Date post: | 12-Nov-2014 |
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Brand Activations Offering
Brand Activation Through the Last Mile
A Synopsis of FMCG Activation Details
Presented By Wings Brand Activations I Pvt
Ltd
ITC Pasta
Sampling and Sales of Pasta @ More Outlets
Across 6 cities Total of 25 Outlets
per weekend
Tropicana
Back to School Activation done @ Big Bazaars for Tropicana
Pilot At 20 Stores in Bangalore and awaiting roll out
Cavin Care Topp Mopp
Cavin Care – Topp Mopp Activity @ Modern Trade Outlets – TN
Kellogg Back To School
All SKU’s when purchased would have points allocated to them
Children could collect these points and redeem them for school necessities like pencil box, pens, water bottle, school bags etc
This activation was done during the launch of the product in Nilgiris Chain of outlets in the south
Wipro
Baby Soft Diapers – Modern Trade
Outlets Activation
Henko
Neem Saplings on World Environment Day In Modern trade
Godrej
Ambipur – Instore Activation @ Modern Trade Outlets
Amaron
Galla is the product
Inshop Promotion sampling cum sales
Garnier
Skin Test @ Modern Trade Outlets And Corporate's across the country
TATA Photon+
Demo activity @ Nilgiris supermarket.
Old Spice Activity
Inshop Activity @ Modern Trade Outlets
Complan Wet Sampling
At Cochin Instore Wet
Sampling Activation
Dabur
For Sanjeevani Wet Sampling
Launch of Modern Trade Outlets –Spencer’s
All Spencer’s outlets in South are launched by WBAIPL
Diageo Vat 69 legendary
activity done at various restaurants And Pubs in Pune,Mumbai,Bangalore,Hyderabad,Kolkata
Tuborg Promotion Of
Sunburn music festival And Tuborg at Restaurants and Pubs in Mumbai Pune, Goa and Bangalore.
Garnier
Skin Scan Activity At Corporate's in
Bangalore
Himalaya
We had a Corporate contact program for the Call Centre's
It was called Stress Busters The natural herbal range products of
Himalaya were actually developed to be stress busters
So we had a renowned person speaking on stress and later they could check out the products and collect samples
Eureka Forbes
Road show Activation @ Chennai & ROTN
Colgate
Road Show for Colgate Paste
Across Kerala, Karnataka, Tamil Nadu
Conducting Free Dental Check Ups
Britannia
Funtush Activation 6 Cities Canter Activity to
identify the naughtiest kid in the zone in the city
10 Naughtiest kids would go on air every Sunday
Activity supported with school activation and neutral venue
Lakme Lakme – Watch
your lips canter activation
At colleges , we use to conduct an activity where there would be a Lakme Expert who would give tips On Skin Care
At beauty parlors we would do something similar
Kellogg's
A Canter Activation for Kellogg’s
Across Chennai Covering Schools
and Apartment
Maggi
Road Show for one month @ Mumbai
Maggi Atta Noodles were launched
Wet Sampling on the Canter
MC targeted Kids for activities on Canter
Sample sold at nominal price
Unibic THREE Maruti vans branded
and deployed through pre-determined route plans. Covering high congregation points which included’ Parks and Supermarkets primarily. Resources engaged with audiences, dispensed product information and offered free trials of the product lines
Unibic DOCTOR CONTACT PROGRAM-One trained male resource used to cover doctor premises and engage with the community.The doctors were briefed; samples offered for delayed trials
Kellogg's
School Nutrition Program conducted in 50 schools in 6 cities for 8 years
Std 2 to Std 5 targeted Children shown AV on Nutrition and
then a food group puzzle would be played by the Nutritionist
Huge timetables for the classroom , similar food group puzzle cum timetable for the kids and labels along with dry sample packs would be given to everyone
Frito lays
School Contact Program for Cheetos and Lays
PAN India
Berger Paints
School Contact Program
Kellogg's Family Mela Done at Chennai , Bangalore and Hyderabad Pre Event and Event at a Neutral venue Pre Event included school activities for painting and craft
contest announcements, canter activations , leaflet distribution , banners in locations, meet for principals of schools etc announcing the Mela
The Mela was at a neutral venue having painting contest , craft competition entries, inter school quiz contest , cooking contest for mothers ,games stalls for kids , food stalls and sales counters and also the brand mascots playing games with kids and photo op with kids
An average of 5000 families were there in each of these Mela's that were organised
Garnier We had chosen in 5 malls in Mumbai and tied
up with FM Radio stations There would be a Ms Clear Skin contest for
which we had a college contact and a canter activation as the pre event
5 Slots were announced where for each slot one winner would be chosen , and on Sunday evening between 6 and 8 the contest would go on air on FM . One winner per mall was chosen and we would also have a celebrity there
In the 5th Mall , all the 5 Mall winners were chosen for one city winner Ms Clear Skin
Marico Parachute For Salons and Beauty Parlors – we had a
monthly visit conducted For 3 Month period and installed
branding – aprons , champi kits , parachute branded head rests
After that they were called to an event and there were some gifts and a speaker talking on massaging techniques and someone from the company making a presentation on the product
Some freebies were given away and lunch was organised for them
Coats The activity was for the threads used for the
threading of eyebrows etc We Data-based and also did branding of the seat
covers Later they were called for a workshop on Simple
Tips for Threading The company also spoke about their product
range For the next 3 months we had dedicated
resources following up for sales
Organic
When the shampoo was launched we did an activity to introduce the product to the Parlours
We did free sampling of sachet’s to the parlour for 3 months and got feedback of the same
Later the team started selling to them and handling the sales representatives to get a foothold in the parlors and then moved away
Ideas that can be implemented
Workshops by Specialists sponsored by Brand
Branding Opportunities for consumers give away and also in the beauty parlors
ITC Tobacco Division Dedicated
Merchandising teams on vans
A Merchandiser , Electrician and a Painter who take care of visibility material and also repairs on the glow sign board, general lighting and touch up painting etc
Tata Tea
Karnataka was covered
Once a Month for 3 months
Kannan Devan Merchandising
23000 outlets in Karnataka
LG Brief : LG – GSM Mobiles
division had a challenge on hand to find agency to handle merchandising implementation across the country
Route : Agency arranged for a dedicated team of supervisors and merchandisers in 35 cities . Merchandising for LG and also competition mapping
Scale : 35 Cities and 65 Merchandisers , 25 Supervisors covering 6500 outlets
Tetra Pak Tracking of over 200 SKUs of various brands packed in
Tetrapak and also competition in pets, bottles and sachets
Online website covering 5000 outlets in 12 cities Weekly once visit with color coding for stock outs,
impending stock outs and healthy stock positions Market and Brand Share based on opening stock,
purchases and closing stocks @ outlets Geography wise and Brand wise log ins to clients to
help understand opportunity loss due to stock outs and also their supply analysis
Client Tetrapak used to use click-view analysis to present gaps in supply and brand and market share analysis
This was accompanied by paid space merchandised with Tetrapak branding
Create visibility and branding in the market space and build platforms for communicating the launch of Bacardi
Bacardi
Diageo Signage Deployment
Program Done in Mumbai,Bangalore,Pune,Hyderbad,Kolkata for Johnnie Walker, Smirnoff And Vat69.
Thank You!!!