Wireking Group
WIREKINGWIREKINGPresentation
Jun-2015
Wireking Group
PART ONE:PART ONE:
Wireking Industrial GroupWireking Industrial GroupBrief IntroductionBrief Introduction
Wireking Group OVERVIEWWireking Group OVERVIEW
Wireking Group
General Information
üüWire King was established in 1988, itWire King was established in 1988, it s a privates a private--owned company.owned company.üü25 years history25 years historyüü4 factories:4 factories:¤Guangdong Wireking Housewares & Hardware Co., Ltd.;¤Foshan Yongjian Housewares & Hardware Co., Ltd.;¤Guangdong Wireking Metal Manufacture Co., Ltd.¤Guangdong Wireking Furniture Technology Co., Ltd.;
üühas our own carton and plastic parts factory.has our own carton and plastic parts factory.üüArea: over 200,000 square metersArea: over 200,000 square metersüüEmployee: over 3,500 employeesEmployee: over 3,500 employeesüüBusiness turnover of 2014: over 150 million USD.Business turnover of 2014: over 150 million USD.
Wireking Group Wireking Group OVERVIEWWireking Group OVERVIEW
Wireking Organization StructureWireking Organization Structure
WireKingIndustrial Group
SalesCenter
FinanceDept.
HR Dept. OperationDept.
Admin.Dept.
WireKingFactory
GardenProductsFactory
WirekingMetal
YongJianFactory
Wireking Group
Our Main Markets:Our Main Markets:
üüUSA: 30%USA: 30%
üüEU : 40%EU : 40%
üüSouth AmericaSouth America
üüAustralia, NewAustralia, NewZealandZealand
üüAll other placesAll other places
Wireking Group OVERVIEWWireking Group OVERVIEW
Wireking Group
WALWAL--MART (ASDA) (8%) IN USA & UKMART (ASDA) (8%) IN USA & UK
LIDL (3.5%) IN GerLIDL (3.5%) IN Germanymany
ALDI (3.7%) IN GerALDI (3.7%) IN Germanymany
TESTRUT (3%) IN GermanyTESTRUT (3%) IN Germany
HOME DEPOT (3%) IN USAHOME DEPOT (3%) IN USA
POLDER (2.5%) IN USAPOLDER (2.5%) IN USA
HOME RETAIL GROUP (3.3%) IN UKHOME RETAIL GROUP (3.3%) IN UK
TESCO ( 1%) IN UKTESCO ( 1%) IN UK
SAINSBURYSAINSBURY S (1.5%) IN UKS (1.5%) IN UK
Main CustomersMain Customers
Wireking Group OVERVIEWWireking Group OVERVIEW
Wireking Group
PART TWO:PART TWO:
Factory BriefFactory BriefIntroductionIntroduction
Wireking Group
Our Spirit:Our Spirit:Our spirit:Our spirit:
SolidaritySolidarityEndeavorEndeavor
PracticalityPracticalityInnovationInnovation
Established in 1988 with an area more than 75,000 square meters. It s the firstfactory of wireking group.
There are 12 standard workshops with advanced machinery, 2 in-house automaticpowder coating line and one PE-coating line.
Successfully passed ISO9001:2000 ,ISO14001 & BSCI audit.With more than 800 sets of wire and metal processing machine. Our current
production capacity is 350 x40ft containers per month.Warehouse capacity 40 containers.
Wireking FactoryWireking Factory
Workshops snapshotWorkshops snapshot
Wireking Housewares & Hardware Co., Ltd
Wireking Group
Wire Items (Kitchen series)Wire Items (Kitchen series)Wireking FactoryWireking Factory
Wireking Group
Wire Items (Bathroom series)Wire Items (Bathroom series)
Wireking Group
Wire Items (Storage series)Wire Items (Storage series)
Wireking Group
Sliding basket:Sliding basket:
Wireking FactoryWireking Factory
Wireking Group
drawbenchdrawbenchwelding machinewelding machine
weldingwelding Automatic bending machineAutomatic bending machine
Wireking FactoryWireking Factory
Wireking Group
WeldingWelding
CuttingCutting
Tooling preparationTooling preparation
Wireking FactoryWireking Factory
Wireking Group
Dipping lineDipping line
Automatic painting lineAutomatic painting line
PunchingPunching
Wireking FactoryWireking Factory
Wireking Group
YongJian Housewares & Hardware Co., Ltd
Yongjian FactoryYongjian Factory
The new factory was established in 2002 with over 75,000 squaremeters.
YongJian factory is one of the biggest ironing board manufactory in Asia.
Factory passed ISO 9001:2008 certificated & BSCI audit, productscomply with GS standards.
Have rich experience in producing OEM products.Current production capacity : 300*40 HQ / Month.Warehouse capacity: 40 containers.
Wireking Group
Ironing Board (GS ironing board)Ironing Board (GS ironing board)
Yongjian FactoryYongjian Factory
Wireking Group
Ironing BoardIroning Board
Meliconi Series Ironing Board: hot-seller in Europe;
Butterfly Style Iron Rest; Every Cover tells s story; Color-match makes them attractive!!
