WhyYourBusinessNeedsCorporate

VideoAndHowToMakeIt

Ihavebeeninvolvedwithvideoforover16yearsandhavemadevideoforbroadcasterssuchastheBBC,internationaldistributionchannelssuchasDiscovery,smallbusinesses,largebusinessesandcharities.Ilovethemedium.Imean,Iwritealot:scripts,blogs,pitches,storyboards,everythingyoucanthinkof,butalotofitleadstovideoproduction.WhatIloveaboutvideoisthatitcanbeusedforabsolutelyanything;itisincrediblypowerful,affordableandwiththeadventoftheInternetitallowsusalltospeaktotheworld.Obviously,whatIamgoingtofocusonisvideoforbusiness,whichisgreatbecausethatiswhatmyprofessionallifeisallaboutthesedays.Yes,IoccasionallytakefreelancejobsforbroadcastersbutIamprimarilyinvolvedinmakingvideoworkforbusinessesatVisualCommunicationsandMarketingInc.,afullserviceproductioncompanyinMississauga,Ontario,Canada.SowhileIbringmyyearsofexperienceinmakingvideo,Ialsohaveuniqueexperienceinusingvideoforcontentmarketingpurposes.Now,Iamassumingthateveryonereadingthishasagoodlevelofunderstandingofcontentorinboundmarketing.IcoulddoawholearticleonthatsubjectaloneandIwillinduecourse,buthereIwillbetalkingaboutmakingandusingvideoforsmallbusinessesinordertogenerate,convertandnurtureleads.Videoisincrediblypowerful,itistimeforyoutolearntounderstanditandharnessit.

WhyYourBusinessNeedsCorporateVideoVideoisoneofthemostimportantcommunicativetoolsyourbusinesscanuseandyouareluckytoliveinanagewhereyoucancreateitandbroadcasttotheworld.Iliketothinkofvideoasamultipurposepowertoolthatcanbeusedforavarietyofpurposes.Intheworldofcontentmarketing,creatingvideothatprovidesrealvalueforindividualsisabsolutelyessentialifyouhavetheambitionofturningthoseindividualsintocustomers,ortohelpretainyourcurrentcustomers.Byprovidingvideocontentthatpeoplevalueandthatconsequentlybringsthemtoyourwebsite,

andestablishingorreinforcingyourbrand,youareinessenceattractingnewleads,convertingnewleadsandnurturingyourcurrentleads.Let’slookatsomestats.Itisreportedthat:

• 53timesmorelikelythatyouwouldgetafrontpageofGoogleresultsbyaddingvideo

• 71%ofmarketerssayvideooutperformsothermarketingmaterials

• 96%ofB2Bcompaniesplantousevideothisyear

• 80%ofexecsarewatchingmorevideothisyearthanlastyear

• 78%ofpeoplewatchvideoonline

• 81%ofbusinessesfeaturevideoontheirwebsite

• 73%ofmarketersincreasedtheuseofvideosin2016

• 59%ofExecswouldratherwatchavideothanreadtext

• Audiences10xmorelikelytoengagewithvideothanothercontent

• In201464%ofInternettrafficwasdrivenbyvideo.By2019thisfigureis

predictedtobe80%

• HalfofalladvertisersaremovingtheirbudgetfromTVtodigitalvideo

• Throughusingvideo,marketersfindthatthebouncerateonwebsitesdecreases,thetimeonthewebsiteincreasesby100%andtherecanbeuptotwiceasmanyuniquevisitors

Asyoucansee,videoisanincrediblypowerfultooltouseforyourbusinessandyoureallyneedtoexploretheopportunitiesitcancreateforyou.Videoisavasttopicanditcantakesometimetofullyunderstanditandutilizeittoitsfullpotential.Ithastakenusover30yearsofcombinedexperiencetofullyunderstandanduseitaccordingly,andevennowwestilldon’tpretendtoknow

everything.Whatwearemorethanhappytodo,though,ismakeourexperienceavailableandhelpyouinyourendeavourstotryandcapturethepowerofvideo.DifferentTypesofVideoThereisnodisputingthepowerofvideoandifusedcorrectlyitcanbeonethegreatesttoolstopromoteyourbusiness,buttherearemanydifferenttypesofvideo.Perhapsallofthem,butmostlikelysomeofthem,willbesuitedtomeetyourneeds,thusitisimportanttoestablishwhichones.Onceyoudecideonthetypeofvideoyouwanttomakethenyouneedtodecidehowtouseittothebesteffect.Inmyopinion,allvideosaremarketingvideos(sometimesreferredtoascorporatevideos,commercialvideos,promotionalvideosorwebvideos)insomewayoranother.Whatismoreimportanttoconsideristhepurposeofthevideos.Oftenavideocanfallunderseveralcategories,sowhenIdescribethefollowingtypesofvideo,Idonotmeanthemtobemutuallyexclusive.Oneofthefundamentalrulesofvideoproductionisthe‘purpose’ofthatvideo.Youcanspend$100konthemostbeautifullyshotvideobutunlessitanswersafundamentalquestionthatyouraudienceisasking,orprovidingrealvalueinformation,it’suseless.Reviews:Obviously,youcan’tfairlyreviewyourownproductsandyouwouldnotwanttoreviewcompetitor’sproducts.Youcanshowhowtouseyourproducts,andthisiscalledanexplainervideo,butitispossibletoreviewproductsorservicessimilartoyoursthatpeoplemayfindinteresting.Forexample,sayyourbusinessissellingthebestcookiesinNewYork.Great!Youmakeloadsofvideos,inavarietyofformats,buthowdoyoutackletheissueofthereviewformat?Answer:thinkaboutwhatgoeshandinhandwithcookies.Howaboutyoureviewthebestcoffeetodrinkwithyourcookies,orthebesttea,orthebestplacetogoeatyourcookie?WhatisamazingaboutdoingthisisthatpeoplewillplaceREALvalueonthecontentyouaregivingthem.Thebonusofdoingso?Thethingsyoureviewpositivelymaybuildback-linkstoyourcontentandthuswebsite.Icoulddoawholeseparatetalkonback-linking,buildingdomainauthority,goodcontentmarketingpracticesetc.,butweareheretodayjusttofocusonvideomarketing.Creatingvideoaroundreviewslikethisandpublishingitonyourcompany’ssocialmediaalsocreatestheopportunityforsharingthecontentamongstyouraudience.

