Date post: | 12-May-2015 |
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Why engagement matters.Dan HardakerHead of HR StrategyGenesis Housing Association
It doesn’t.“There’s no point your staff being engaged in making cookies unless you’re a bakery”
Engagement + Involvement + Direction.
Engagement.
Engagement. Pitfall 1: what does it mean?
47,000,000 definitions – not about
awards!
I put customers at the heart of everything I do
I feel motivated to go the extra
mile for Genesis
I am committed to playing my part in helping Genesis
become a Leading Property Based Service Provider
I would recommend
Genesis as a good place to
work
I am proud to work for Genesis
I take pride in the work I do
Pride & Advocacy
ENGAGED AT
GENESIS
Driving success at Genesis
Providing great service
Engagement
Engagement Levers
Rational Commitment
Emotional Commitment
Discretionary Effort
Intent to stay
Performance
Intent to Stay
CLC Model of Engagement
Engagement. Engaging For Success.
“This is about how we create the conditions in which employees offer more of their capability and potential.” –David Macleod
http://www.engageforsuccess.org/
Engagement. Pitfall 2: It’s no good on its own.
Engagement.
Loyalty
HighLow
High
Hostages15%
Apostles36%
Disconnected19%
Mercenaries2%
Fence-sitters28%
Eng
agem
ent
Is turnover really such a bad
thing?
Engagement.
I believe there are opportunities for
me to develop my career at Genesis
HighLow
High
Content ambivalent
6%
Satisfied ambitious
44%
Indifferent12%
Frustrated ambitious
27%
Fence-sitters12%
I would like to progress my career at Genesis
People Strategy
Poll
Involvement.
Involvement. Engagement champions. Action planning toolkit. Competition & peer pressure. Across HR – embedded into employee lifecycle from induction.
Culture change, not just a one-off.
Direction.
Direction.
I have a good understanding of Genesis' Corporate Strategy and objectives
HighLow
Loose cannons6%
Fully aligned63%
Disconnected7%
Cynics8%
Fence-sitters16%
I su
ppo
rt G
enes
is'
Cor
pora
te S
trat
egy
and
ob
ject
ives
Don’t get caught up in surveys and awards.
Involve your people. They already know the answers.
Do something visible.
So, why does it matter?
@[email protected]: Dan Hardaker