WWW.OUTDOORRETAILER.COM ACTIVATIONS CUSTOM/INTERACTIVE DIGITAL DISPLAY CASES FASHION SHOW FLOOR DECALS INDOOR/OUTDOOR BANNERS INSPIRATION AWARDS MEDIA PREVIEW OUTDOOR DISPLAY AREA PRESS ROOM SHOW DIRECTORY SUPPLIER GUIDE TOTALREACH PACKAGES TRANSPORTATION GUIDE WINDOW CLINGS VEHICLE PLACEMENT TRADESHOW JANUARY 21-24, 2015 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH ALL MOUNTAIN DEMO JANUARY 20, 2015 SOLITUDE MOUNTAIN RESORT, UTAH BEYOND YOUR MARKETING OPPORTUNITIES
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W W W . O U T D O O R R E T A I L E R . C O M
ACTIVATIONS
CUSTOM/INTERACTIVE
DIGITAL
DISPLAY CASES
FASHION SHOW
FLOOR DECALS
INDOOR/OUTDOOR BANNERS
INSPIRATION AWARDS
MEDIA PREVIEW
OUTDOOR DISPLAY AREA
PRESS ROOM
SHOW DIRECTORY
SUPPLIER GUIDE
TOTALREACH PACKAGES
TRANSPORTATION GUIDE
WINDOW CLINGS
VEHICLE PLACEMENT
TRADESHOW JANUARY 21-24, 2015SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH
ALL MOUNTAIN DEMO JANUARY 20, 2015SOLITUDE MOUNTAIN RESORT, UTAH
BEYONDYOURMARKETINGOPPORTUNITIES
2 OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
OPPORTUNITIES for Bold, Innovative Messaging
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
4 OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
THANKS to Our 2014 Winter Market Sponsors
5WWW.OUTDOORRETAILER.COM
SUSTAINABLE IMPRESSIONProviding sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether it’s a tool to carry on their adventures, digital content to share, magazines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.
RESOURCEOR is big (consistently named one of Trade Show News Network’s 25 fastest-growing tradeshows by attendance), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees’ wants and needs is a unique way to create a positive relationship – encompassing everything from floorplans and transportation guides to air conditioned huts at the Demo, concession ware, sample stations and party sponsors, RESOURCE sponsorships connect your brand to the OR audience in a tangible way.
BRAND BUILDINGBAM! High impact brand recognition for all attendees, OR’s BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees.
Over 22,000 people engage at Winter Market, what will you do to be seen?
Examples:• Discover New @ OR• Live From OR• VIP Bags• Hotel Drops• Library Bins• “Official Show” Swag• Lanyards• Key Cards• Project OR• Bottles• Mobile App • Transportation Guide
Examples:• Events • Vehicle Placements• Window Clings (interior/exterior)• South Plaza Activations• Floor Decals• Display Cases• Escalator Clings• Lanyards• All Mountain Demo• Green Steps• Show Directory• Outdoor Display• Media Preview
Examples:• Inspiration Awards • Retailer Lounge• Water Stations• Recycle Bins• Zones• Charging Stations• Happy Hours• “You are Here” Kiosks• Press Room• Outdoor University @ OR• Shuttles• Floorplans• Industry Party
Increase Awareness for Your Brand with Bold, Innovative Messaging ELEVATE
gLive From OR Mobile App Library Bins Coffee Mug
Inspiration Awards New Product Zone Zones “You Are Here” Kiosks
Display Cases All Mountain Demo Meterboards Window Clings
FORBES MEDIAFOX NEWS CHANNELGEARJUNKIE.COMHEALTH/HEALTH.COM, TIME INCMARINE CORPS TIMESMEN’S FITNESS MAGAZINENATIONAL GEOGRAPHICNPROFF-PISTE MAGAZINEOUTSIDE MAGAZINEOvERLAND JOURNALPOWDER MAGAZINERED BULL MEDIA HOUSEROCK AND ICE MAGAZINERUNNER’S WORLDSALT LAKE TRIBUNE
SCRIPPS NETWORKS INTERACTIvESELF MAGAZINESENKEN-SHIMBUNSF CHRONICLESHAPE MAGAZINESTyLE SIGHTSUNSETTETON GRAvITy RESEARCHTHE SKI CHANNELTHE TEXTILE JOURNALTRAIL RUNNER MAGAZINEWIREDWGSNWSA AND WORLD FOOTWEAR MAGS
Winter Market is attended by a growing spectrum of editors and freelance writers representing national outdoor, travel, fashion and lifestyle publications, newspapers, business journals, niche blogs, online review sites, along with local and national television and radio stations.