TutorialsalsoknownasExplainerVideosThisisprettyself-explanatory:itisavideothatexplainssomething,usuallyhowyourproductworks,butyoushouldalsothinkabouthowtogobeyondthis.Forexample,mybusinessismakingvideos.Peopleoftencometousandwouldlikeavideomadeandwhenwegivethemaquotetheymaybeshockedbytheprice.Sowemadeanexplainervideotoshowwherethemoneygoesandwhy.Anotherimportantconsiderationisthatyourexplainervideosshouldn’tjustexplicitlybeabouthowtouseyourproductorservices.Let’ssayyourbusinessistorunateamofon-callhairdressers(notsurehowbigthisindustryisbutIthinkit’saGREATidea-Imeanimaginetheconvenienceofgettingyourhaircutathomeasyouwatchthekidsoratworkwhereyoucankeepaneyeonthings?).Anyway,yourunthisteamandyouwanttogetanonlinepresenceusingvideo.Letmetellyou,100%,thatthebestwaywouldbetocreateaseriesoftutorialsaboutbasicstylingtips,maintenancetipsetc.etc.Ifyoutitleit,‘TheBestWayToStraightenYourHair’,howmanytimesamonthdoyouthinkpeoplesearchforthiseitheronGoogle,orYouTube?Increatingthesetypesofvideosandcreatinganintegratedstrategybyhostingthemonyourwebsite,socialmediachannels,postingitinrelevantforumsandemailingitouttoyourcontactlist,peoplewillwatch,likeandshareyourcontent.Yourfirstreactionmightbe‘yeahsowhat?What’sinitforme?’Wellitbuildsyourbrand,createsgreatPR,elevatesyoutobecomeathoughtleaderand,bybuildinginaCTAtoyourcontent(whichIwilltalkaboutlater),willbringpotentialcustomerstoyourwebsite.Whenthesepeoplecometoyourwebsite,youwillhavealreadyheldtheirhandonthewaytomakingapurchasefromyou.Allofthishappenswithnoeffortonyourpartafteryouhavecreatedandreleasedthevideo.Soyou’reworking,whenyouaren’tactuallyworking,andthat’sthebeautyofvideomarketingandperhapsoneofthekeythingsIwantyoutotakeawaytoday.PromotionalVideos:Thesearethemostcommontypesofvideosbusinessesneedtomake.Thisisavideotopromoteyourbusinessanditismostcommonlycreatedbylookingattheproductsorservicesyouoffer.ThemostimportantaspecthereistolookatyourUniqueSellingPoint(USP).Whatdifferentiatesyourbusiness,productorservicesfromothers?Quality,price,service,warranty,orsize?DecideyourUSP,createavideoarounditanduseittopromoteyourcompanyatfullpower.

LaunchVideos:Thesetypesofvideoarepromotionalbutfocusedintheirapproachsincetheytrytocreatebuzzaroundsomethingnewinwhichpeoplehavenopreconceptions.Remember:firstimpressionsdocount,solaunchvideosneedtobehingedaroundawholemarketingeffort.Severalyearsago,JohnnieWalkerapproachedusandwantedustocreateapromotionallaunchvideoforanewproducttheywerereleasingintheGreaterTorontoArea.Themainproblemwefacedwasitwasanewproduct,inasaturatedmarketwithlotsofsimilarestablisheditemsalreadyouttherewithaloyalcustomerbase.Wedecidedtocreateavideothatwaslocalizedandthuspersonalizedthecontenttoacertainextentfortheconsumer.WedecidedtofocusontheTorontoSubwaysystemwhichhasmillionsuponmillionsofridersusingthesystemeveryyearandmostofwhichareover19yearsold.Increatingavideothatfeaturedtheproductandthesubwaysystem,peoplecouldidentifywithit,anditwouldbecomepersonaltothem.Anychanceyouhavetopersonalizecontent,whichmakesaviewerplacethemselvesinasituation,isalwaysgoingtobeawinner.Testimonials:thisisoneofmyfavouritetypesofvideo,sinceIpersonallybelievethatitisthemostpowerful.Ishopfor90-95%ofeverythingonline,andIusereviewstoguidemypurchasedecision.Lastmonth,Ineededanewblender.Iwentonlineandboughttheonethathadthebestreviews.Why?BecauseIdon’tmindpayingalittlebitmorethanIplanned,orforabrandIhaveneverheardof,ifmypeersratetheproduct.Iwilltalkmoreabouthowtomakegreattestimonialsinabit.AsIsaid,Ibelievevideotestimonyisoneofthemostpowerfulformsofvideoandyettheyareeasyandcheaptomake.Itiswithinthegraspofeverycompanytogettestimonyfromloyalcustomersandonlythesimplestofskilllevelandequipmentisneededtomakeit.Theykeyistoasktherightquestions.Whatmakesvideotestimonysopowerfulistheverypersonalandbelievablequalityofit.Ifweseeananonymousreviewonacompanywebsiteitisnotverybelievable,butifyouputsomeonein-frontofacamerawhoiswillingtotalkaboutyourserviceorproductinapositivelight,itwillhelpbringinandsecuresales.Vlogs:TheInternetisawashwithblogsandtheyoftenfollowthesameformatandrules,soitishardtostandout.Videoblogsreallyhelpyoustandout,bring

