is not supplied.
mechanical data (all sizes in mm)
size depth width
type area
full page 260 186
double page spread 260 400
trim marks
whole page 282 210
double page spread 282 420
bleed
whole page 292 220
double page spread 292 430
Advertising copy must be supplied digitally to the specifications below.
Neurology
contact
For further information, bookings and to send artwork, please contact:
The Lancet Infectious Diseases provides ID specialists with all the information that they need in a clear, concise and readable format.
Each month The Lancet Infectious Diseases reviews the most recent research, highlighting those advances with the greatest and most immediate impact on clinical practice. The Lancet’s global reporting capabilities ensures that The Lancet Infectious Diseases provides the most important and current international news from this vast specialty. .
For our advertisers, this perfect-bound, high-profile journal provides an excellent platform from which to advertise. In print and online The Lancet Infectious Diseases provides you, our advertisers, with a first class media solution which rivals anything available in medical publishing. The Lancet Infectious Diseases is a must-read for ID specialists worldwide.
The WebsiteCombining print advertising with electronic advertising opportunities on The Lancet Infectious Diseases website provides advertisers with access to a vast new audience. The Lancet Infectious Diseases website contains the latest table of contents, abstracts, accepted papers, instructions for authors and more: www.thelancet.com/journals/laninf
display advertising rates
frequency cost
double page spread x1 month £2,005
x3 month £1,856
x6 month £1,790
x12 month £1,485
full page four colour x1 month £1,432
x3 month £1,326
x6 month £1,220
x12 month £1,061
half page four colour x1 month £902
x3 month £835
x6 month £770
x12 month £669
special positions
outside back cover +50%
inside front cover +25%
inside back cover +25%
first right-hand page +20%
first double-page spread +20%
discounts
agency discount 10%
CIRCULaTION
Worldwide – 1,650 BPA DEC 2007
Split runs available on request
The Lancet Infectious Diseases is published
monthly.
All bookings are subject to The Lancet conditions of acceptance.
why advertise in the lancet infectious diseases?
Infectious Diseases
display advertising specifications
digital specifications
• Our preferred method of supply is as a PDF created using Acrobat Distiller Version 5.0.
• PDF files to be supplied as composite CMYK.
• Files must be supplied as single pages.
• Pages must be created to include bleed when required.
• Crop marks must be outside the bleed area. A 3mm offset is recommended.
• Files must contain all images in high-resolution, CMYK format and have all fonts embedded.
flightchecking
• All files must be run through an agreed flight-checking application before transmission, to ensure file and colour integrity. (The flightchecker must ensure the following: Acrobat 3.0 compatibility. Image resolution 300 dpi (min). All fonts embedded. Colour is CMYK).
• Content of digital files must be verified before transmission and all relevant graphics and fonts must be included. The file content remains the responsibility of the sender.
supplying files
• If supplying files on disc, please use industry standard CD-ROM. Media must be write - protected and contain only the file required for each advertisement.
• If a disc is being supplied it should be clearly labelled with identification information indicating client, headline, journal, issue and originator’s details.
• Files may be transmitted via ISDN, with prior arrangement: +44 (0)20 7831 0389.
• An email confirming the sending of any digital advert should be sent prior to transmission and should contain the identification information as specified.
hard copy proofs
• All digital files submitted must be accompanied by a proof. We require 100% of final size, customer approved colour contract proofs.
• Acceptable proofs are: Fuji First Proof, Scitex Iris, Imation Rainbow, Kodak Approval, DuPont Digital Cromalin.
• The Lancet cannot accept responsibility for colour reproduction if one of the above colour proofs is not supplied.
mechanical data (all sizes in mm)
size depth width
type area
full page 260 186
double page spread 260 400
trim marks
whole page 282 210
double page spread 282 420
bleed
whole page 292 220
double page spread 292 430
Advertising copy must be supplied digitally to the specifications below.
Infectious Diseases
contact
For further information, bookings and to send artwork, please contact:
The aim of The Lancet Oncology is to publish interesting and informative research on any topic connected with oncology. The journal’s great reputation and high profile allowed it to extend into the field of primary research from May 2005.
Published monthly The Lancet Oncology provides oncology specialists with insightful editorial comment and opinion pieces from influential figures. The Lancet Oncology’s excellent reputation ensures that we can afford to publish only the best reviews and research on topics spanning all oncology related fields. We are therefore viewed as a must-read journal by clinicians, laboratory scientists and policy makers who value the far-reaching content to help guide their decision making.
Advertising in The Lancet Oncology will ensure that your message reaches around 4,500 respected oncology professionals including clinicians specialising in chemotherapy, radiotherapy and surgery, care givers and students.
For our advertisers, this perfect-bound, full colour journal provides the ideal platform to advertise your oncology career opportunities and services to a targeted audience of around 4,500 oncologists worldwide.
The WebsiteCombining print advertising with electronic advertising opportunities on The Lancet Oncology website provides advertisers with access to a vast new audience. The website also contains the latest table of contents, abstracts, accepted papers, instructions for authors and more: www.thelancet.com/journals/lanonc
display advertising rates
frequency cost
double page spread x1 month £2,920
four colour x3 month £2,844
x6 month £2,775
x12 month £2,699
full page four colour x1 month £1,839
x3 month £1,763
x6 month £1,693
x12 month £1,617
full page mono pi only £624
half page mono pi only £364
UK only £1,275
special positions
outside back cover +50%
inside front cover +25%
inside back cover +10%
first right-hand page +20%
discounts
agency discount 10%
split-runs
available for advertisers; UK/Europe/USA/
ROW
circulation
WORLDWIDE – 1691 BPa Dec 2007
The Lancet Oncology is published monthly.
All bookings are subject to The Lancet conditions of acceptance.
why advertise in the lancet oncology?
Oncology
display advertising specifications
digital specifications
• Our preferred method of supply is as a PDF created using Acrobat Distiller Version 5.0.
• PDF files to be supplied as composite CMYK.
• Files must be supplied as single pages.
• Pages must be created to include bleed when required.
• Crop marks must be outside the bleed area. A 3mm offset is recommended.
• Files must contain all images in high resolution,CMYK format and have all fonts embedded.
flightchecking
• All files must be run through an agreed flightchecking application before transmission, to ensure file and colour integrity. (The flightchecker must ensure the following: Acrobat 3.0 compatibility. Image resolution 300 dpi (min). All fonts embedded. Colour is CMYK).
• Content of digital files must be verified before transmission and all relevant graphics and fonts must be included. The file content remains the responsibility of the sender.
supplying files
• If supplying files on disc, please use industry standard CD-ROM. Media must be write -protected and contain only the file required for each advertisement.
• If a disc is being supplied it should be clearly labelled with identification information indicating client, headline, journal, issue and originator’s details.
• Files may be transmitted via ISDN, with prior arrangement: +44 (0)20 7831 0389.
• An email confirming the sending of any digital advert should be sent prior to transmission and should contain the identification information as specified.
hard copy proofs
• All digital files submitted must be accompanied by a proof. We require 100% of final size, customer approved colour contract proofs.
• Acceptable proofs are: Fuji First Proof, Scitex Iris, Imation Rainbow, Kodak Approval, DuPont Digital Cromalin.
• The Lancet cannot accept responsibility for colour reproduction if one of the above colour proofs is not supplied.
mechanical data (all sizes in mm)
size depth width
type area
full page 260 186
double page spread 260 400
trim marks
whole page 282 210
double page spread 282 420
bleed
whole page 292 220
double page spread 292 430
Advertising copy must be supplied digitally to the specifications below.
contact
For further information, bookings and to send artwork, please contact:
