Date post: | 21-Jan-2017 |
Category: |
Marketing |
Upload: | witmer-group |
View: | 39 times |
Download: | 0 times |
Tips for Successful Email Automation
1. Segment your email list
2. Look at creative ways to build your list
3. Start small and scale up
4. Personalize emails and landing pages
5. Spend time on content with clear CTA’s and engaging topics
6. Visually customize the landing page to match the email content
7. Identify your true campaign objectives – lead nurturing
Roadblocks to Happy Clients
1. Design first, strategy second approach
2. Overly aggressive timelines
3. Lack of understanding of what the tool can do
4. Incomplete implementation of the alerts, tasks and workflows
Situation Prior to SharpSpringImplementation• Messy email list
• Poor process behind the scenes for handling inbound leads
• Lack of focus on the ideal prospect and a lack of content that could drive form submissions
• No single point of tracking and measurement
The Results• A Steady in-bound stream of leads related to a specific service offering
• A drip campaign / communication process that starts upon lead capture
• A process that has been honed over time which can be applied to other service or product offerings
30% Increase in Quality Inbound Leads