personalitytoyourbrandandhelpyoudeliverexactlythemessageyouwant.Obviously,Vlogsareinformalandactasakindofpublicdiarysotheyaren’tthebestwaytocommunicatecertainthingsorportraytrueprofessionalism,butwhattheyaregreatatisbringingyourpersonalitytothebusiness.ThegreatthingaboutVlogsisthatyouhavecompleteeditorialcontrol,youcanfilmthemwhenyouwant,andyoucanrecordthemagainandagainuntilyouarehappy.Moreover,theyarefreeandyoucandoitallin-house.So,whiletheylacktheglossyprofessionalismofoutsourcedvideo,ANYBODYcanmaketheseANYTIME.Yesyoudon’tneedthesetosellyoursmallbusinesslocallytoyourregulars,buttheyareparticularlypowerfulforbusinesseswhereyouarecoretotheservice(likeDJ’ing,weddingplanningetc.)orbusinesseswhereyousendyourproductalloverthecountry.AsImentionedbefore,oftenvideoscanbecross-formatandthusserveadualpurpose.Onesuchexampleisthis:lastyearIadvisedafriendwhoranaplumbingbusinessoutsideofTorontoandwaslookingtoinfiltrateawidergeographicalarea,tostartdoingaweeklyVloggivingquickandsimpleplumbingadvice.Theadvicewasstuffheknewoffthetopofhishead,itwasquickandsimpleandrequiredexpertise,butitwouldbestuffpeoplewouldappreciate.Somyfriendhadhisapprenticefilmonsite,everyweek,givinggreatpracticaladvice.Thebeautyofitisthatthetitleofhisvideosarethetypesofthingspeoplearesearchingfor,forexample:Howtounblockadrain,howtofixaleakingtap,howtocleanashowerheadetc.Hisvideoshavethousandsofhitsandledtosomegreatnewbusinessopportunitiesforhim.CompanyCultureVideos:Mylastemployerwaskeentomakevideosaboutthecultureofthecompany.Fromaskingstaffmemberstofilmthemselvesatconferencesoronsite,tofilmingstaffeventsandactivities.Thisischeapin-housecontentbutservesanumberoffunctions.Ithelpskeepstaffmoralup,itattractsnewmembersofthestaffandithumanizesyourcompany,especiallywhencustomersoftendonotinteractdirectlywiththecompanystaff.Thinkaboutit:manyconsumersgetdisenchantedwithcompanieswhosecallcentresarealloffshore,astheydon’tfeelconnectedtothem.Thisiswherecompanyculturevideosreallyhelpbridgethatgap.