These stats tell the story of our 2014 Winter Market reach.
MEDIA
588 WORKING
MEDIA
358MEDIA
OUTLETS
PRINT/ONLINE
SELECT WINTER 2014 MEDIA
TV
MEDIA PREVIEW OPPORTUNITY! CONTACT YOUR ACCOUNT EXECUTIVE FOR DETAILSNEW
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See New Products • Build Relationships • See Major Trends • ...All in One Place
OUTDOOR RETAILER STORES REPRESENT $42B IN ANNUAL SALES
BUYERS COME TO OUTDOOR RETAILER TO CONNECT TO THE COMMUNITY
Winter Market Draws a Powerful Buying Audience RETAILERREACH
They Buy Across the Spectrum of Outdoor*Attendees were limited to four choices
Backpacking/Camping/Hiking: 19%
Snow/Wintersports: 15%
Adventure/Travel: 14%
Climbing/Mountaineering: 11%
Cycling/Mountain Biking: 7%
Running/Trail Running: 10%
yoga/Pilates/Mind & Body: 4%
Fishing/Fly Fishing : 4%
Surf/Skate/Lifestyle: 4%
Paddlesports/Watersports: 5%
Health & Fitness: 7%
8 OUTDOOR RETAILER SPONSORSHIP OPPORTUNITIES
AMPLIFY It’s About Reaching Who You Don’t Know
ONSITE• Onsite signage, activations and installations• 22,500 – Industry buyers, decision makers and influencers
DIRECTORY• Distributed exclusively onsite to buyers• Circulation 6,000 • Potential Readership 24,000+• 365-Day Shelf Life
CUSTOM/INTERACTIVECustom, multi-platform, multi-screen packages—Tailor your program for your target audience
BOOTH• Your Booth, Your Universe
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PLATINUM | $30,000+• Company logo will be placed on a co-branded, exterior hanging banner • Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show • Logo included on the sponsorship page of website: www.outdoorretailer.com • Logo on foldout floorplan map and onsite “You are Here” kiosk • Logo recognition on OR sponsor ad within the O.R. Daily “Day 0”• Logo to be placed alongside of Show Directory listing • Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016 • Exhibitor badges to include Platinum sponsorship level• Logo included at bottom of an Attendee eNews• Logo inclusion on co-branded, interior hanging banner for Platinum sponsors• Logo inclusion on “Thank You” spread in the Show Directory • Logo inclusion and company recognition on OR Facebook post for Platinum sponsors• Platinum level 2’ x 3’ floor graphic in front of booth• Logo inclusion on “Thank You” ad on www.outdoorretailer.com
GOLD | $15,000 – $29,999• Company logo will be placed on a co-branded, exterior hanging banner• Company logo will be included in an O.R. Daily OR sponsor ad, for one day of the show• Logo included on the sponsorship page of website: www.outdoorretailer.com• Logo on foldout floorplan map and onsite “You are Here” kiosk• Logo recognition on OR sponsor ad within the O.R. Daily “Day 0” • Logo to be placed alongside of Show Directory listing• Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016• Exhibitor badges to include Gold sponsorship level • Logo inclusion on “Thank You” spread in the Show Directory • Logo included at bottom of an Attendee eNews • Logo inclusion on co-branded, interior hanging banner for Gold sponsors
SILVER | $5,000 – $14,999• Company logo will be placed on a co-branded, exterior hanging banner• Company logo will be included in the O.R. Daily OR sponsor ad, for one day of the show• Logo inclusion on the sponsorship page of website: www.outdoorretailer.com• Logo on foldout floorplan map and onsite “You are Here” kiosk• Logo recognition on OR sponsor ad within the O.R. Daily “Day 0”• Logo to be placed alongside of Show Directory listing• Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2016• Logo inclusion on “Thank You” spread in the Show Directory
*At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensitive.
Let Us Push Your Brand and Events Even Further SPONSORTIERS
OPPORTUNITIES for Bold, Innovative Messaging
Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities
CONTACT YOUR ACCOUNT EXECUTIVE TODAY!
“Outdoor Retailer is a whirlwind. A place where time slips away
as one conversation leads to the next, where meetings start and end with a
high-five or hug, and where everyone you’ve emailed, followed on social media,
talked with on the phone, or never had the good fortune of crossing paths with just so
happens to be under the same roof, in the same air-conditioned room, BUZZING WITH CREATIvE ENERGy.
Looking back on our experience, it’s clear that OR is a sort of PILGRIMAGE. It’s where folks come out of the wood
work with the sole intention of rubbing shoulders with their fellow outdoor community members.”—RANGE
