Chronicle Of The Neville Wadia Institute Of Management Studies And ResearchISSN 2230-9667

Feb., 2012

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General Management

Women Entrepreneurs In India - Present Scenario

Mr. Riyazkhan H. AttarResearch Scholar

C.D. Jain College Of Commerce, Shrirampur

Prof. Shantilal R. Jawale Associate Professor

Dept. Of Commerce And Research CentreC.D Jain College Of Commerce, Shrirampur

Abstract India is brimming with the success stories of women. They stand tall from the rest of the crowd and are applauded for their achievements in their respective field. These women leaders are assertive, persua-sive and willing to take risks. They managed to survive and succeed in this cut throat competition with their hard work, diligence and perseverance. Ability to learn quickly from her abilities, her persuasive-ness, open style of problem solving, willingness to take risks and chances, ability to motivate people, knowing how to win and lose gracefully are the of the Indian women entrepreneurs.In a recent survey it is revealed that the female entrepreneurs from India are generating more wealth than the women in any part of the world. The basic qualities required for entrepreneurs and the basic characters of Indian women, reveal that, much potential is available among the Indian women on their entrepreneurial ability. This potential is to be recognized, brought out and exposed for utilization in productive and service sectors for the development of the nation. Following are the sections/ headers in which the entire research paper relied for…

Introduction1. Objectives and methodologies2. Women – As entrepreneurs 3. Major constraints faced by women entrepreneurs in India4. Successful women entrepreneurs in India.5.

IntroductionWomen are generally perceived as home makers with little to do with economy or commerce. But this picture is changing. In Modern India, more and more women are taking up entrepreneurial activity especially in medium and small scale enterprises. Even as women are receiving education, they face the prospect of unemployment. In this background, self employment is regarded as a cure to generate income. The Planning commission as well as the Indian government recognizes the need for women to be part of the mainstream of economic development. Women entrepreneurship is seen as an effective strategy to solve the problems of rural and urban poverty.Traditionally, women in India have been generally found in low productive sectors such as agriculture

Chronicle Of The Neville Wadia Institute Of Management Studies And Research ISSN 2230-9667

Feb., 2012

54

General Management

and household activities. Human Development Report 2004 ranks India 103 in Gender related Devel-opment Index (GDI). As per 2001 census; women constitute nearly half of India's population. Out of this total, 72% were engaged in agriculture, 21.7% in other non agricultural pursuits with only 6.3% in household industries.The role of women entrepreneurs is especially relevant in the situation of large scale unemployment that the country faces. The modern large scale industry cannot absorb much of labour as it is capital inten-sive. The small scale industry plays an important role absorbing around 80% of the employment. The myth that women cannot engage in productive employment needs to be dispelled. They can be encour-aged to set up small and medium scale industries on their own initiative. Entrepreneurship development for women is an important factor in economic development of India. Rural women can be encouraged to start cottage industries. Rural based micro enterprises have been encouraged by the government by various schemes-such as Integrated Rural Development Program (IRDP), Training of Rural Youth for Self Employment (TRYSEM), and Development of Women and Children in Rural Areas (DWCRA). The aim is to remove poverty through entrepreneurial programs.

Objectives & Methodology The main intension of this research paper is to study the impact of women entrepreneurs in developing Indian economy. So also, to discuss major constraints faced by Indian women entrepreneurs. Further we had discussed about some successful women entrepreneurs in India till December 2010. This research paper is based on secondary data like some working research papers published with re-spect to women entrepreneurs in India & extent literature available on various websites, text books, reference books etc.

Women - As Entrepreneurs Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures. ‘Women Entrepreneur' is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. With the advent of media, women are aware of their own traits, rights and also the work situations. The glass ceilings are shattered and women are found indulged in every line of business from ‘pappad’ to ‘power cables’. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. They are flourishing as designers, interior decorators, exporters, publishers, garment manufacturers and still ex-ploring new avenues of economic participation. In India, although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one. Women in advanced nations are recognized and are more prominent in the business world.

Major constraints faced by Women Entrepreneurs in IndiaLack of confidence – In general, women lack confidence in their strength and competence. The family members and the society are reluctant to stand beside their entrepreneurial growth. To a certain extent, this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship.

Chronicle Of The Neville Wadia Institute Of Management Studies And ResearchISSN 2230-9667

Feb., 2012

55

General Management

Socio-cultural barriers – Women's family and personal obligations are sometimes a great barrier for succeeding in business career. Only few women are able to manage both home and business efficiently, devoting enough time to perform all their responsibilities in priority. Market-oriented risks – Stiff competition in the market and lack of mobility of women make the dependence of women entrepreneurs on middleman indispensable. Many business women find it difficult to capture the market and make their products popular. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet. Motivational factors – Self motivation can be realized through a mind set for a successful business, attitude to take up risk and behavior towards the business society by shouldering the social responsibili-ties. Other factors are family support, Government policies, financial assistance from public and private institutions and also the environment suitable for women to establish business units. Knowledge in Business Administration – Women must be educated and trained constantly to acquire the skills and knowledge in all the functional areas of business management. This can facilitate women to excel in decision making process and develop a good business network.Awareness about the financial assistance – Various institutions in the financial sector extend their maximum support in the form of incentives, loans, schemes etc. Even then every woman entrepreneur may not be aware of all the assistance provided by the institutions. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas.Exposed to the training programs - Training programs and workshops for every type of entrepreneur is available through the social and welfare associations, based on duration, skill and the purpose of the training program. Such programs are really useful to new, rural and young entrepreneurs who want to set up a small and medium scale unit on their own.Identifying the available resources – Women are hesitant to find out the access to cater their needs in the financial and marketing areas. In spite of the mushrooming growth of associations, institutions, and the schemes from the government side, women are not enterprising and dynamic to optimize the resources in the form of reserves, assets mankind or business volunteers. Highly educated, technically sound and professionally qualified women should be encouraged for man-aging their own business, rather than dependent on wage employment outlets. The unexplored talents of young women can be identified, trained and used for various types of industries to increase the pro-ductivity in the industrial sector. A desirable environment is necessary for every woman to inculcate entrepreneurial values and involve greatly in business dealings. Empowering women entrepreneurs is essential for achieving the goals of sustainable development and the bottlenecks hindering their growth must be eradicated to entitle full participation in the business. Apart from training programs, Newsletters, mentoring, trade fairs and exhibitions also can be a source for entrepreneurial development. As a result, the desired outcomes of the business are quickly achieved and more of remunerative business opportunities are found. Henceforth, promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development. Let us try to elimi-nate all forms of gender discrimination and thus allow ‘women' to be an entrepreneur at par with men.

