1

Shaping Malaysian

Employment Market in

Current Digitalized

Landscape

25 OCTOBER 2018

WOMEN’S INCLUSION & PARTICIPATION

2

MALAYSIA: 2017 KEY

STATISTICS

• 32 mil population (48% women)

• GDP at USD314.5 billion

• GDP per capita at USD9,812

• GDP growth rate at 5.9%

• Unemployment rate at 3.42%

3 CURRENT EMPLOYMENT LANDSCAPE

Ranks 104 out of 144 countries for Gender Gap Index – lowest in

ASEAN (WEF, 2017)

53.5% of 9.5 million working-age women participated in labour

force; 17.8% are self employed

Narrowing gender gap at 24.2% is large by international comparison,

slightly better than India

Gender gap narrowed down by 38% over the last 22 years;

with 8% increase since 2010

4

WOMEN IN and OUTSIDE of MALAYSIAN LABOURFORCE

• 40% of women have high-school diploma & above

• 77% of women labour force are of prime ages (25 – 54 yrs old)

• 4.4 million women are outside of labour force, twice more than men

• 58% of them not working due to family responsibilities & perceived

lack of education

5 DIGITAL INCLUSIVITY: Propagating digital adoption amongst the Malaysian public

Digital entrepreneurship

using social media tools

Public using crowdsourcing

model to earn income via

online platforms

Farmers adopting IOT, BDA

in agricultural practices &

application of digital

economy business model

eLadang

Empowering Malaysian

talent as global online

freelancers

Use of community Resources

& Assets to generate

community income

Sharing Economy:

Logistics

Use of community Assets

and Skills in tourism to

generate income

Sharing Economy:

Tourism

..targeted at micro entrepreneurs, micro business & students ..targeted at B40, blue-collared

workers, retirees, housewives etc. ..targeted at new and existing smallholder farmers

..targeted at M40, degree holders, retrenched workers, SL1M etc.

..targeted at owner-operators of vehicles and logistics businesses

..targeted at individuals with tourism products and premise-owners

6

Connecting B40s to Global

Digital Economy

Developing Global

Online Workforce

Digital W o r k Digital Micro Tasks

Digitally Enabled Work

INCOME OPPORTUNITIES CATERED TO CITIZENS WITH

DIFFERENT SKILLS

Examples: Programming/ coding, mobile app, creative

works, content writing, accounting

Examples: Photo moderation, data entry, data extraction,

sentiment analysis, cataloging, dropshipping

Examples: Running errands, delivery service, cleaning &

housekeeping, plumbing, fixing

7

PLATFORM PARTNERS

as of AUGUST 2018 @myeRezeki @erezekimy

CLEANING

SERVICES

PART-TIME CREW

CONTENT REVIEW

RIDE &

TRANSPORTATION

LOGISTICS &

DELIVERY

DROPSHIP

& REFERRAL

SALES &

MARKETER

PERSONAL

HELPER & CAREGIVER

ADS, PROMOTION

& MARKETING

BUSINESS

PROCESS &

CREATIVE WORKS

FOOD DELIVERY &

HOMECHEF SERVICES

DIGITAL &

PROFESSIONAL WORK

HEALTHCARE,

LIFESTYLE &

WELLNESS

SERVICES

TOUR

SERVICES

REPAIR, INSTALL

& MAINTENANCE

SERVICES

EDUCATION

& TRAINING

CONTENT

CREATION

GLOBAL ONLINE

WORKFORCE

PROGRAMME

(GLOW)

Exporting Malaysian Services

Worldwide

9

SHARING ECONOMY / FREELANCE PLATFORMS

DISTRIBUTING JOBS TO FREELANCERS GLOBALLY

Independent Workers / Freelancers

increasingly dominating global workforce

Freelancing is now

the new form of

employment First Class Grads

in UK choose Freelancing

Fortune 500 adopting

on-demand talent approach

US Workforce by 2020

50%

US Citizens are Freelancers

(2016)

1.4T Freelancing

Economy in US (2016)

USD 57.3M 21%

From people follow jobs

to jobs follow people . . .

10

GLOW

Programme

Freelancers

Freelancer

Digital

Agencies

Projects/Jobs

Projects/Jobs from Global Market

Digital Freelance Agency is a group of freelancers who bid,

win and manage projects collectively as a single entity.

Developing a national pool of Global Online

Workforce, with database of individual profiling

and skill segmentations

Managing registration and

database of Malaysian

Online Workforce

Some develop, manage or have access to larger

pool of freelancers as their talents to deliver

projects secured under the Agency

EXPORTING MALAYSIAN SERVICES GLOBALLY

…BRINGING JOBS TO COMMUNITY

HIGHLIGHTS

Women Participation: ~52%

Most popular: content sharing,

survey, image analysis, human data

training

Most popular: F&B part timers,

cleaning services, post natal

care, babysitter

Most popular: content &

linguistic, virtual assistance,

creative & design

Ave. income: USD1 – 5 per task

Ave. income: USD10 – 20 per task

% of earning income: 56%

Total income: ~USD10 mil in 3 years

WIP: Infra, Policy development & improvement, local demand development

12

SUCCESS STORY

“I was desperate to find side income to fund my son’s college

education. Despite society’s stigma of domestic cleaning

jobs, I am now earning a decent income via Maideasy. With

average 2 jobs daily, I am able to make a decent living and

still have time for myself and my son.”

Financing son’s college education MAIHANI JAIS (Single Mother, Kuala Lumpur)

RM2,400 to RM3,200 per month

Provide home cleaning services via Maideasy, and

is now a trainer for newjoiners.

13

“My husband works at a detergent factory, earning RM2,000 a

month. I couldn’t believe that I could help with the family’s

expenses just by doing survey jobs via GigaGigs platform”

Supplementing household income NORESAH MOHD SAHAT (Housewife, Seri Bertam, Melaka)

Average monthly income of RM300

Surveys Job on GigaGigs

SUCCESS STORY

14

“eRezeki is an eye opening experience for me as it never

occurred to me that I could use my computer and mobile

phone to earn extra income from home.”

Determined to improve her family’s livelihood NORAZLIN BINTI EDRIS (Clerk, Ipoh, Perak)

RM300 to RM400 per month

Social media survey, classification job

and content sharing

SUCCESS STORY

15

IJOK

USA &

Singapore

RM65,440

Fresh Grad FT Freelancers

JOHOR BAHRU

USA, