Jay Friedman, COO

Goodway Group

Why isn’t my programmatic

campaign Optimizing?

The promise of programmatic…

…what you got instead.

Seek first a good question,

to build a good algorithm.

Does a longer TiV (time-in-view) lead to more conversions?

CTR and CPA algorithms won’t cure every scenario.

Pepto Bismol will fix my campaign!

Why is programmatic so difficult?

If you think programmatic is easy…

…we’ve got someTimeshares, Penny stocks & Swampland to sell you

5 ways to make your programmatic campaign better…Right now.

Create bid expressiveness

Optimize your supply path

Non-gameable, meaningful metrics

Services must pay for

themselves

Media consolidation

Programmatic solves today’s

challenges