T H E W I L L I A M E V E R E T T G R O U P 1

WILLIAM

EVERETT

G R O U P

Presentation to the:

Cook County Complete Count Census Commission

Overview of Program Administration Services

October 7, 2019

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EVERETT

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AGENDA

Introductions

Overview

Organizational structure

Project Plan (w/ focus on first 60 days)

Questions and Next Steps

Statistical Analysis of Received Applications

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EVERETT

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Cook County Complete Count Census Commission

Ellen Rozelle Turner, President & CEO

David Schwab, Senior Program Manager

Chaka Kureva, Practice Director, Management Consulting

Nelly Benitez, Business Analyst

Linda Pulik, Senior Design Director Public Sector

Cristina Vera, CEO

Patricia Andrews-Keenan, President

IntroductionsIntroductions

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EVERETT

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Overview

The Program Administrator will:

• Work towards the goal of a complete count of all Cook County residents in the 2020 Census

• Focus on hard-to-count populations around Cook County

• Provide an even focus on hard-to-count residents in the City of Chicago and in the surrounding suburbs

• Base decisions and marketing techniques on data and input from key stakeholders

• Take an asset-based approach to community engagement that puts residents at the center of all decisions

• Work to create synergies and collaboration between stakeholders with a vested interest in a complete count to maximum effect and minimize costs

• Be in constant communication with the Complete Count Census Commission, the Board of Commissioners, and other key stakeholders throughout the County

TWEG Leadership Team Organizational Chart

Community Outreach

and Media

Patricia Andrews-

Keenan

Community

Engagement Lead

Media, public relations

and marketing

Cook County Bureau of

Economic Development

Chaka Kureva

Project Engagement Manager (Non-billable)

Design Team Census Subject Matter

Expert

Program Team

Cristina Vera

Community

Engagement Lead

Branding and

grassroots outreach

Wendy Glass

Subject Matter Expert

Advertising and marketing

strategy and expertise

David SchwabProgram Manager

Planning and directing all program

administration activities

Cook County Complete Count

Census Commission

Nelly Benitez

Business and

Financial Analyst

Financial record

keeping and data

analysis

Linda Pulik

Senior Design/Data Lead

Directs design team and data

process

Project RoadmapPhases Oct 2019 Nov

2019

Dec

2019

Jan 2020 Feb

2020

Mar

2020

Apr 2020 May

2020

Jun 2020 Jul 2020 Aug 2020 Sept

2020

Oct

2020

Planning and

Discovery

Implementation

Close Out

Generative Design

Finalize Communication

Plan

Analyze Target

Communities and Data

Develop Reporting Templates,

Project Plan, and Management

Tools

Distribute and Execute Communication Plan

Monitor and Track LCCCs and LGCCCs

Launch Advertising Campaign

Recruitment, training, and evaluation of existing and new LCCCs/LGCCCs

Develop Customized Assets

for Outreach and Marketing

Refine marketing tools and assets per non-

response data

Execute Large and Small Events

Transfer Data

Transfer Marketing

Assets

Create Final Report

and Wrap up Book

Adver

tisi

ng

cam

pai

gn b

egin

s

Cen

sus

Day

Non-r

esponse

foll

ow

-ups

beg

in

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Deep dive: Planning and Discovery Phase (first 60 days)

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Program Administrator Engagement with Cook County Complete Count Census

Commission

Activity Goal

Review and approval of outreach applications To review and approve grantee applications

(recommendations provided by Program

Administrator)

Monthly presentations from Program Administrator To keep Census Commission apprised of data,

census outreach efforts, and collaboration

opportunities

Creation of communications system and data sharing

between Census Commission and Program

Administrator

To allow Program Administrator and Census

Commission to document successful outreach,

challenges, and resources

Participation in Census Ambassadors program To provide structure and support to Census

Commission as they assist and lead coordinated

outreach efforts

Collaboration on events, sponsorship, social media,

and media buys

To utilize available assets and resources to create

large marketing splashes and targeted efforts

Assistance and collaboration on marketing materials To provide Census Commission and other

stakeholders with timely, appropriate tools to

encourage Census completion

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EVERETT

G R O U P

Statistical Analysis of 79 Grantee Applications To-Date

5

10

8

7

11

5

4

6

3

2

1

2

1

3

4 4

2

1

0

2

4

6

8

10

12

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 N/A

Nu

mb

er o

f A

ppli

cati

on

s

District #

Number of Applications By District

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EVERETT

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Statistical Analysis of 79 Grantee Applications To-Date

52%48%

Number of Applications

Received

City of

Chicago

Suburban

Cook County

Town or City

Number of

Applications

Alsip 1

Bellwood 1

Berwyn 1

Calumet City 2

Chicago 41

Cicero 1

Country Club

Hills 1

Des Plaines 1

Dolton 1

East Hazel

Crest 1

Town or City

Number of

Applications

Elk Grove

Village 1

Flossmoor 1

Ford Heights 1

Harvey 2

Hillside 1

Hoffman

Estates 2

Lemont 1

Maywood 3

Melrose Park 1

Mount

Prospect 1

Town or City

Number of

Applications

Olympia

Fields 1

Phoenix 1

Prospect

Heights 1

River Forest 1

Robbins 1

Rolling

Medows 2

Schaumberg 1

South

Holland 3

Stone Park 1

Worth 1

Applications by Town

or City

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EVERETT

G R O U P

Statistical Analysis of 79 Grantee Applications To-Date

9

2

3

3

8

1

6

9

6

13

1

9

3

5

1

0 2 4 6 8 10 12 14

All

All and Northern Suburbs

Chicago (all)

Chicago's North Side and Northern Suburbs

Northern Suburbs

Northern Suburbs and Western Suburbs

Chicago's South Side

Chicago's South Side and Southern Suburbs

Chicago's South and West Sides

Southern Suburbs

Southern and Western Suburbs

Chicago's West Side

Chicago's West Side and Western Suburbs

Western Suburbs

Unclear

Number of Mentions of Regions Covered

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EVERETT

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Statistical Analysis of 79 Grantee Applications To-Date

Application Map

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EVERETT

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Statistical Analysis of 79 Grantee Applications To-Date

African, 1,

1%

African-

American, 35,

32%

All, 31, 28%

Arabic, 1, 1%

Asian , 4, 4%

Indian, 2, 2%

Latinx, 32,

29%

White, 3, 3%

Number of mentions by race

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All, 45, 35%

Children, 6, 5%

Differently-Abled or

People with Disabilities ,

2, 2%

Formerly Incacerrated ,

1, 1%Homeless, 7, 5%Immigrant, 13, 10%

LGBTQIA, 4, 3%

Limited Education, 15,

11%

Limited Technology, 3,

2%

Low Income, 16, 12%

Non-Conventional

Housing, 3, 2%

Seniors, 11, 8%

Special Housing , 1, 1% Special Religion, 1, 1%Veterans, 2, 2%

Number of mentions

of areas served

Statistical Analysis of 79 Grantee Applications To-Date

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EVERETT

G R O U P

Plans to Collaborate with Other Agencies

No yes

Statistical Analysis of 79 Grantee Applications To-Date

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EVERETT

G R O U P

Statistical Analysis of 79 Grantee Applications To-Date

58

21

Applications By Type

Local Complete Count Committee

Local Government Complete Count Commission

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EVERETT

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Questions and Next Steps

Thank You!