Start here, go anywhere:

FROM NEBRASKA TO MADISON AVENUE University of Nebraska-Lincoln | College of Journalism and Mass Communications

ADVERTISING & PUBLIC RELATIONS

Why study advertising and

public relations?

•  One of the fastest

growing industries

•  Versatile skills:

– Writing

– Critical thinking

– Analytics

Why study advertising and

public relations at UNL?

•  National reputation

•  Skills to influence the world

•  Hands-on from day one

•  Entrepreneurial, cutting-edge programs

•  Faculty-assisted internships

Five areas of emphasis

1.  Account services

2.  Creative/interactive

3.  Public relations

4.  Sports communication

5.  Digital communication

ADPR Campaigns Course Real clients, real work.

http://bit.ly/ADPR489_IWL

Jacht AdLab Student-run advertising agency

http://bit.ly/ADPR429_Jacht

Competition

Teams

NSAC

AMA Prism Awards

ADDY Awards

PRSA Anvil Awards

Bateman

http://bit.ly/ADRP439_NSAC

Five Strengths

1.  Achiever/learner

2.  Communication

3.  Strategic

4.  Analytical

5.  Competition

Start here. Go anywhere.

Frauke Hachtmann, Ph.D.

@fhachtmann

fhachtmann@unl.edu