Interviews:Donotinterviewyourself,thisjustlooksself-serving.Butlet’ssayyouareanaccountantandyouhavejustdecidedtostartyourownfirm.Neverpretendyouaresomethingyouarenotasthiswillcomeacrossinyourvideo.Instead,arrangetointerviewmoreexperiencedandsenioraccountantswhoareseenasthoughtleaders.Notonlywillthisbevaluablecontentforyourcurrentpotentialnewclientsbutithelpsbuildyourbrandandrelationshipswithyourpeers.And,whoknows,youmightalsolearnsomething!Interviewscanbedonein-housesoitischeaper;however,ifthepersonyouareinterviewingisabigdealandyouwanttoimpresshimorher,Iwouldadvisegettingaprofessionaltofilmandedittheinterview.Anotherthingtopointoutisthatgeographydoesn’tneedtorestrictyou.YoucansetupSkypeinterviewsandrecordthem.Iwilltalkmoreaboutthislater.Alerts/Notificationsetc.:Youneedtogetinformationouttoyourexistingcustomersfast.Whatbetterwaythanwithavideowhereyouspeakdirectlytothem?Thisisacustomerrelationswinnerandshowsyouarenothidingbehindadeskshouldtherebeaproblem.Whenoneofmypreviousclientsmainframeswentdownandthuscustomerscouldn’taccesstheinformation,theyneededthecompanyCEOrecordedaquick60secondvideoexplainingthesituationandwhatwasbeingdoneaboutitandemailedittoallhiscustomers.Thisreallyworkedasitstoppedthesupportdeskfrombeingswampedandshowedhewasdealingwiththeissuedirectly.Fromamarketingperspective,thiswasaPRwinandwordofmouthsalesfollowed.Webinars:Ok,here’sthedeal.Yes,webinarsarevideo.Theyarelivebroadcaststoaclosedaudiencethatyoucanrecord,edit,package,andthendistributeasvideocontent.Theycantaketheformofexplainervideos,promotionalvideo,interviews—whateveryouwant.Theyarecheaptodoandyouhavecreativecontrolover.ThereareacoupleofdifferentformatsintermsofhowthewebinarisrunandIwillsoontalkmoreabouthowyoucanmakethem.Events:Eventscantakemanyformsbutwhatevertypeofeventyouhaveorganizedforyourbusinessyoubetterrecordit.Thisisprimerepurposingmaterial,youhaveputsomuchtime,effortandmoneyintoyoureventyouneedtorecorditanduseitforamultitudeofpurposes.Inthisinstance,Iwouldstronglyadviseusingaprofessionalcompanyifyoucanafforditbecause

eventscanbedifficulttocoverproperlybutofferadeepwellofgreatcontentthatisincrediblypertinenttoyourbusiness.Presentations:Ok,theseoftentakepartatevents,butlet’slookatthreescenarioshere,allworthyoffilmingandcreatingcontent.

1. Youhavebeeninvitedtoapresentationandthespeakerisarealthoughtleader.Whynotaskifyoucanfilmittoputonyourwebsiteorblog?Sometimesyouwillbeturneddownbutifyougetpermissionyouhavegreatcontenttopackageup.

2. Youorganizeapresentation.Makesureyoufilmitandusewisely.3. BINGO!Youhavebeeninvitedtogiveapresentation.Youknowwhattodo!

MakingVideosIN-HOUSEVERSUSOUTSOURCINGSoyouhavedecided.Videoishappeningaspartofyourcompany’smarketingplan,butyoudon’tknowwheretostart.AsIhavediscussedatlength,thereareanumberofvideoformatsyoucancreateandutilize.Ifyouareunsurewhichformatwillbestsuityourneeds,thenyoudefinitelyneedtospeakwithavideomarketingcompany.Ifyoudoknowtheformatyouwanttouse,thenyouneedtodecideifitissomethingthatyouarecapableofhandlingin-house.Therearesomeformats,suchVlogs,alerts/notificationsorWebinarsthatareveryeasytohandlein-housebecausetheproductionvaluesarenotveryhigh.Ofcourse,youneedtospendalottimeandattentionplanningandexecutingthembutpeopledonotexpectthemtobeHollywoodproductions.Forotherformats,suchastestimonies,promotionalvideosandevents,youreallyneedtohireaprofessionalproductioncompany.OfcourseALLvideoscanbedonein-housebutIcannotemphasizeenoughthatifyouaremakingveryimportantvideos,suchastestimonies,promosandevents,theirqualitywillreallyreflectontheimageofyourcompanyandiftheylookpoorlymade,itwillstandoutlikeasorethumb.Peopleareusedto,andexpect,roughandreadyself-madevideosforVlogsetc.,butexpectbetterproductionvaluesforcertainformats.