Successful Women Entrepreneurs in India

The educated women do not want to limit their lives in the four walls of the house. They demand equal respect from their partners. However, Indian women have to go a long way to achieve equal rights and position because traditions are deep rooted in Indian society. Despite all the social hurdles, many

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women have become successful in their works. These successful women have made name & wealth for themselves with their hard work, diligence, competence and will power. Following is the list of few top Women Entrepreneurs in India: Profiling some of the top women entrepreneurs India till December 2010 has seen – Indra Nooyi

Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CFO and President of Pepsi-Co. Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years. With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior posi-tions at Motorola and Asea Brown Boveri before joining PepsiCo.

Naina Lal Kidwai

From being Head of Investment Banking at ANZ Grindlays during 1982-1994 to Vice Chairman JM Morgan Stanley, Naina Lal Kidwai is one of the most successful and famous Indian businesswomen of today. The first Indian woman to graduate from the elite Harvard Business School, she is currently Country Head and Group General Manager HSBC Group India. Apart from working at HSBC, Kidwai has also held other eminent positions such as that of Global Advisor, Harvard Business School, non-executive director at Nestle SA and as a member of Governing Board NCAER, Auditor General of India and several other positions. Naina has received the distinguished Padma Shri award for her contribu-tions in the segment of Trade and Industry.

Kiran Mazumdar Shaw

Kiran Mazumdar Shaw is one of the richest women in India studied zoology at Bangalore University and brewery at Ballarat University. She started her career as trainee brewer at Carlton & United Bever-ages in 1974. Four years later she started her own company, Biocon, in her garage with an investment of Rs 10000. Three issues –biotechnology was nascent at the time in India, she was a woman and her or-ganization had almost nil assets – made financial institutions turn down her loan application. However, with hard work and commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.

Indu Jain

This multi-faceted lady used to be the Chairman of The Times Group – the most powerful and the largest media house India has known. Indu Jain is known by many different identities such as that of a spiritualist, humanist, entrepreneur, an aficionado of culture and the arts, an educationalist but her most prominent and eminent role has been that of Chairman Times Group.Priya Paul

Armed with a Bachelor’s degree specializing in Economics from the Wellesley College in US, Priya Paul, entered the family business and is currently Chairperson, Apeejay Park Hotels. The Apeejay Sur-

Chronicle Of The Neville Wadia Institute Of Management Studies And ResearchISSN 2230-9667

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rendra Group has many different subsidiaries such as hotel, tea, retail, shipping, financial services and real estate. Her contributions in the segments of commerce and industry and her efforts have been recog-nized through various citations and awards – Young Entrepreneur of the Year award from the Federation of Hotels and Restaurants Association of India, Businessperson of the Year, Economic Times Awards and the Park Hotel being rated as one amongst the best 101 Hotels Worldwide by ‘Tatler’ magazine in the UK

ConclusionsEconomic growth and development depends upon successfully utilizing one’s workforce, both male 1. and female. Despite its recent economic advances, India’s gender balance for entrepreneurship re-mains among the lowest in the world. Improving this balance is an important step for India’s devel-opment and its achievement of greater economic growth and gender equality. Unlocking female entrepreneurship will promote a broader dynamic economy and economic growth 2. generally. Finally, we need to develop a better understanding of how these gender networks influence aggre-3. gate efficiency. Further research needs to identify how these economic forces vary by the composition of local in-4. dustry. This will be especially helpful for evaluating the performance of industry concentrations in developing economies and guiding appropriate policy actions.

References :Ghosh, Piyali, and Reena Cheruvalath, ―Indian Female Entrepreneurs as Catalysts for Economic Growth and Development, The International 1. Journal of Entrepreneurship and Innovation 8:2 (2007), 139-148.Mammen, Kristin, and Christina Paxson, ―Women's Work and Economic Development, Journal of Economic Perspectives 14:4 (2000), 145-149 2. Minniti, Maria, ―Female Entrepreneurship and Economic Activity, European Journal of Development Research 22 (2010), 294–312.3. Minniti, Maria, ― Gender Issues in Entrepreneurship, Foundations and Trends in Entrepreneurship 5:7-8 (2009), 497-621.4. Amrita R, 2010, Successful Indian Women Entrepreneurs, (Online) available at 5. http://www.chillibreeze.com/articles_various/top-10-women-entrepreneurs-1011.asp, accessed date 20/12/2011.A.Sahay, M.S.Chhikara, - New Vistas of Entrepreneurship: Challenges & Opportunities, December 2007, 17-19. 6.