+ All Categories
Home > Internet > Why most websites fail and how you can make sure yours doesn't| Gareth Dunlop | Fathom

Why most websites fail and how you can make sure yours doesn't| Gareth Dunlop | Fathom

Date post: 15-Jul-2015
Category:
Upload: enterprise-ireland
View: 266 times
Download: 0 times
Share this document with a friend
Popular Tags:
59
Transcript

Gareth DunlopFounder & CEO028 9099 [email protected]

1.Briefly about Fathom

We are a user experience consultancy who work with organisations and agencies to improve online performance.

We help our customers build exceptional online experiences for their customers using analytics, direct user feedback and established design best practice.

Briefly about Fathom

2.User-experience as a competitive advantage

3.UX principles

3.1 A focus on the users view of the world

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein

3.2 Getting all the information

3.3 The pursuit of evidence

3.4 Key UXframeworks

FIRSTvisit

FIRSTuse

FREQUENTuse

3.5 Understanding core tasks

a taskfocussedapproachto design

Half home page dedicated to top

task

Other top tasks just one click

away

Home page top tasks

Home page top tasks

Home page top tasks

Home page top tasks

how we view our websites

how our customers view our websites

how our customers view our websites

3.6 Valuing content

“On the Internet no-one knows you’re a dog”

the children the children will someone please think about the children!

the customer the customer will someone please think about the customer!

the user the user will someone please think about the user!

the reader the reader will someone please think about the reader!

Gareth DunlopFounder & CEOFathom_028 9099 [email protected]


Recommended