Tutorial/Explainervideos,Interviews,Speaker/PresentationsandReviewvideoscanbedonein-houseoroutsourced.Itcomesdowntomoney.Outsourcingwillalwayslookmoreprofessionalbutifyoudon’thavethebudgetitispossibletodoityourself.DIFFERENTSTYLESANDRECORDINGMETHODSFORDIFFERENTFORMATS-LiveActionFilming:Manypeoplethinkthatmakinggoodvideoiseasy.Youjustpickupyouphoneordigitalcamerapointandshoot,right?Notquite.Youneedtomakesureyourframingiscorrect,yourcompositionisinteresting,yourlightingcorrect,exposureisgood,yourdepthoffieldisgreat,andthat’sjustthevisuals,thenthereisaudio:youhavetomakesureyourdialogueistightandmakessense,audiolevelsarecorrect,yourchannelssortedandmostofallthattheaudioisclean.Youcaneditaroundbadpictures,youcan’teditaroundbadaudio.Thatiswhy,foranyliveactionrecordingsthataregoingtowardsavitalvideo,Iwouldalwaysadviseyoutouseprofessionals.

-AnimationsandGraphics:Animationsformarketingvideosaregreatbecausetheyarefun,visuallyappealingandyoucandowhateveryouwantwiththem.Theproblemistheycanbeexpensivetomakeandunlessyouhaveawealthofanimationexperience,youwillhavetooutsourcethem.Graphics,dependingonhowcomplextheyare,canbegreatinsertsforliveactionvideos.-Pictures:Thisisoftenanoverlookedresource.Yourbusinessprobablyhasawholebankofpictures.Fromprofessionallyshotproductshotstofunstaffoutingspictures.Utilizethemallasappropriateforeachvideo.Oftenyouwantthemtobeinmontageswithsuitablevoiceover,oratveryleastwithsuitablemusic.-Audio:Youwilllikelyneedvoiceover(VO)ortitlecardstoguidethenarrativeofyourvideo.Themoreonscreensyncthereisthelesslikelyyouwillneedtheseresources,butyoushouldalwaysusesomeformofmusic.MakesureyouclearusagerightsformusicandifusingVObeawareofthecostsinvolvedtouseaprofessionalbecauseofusagerights.Thebestresourceforyoutohaveisawillingfriendwithagreat-animatedvoice.IfonlywewerefriendswithMorganFreeman!

-RecordingvideosovertheInternet:RecordingvideosovertheInternetworksforsomevideos,suchastestimonialsandinterviews.Ofcourse,thequalitywillbepoorbutitrequiresit.IwouldrecommendGoToMeetingsoftwareforrecordinginterviews.GooglehangoutsandZoomareanotheroption.-Webinars:Forrecordingwebinars,youprobablywanttouseGoogle-HangoutsforopenforumvideosandGoToWebinarforaclosedsilentaudience.Somesoftwarehasarecordingfunction;ItendtopreferusingQuicktimescreenrecordforitsqualityandreliability.WhenrecordingwebinarsoranythingovertheInternetitisimportanttopackageupthecontentinaprofessionalfashionandbrandingitaccordinglyusingyoureditingsoftware.RE-PURPOSINGCONTENTHey,ifyougothroughthetime,effortandfinancialcommitmentofcreatinggreatvideoyouwanttogetasmuchmillageoutofitasyoucan.Soyes,hostitonyourwebsite,postitonyoursocialmediachannels,createanemailcampaignaroundit,postitinforumsetc.,butyoushouldalsoconsiderhowtore-usethecontent.Forexample,Ihavebeencreatingavarietyofcontentforaclientforawhilesodecidedtocorrelateallthematerialtomakesomethingnew.Onesuchitemwasaquickcompilationoftestimonialstakenoverthelasttwoyears.Thisrequiredsomeeditingtimeandsomeverysimpletitlecardsbutcreatedasnippybitofcontent.HowToUseTestimonySoI’vetoldyouaboutthedifferenttypesofvideo,howtomakethemandhowpowerfultheycanbe,buttheycanonlybereallypowerfulifyouuseanddeploythemtherightway.Thereareavarietyofplatformsyoucanhostyourcontentonandthenembedonyourwebsiteorwithinyouremails,aswellasobviouslyallyoursocialmediachannels,andIincludeYoutubeinsocialmediachannels.IncreatingaYoutubechanneltohostallyourvideosgivesyouagreatpresenceandtheabilitytocreatealibraryoflinkablecontent.Theothertwomost

