Winning with Social Media
Our Speaker!
• Internet & Social
Media Marketing
Geek
• Biggest Star Wars
Geek
• Captain Selfie Himself
@cdreed1231
@castabiggernet
2300+ 2100+1600+
( 3 1 7 ) 2 1 8 - 7 9 9 0
2012
2015 4600+ 4200+3100+
Value of a network
4,600
634,900
18,900,000
20122015
Learn more @ www.CaptainSelfie.com
70 LBS down
in 234 days
Goals:
90lbs down by 12/31
Relevant Social Media Statistics for 2015
1. Over 50% of the world’s population is under 30-years-old
2. Social Media has overtaken porn as the #1 activity on the Web
3. Facebook tops Google for weekly traffic in the U.S.
4. 1 in 5 couples meet online; 3 in 5 gay couples meet online; 1 in 5
divorces are blamed on Facebook
5. If Facebook were a country it would be the world’s 3rd largest and 2x
the size of the U.S. population
Top 10 Tips For Special
Olympics Social Media
What you can offer your supporters, not how you can “push
out messages.”
Speak as a person, not as a company.
There are natural storytellers. Find them, and the best
stories you can tell.
Find someone really passionate about talking with your
supporters.
Create ways for your supporters to actively participate in
content creation.
Top 10 Tips For Special
Olympics Social Media
Continued…
Always be listening.
The more responsive you can be the better.
Building relationships is a long-term commitment, not
just a “campaign.”
Learn by doing. It’s really the only way.
Experiment and don’t be afraid of “failure.” If
something doesn’t work, adjust and
keep trying or try something else.
Three Ways to Engage
Listen: Learn about your fans and understand how the
Special Olympics brand is viewed in your community.
Communicate: Pass on information about local
events or breaking news. Plus, information can spread
quickly when you engage influential users.
Participate: Social media provides the opportunity
to converse with followers and can serve as a customer
service tool when responding to questions.
Which Tools To Use?
Special Olympics USA Social
Media Guidelines / Best Practices
● Don’t lead the public to believe your pages are official
social media channels of Special Olympics USA.
● The more we all use and tag the Special Olympics USA
social media channels, the more fresh and diverse content
will be available for Special Olympics USA’s fans.
● TAGGING
Facebook - Like the S.O. USA page first. Start typing in
“specialolympicsusa” and it should auto fill the name.
Twitter - Follow the use @specialolyUSA
Instagram – Like then use @specialolympicsusa
Special Olympics USA Social
Media Guidelines / Best Practices
● Hash tag to use for Special Olympics USA related posts:
#Cheer4USA. Twitter and /or Instagram
● Language Tips: - Refer to our athletes as “Special
Olympics athletes,” not “Special Olympians.” Special
Olympics does not have permission to use the term
“Olympian,” per the International Olympic Committee.
Sample Special Olympics
USA Facebook Posts
Only [number of days/weeks] until
[athlete/team] represents Special
Olympics USA (tag) at the Special
Olympics 2015 World Summer Games in
Los Angeles (tag
www.facebook.com/LA2015)!
Sample Special Olympics
USA Facebook Posts
Good luck to Special Olympics USA (tag)
[athlete/team] at the Special Olympics
2015 World Summer Games (tag
www.facebook.com/LA2015)! We’ll be
cheering for you back home in
[state/city]!
Sample Special Olympics
USA Facebook Posts
Best of luck to all of the Special
Olympics USA (tag) athletes at the
Special Olympics 2015 World Summer
Games (tag www.facebook.com/LA2015)!
Sample Special Olympics
USA Twitter Posts
Only [number of days/weeks] until
[athlete/team] represents @specialolyUSA
at @LosAngeles2015! #Cheer4USA
Good luck to @ specialolyUSA
[athlete/team] at @LosAngeles2015! We’ll
be cheering for you back home in
[state/city]! #Cheer4USA
Respond to Viewers
• Viewers can comment, and like with hearts
• Answer comments and questions
• Ask Questions
• Thank them for liking your broadcast.
More To Consider & Best Practices
• Equipment:
• Right equipment—a rig or a tripod,
• Fully charged battery
• Good WiFi or 4G connection
• App installed
Share Socially & Be Consistent
• Let your social networks know the User Name, Date/Time
• Be consistent with #HastTags & Calls To Action
Shot Setup – You’re The Director!
• Hold your smartphone vertically
• Use the top 3rd of frame
• Flip between the 2 cameras
Understand the Results & Convert!
• Inspect Analytics
• Broadcasts Live for 24 Hours
• Keep trying!
Streaming A Panel Discussion?
• 4 separate people
• 4 separate phones
• FREE
Winning with Social Media
THANK YOU!!