Wireking Group
TV bracketTV bracket
Wireking Group
Loading test houseLoading test house
Face panelFace panel
Wall panelWall panel
Test equipmentTest equipment
Testing weight: 172Testing weight: 172 kgskgs
Wireking Group YongjianYongjian FactoryFactory
Tube weldingTube weldingRaw materialRaw material
Mesh makingMesh making Tube cuttingTube cutting
Wireking Group
3 specially efficientmesh tops makingtechnologies with/without welding
YongjianYongjian FactoryFactory
We totally have 3 workshops to makemesh tops with different frames andtechnologies.
Wireking Group
Welding and Punching
YongjianYongjian FactoryFactory
2 painting2 paintinglineslines
Wireking Group
We have more than 40 sewing machine, cuttingmachine, we can make all kinds of covers for ourown ironing board or in separate packaging.
YongjianYongjian FactoryFactory
Assembly lineAssembly line
Wireking Group
Wireking Metal factory was founded in 2008, is the youngestmember of Wireking Group.
Move to new address early 2012.
Specialized in designing and manufacturing tubular products,such as laundry airer, step ladder.
With 3 automatic painting lines, 2 automatic production linesfor step panel.
BSCI audit and Sedex
Wireking MetalWireking Metal
Guangdong Wireking Metal Manufacture Co., LtdGuangdong Wireking Metal Manufacture Co., Ltd..
Factory OverviewFactory Overview Office buildingOffice building DormitoryDormitory
Wireking Group
LaundryLaundry AirerAirer (UK)(UK)Wireking MetalWireking Metal
Wireking Group
LaundryLaundry AirerAirer (New)(New)Wireking MetalWireking Metal
slimslim airerairer
functionalfunctional airerairerRadiator AirerFolding iron TidyFolding iron Tidy
Easy click adjuster Airer
Wireking Group
Tube weldingTube welding
Warehouse 2Warehouse 2
Warehouse 1Warehouse 1
Wireking MetalWireking Metal
Wireking Group
Tooling & sampleTooling & samplemaking workshopmaking workshop
Wireking MetalWireking Metal
Wireking Group
Loading &Loading &pulling testpulling testequipmentequipment
Automatic production lineAutomatic production linefor step panelfor step panel
Wireking MetalWireking Metal
Automatic painting lineAutomatic painting line
Wireking Group
Production lineProduction line
Wireking MetalWireking Metal
Wireking Group
Our own plastic injection workshopOur own plastic injection workshop
Wireking Group
Assembly line & QC trainingAssembly line & QC trainingWireking MetalWireking Metal
Wireking Group
Brand new factory is now under construction.Brand new factory is now under construction.Manufacture ofManufacture of AluminiumAluminium & metal ladder will be& metal ladder will bemoved to new factory in around Augmoved to new factory in around Aug--2015.2015.Factory location:Factory location: ShundeShunde..
Wireking Group
Ladder photosLadder photos
Wireking Group
Direct business:Direct business: SainsburySainsbury s, Argos,s, Argos,Tesco,Tesco, AsdaAsda, Wilkinson,, Wilkinson, DunelmDunelm
UK market
Wireking Group UK market
Wireking Group
StrengthsStrengths
Strength on costingStrength on costing
Advanced machinery & technologyWe have in-house Wire drawing and tube making, as well as our own printing, plasticcomponent and chrome factories in stead of out sourcing or subcontract, our cost isusually 10% less than our competitors.Lower raw material cost
1. We usually combine all of our factories material purchasing together, and get somediscount from our suppliers because of the huge purchase volume.
2. We have a team in our finance dept. to monitor the trend of raw material price, andmake some stock (1-3 month) when the price is at the low level.
Strong production capacity to meet ClientStrong production capacity to meet Client s requirements requirementThe total capacity for Wireking factories is 200 CTN per month, and its turnover in 2013is 140M. We still have 25% capacity left. With the backup of other brother factory, wehave no labor shortage, the capacity will be much more bigger.
Strength on warehousing and deliveryStrength on warehousing and deliveryIn-house Warehouse with big capacity can provide Client Safety Stock.Prompt delivery always ensure our client can launch their products into market on time.
Wireking Group
Strength on QAStrength on QA
Both Wireking factory and Yongjian factory areISO9000:2000 QMS certified by BSCI;
Over 40 well trained and experienced QC staffsformed an effective quality assurance team in eachfactory;
Self-contained inspecting and testing instrument,such as: salt spray testing machine, coating filmimpacting machine, coating film abrasion machine,coating film thickness tester etc.
Salt Spray Test Machine A corner of Our Testing CenterA corner of Our Testing Center
Wireking Group
Strength on Product design and engineeringStrength on Product design and engineering
ü Over 10 well trained and experienceddesigners in each factory to createhundreds of new products per year.
ü Over 30 well trained and experiencedengineers in each factory to make sure allmachinery is in good condition andmaking all the mould & tools in house.
ü Flexible design according to customerscustomization.
Wireking Group
THANK YOU!THANK YOU!