commonplatformstohostyourvideosareVimeoandWistia.Idon’treallyhaveenoughtimetogointothedetailsofeachoneofthem,butthereisonemajorbenefitofusingthem:creatingCallsToAction(CTA).ThesinglemostimportantthingIcantellyoutodowhenitcomestodistributingyourvideoistomakesureyouaddanappropriateCallToAction.Whatdoyouwantthemtodoaftertheyhavewatchedthevideo?Gotoanothervideo?Gotoyourproductpage?Whateveritis,makesureyoudirectthem.TheabsolutebestwaytodothisistobuildinaCTA.ThisisveryeasytodowithinWistiaandVimeoProaccounts.Itisagreatideatohaveavideoonthehomepageofyourwebsite,butonceyoustartbuildingalibraryofmaterialitisimportanttocatalogueitinanorderlyfashionsoitiseasyforyourwebsitevisitorstonavigate.Ifyouplantousevideoinyouremailcampaignsthatisagreatidea.Usingtheword‘Video’inanemailsubjectlineboostsopenratesby19%andtheuseofvideosinemailhasbeenshowntomorethandoubleclick-throughrates.Createyourvideo,mouldaclassemailarounditwithamagicsubjectlineandsenditouttoyouremaillist.Youcanalsouseyournewvideosinhardcopiesbytakingthemalongtotradeshowsorinternalvisualmediaifyouhaveastoreoroffice.FinalThoughts

Whatadvicewouldyougiveformakinggreatvideo?PLAN-Decidethepurposeofyourvideobeforeyoudoanything.Whatisitspurpose?Whatisthequestionitistryingtoanswer?Whyareyoumakingitandwhatareyouhopingtoachieve?Onceyouhaveansweredthesequestionsthiswillhelpgiveyouthescopeofyourprojectandthusyoucandecidewhetheryoucandoitin-houseoryouneedtooutsourceittoprofessionals.

Whatistheprocessofmakingvideo?

Pre-production:-Planthepurpose,decidethegenre,workoutifyouareproducingitin-houseoroutsourcing,storyboard,writethescript.Isitallliveaction,animationoramixtureofboth?WillyouuseVOortitlecards?Decideontheequipmenttobeused,decidealocation,tiedownthoseappearingandfinallydecideonafilmingdate.Production:-Thisalldependsonyourgenre.Ifyouarehiringprofessionalstocreateyourvideoallyouhavetodoissitbackandrelax.Ifyourequirebeingonsetforfilmingthenspeaktoyourproductioncompanyaboutthis.Ifyouaredoingitin-houseyourproductionwillallcomedowntotheformatofvideoyouhavechosen.Seeabove.Post-Production:-Again,itcomesdowntowhetheryouaredoingitin-houseornot.Ifyouaredoingitin-houseyouwillgettoputyourpolishontoyourvideo.Howmuchofapolishdependsonyourskillsandexperience.Ifit’ssomethingassimpleasaVlogyouwon’tneedtodoverymuch.Ifit’safull-blownpromotionalvideoitwillrequirealotofworkandyouwillprobablywanttoincludegraphicsandtitlecards.Ifyououtsourceittoaprofessionalvideoproductioncompanytheninmostcasestheywillgiveyoutworoundsofrevisions,soyoucanhavethefinalsayonyourvideo.ConclusionIhopethisarticlehasbeenofsomevalue.IfyouwanttoknowmoreaboutanythingthatIhavetouchedupontoday,Iwouldbehappytoansweryourquestions.Corporatevideoproductionisacorepartofouroutput,sofeelfreetocheckoutsomeofourpreviousprojectshere.Alternatively,pleasecontactusifyouhaveanyfurtherquestions.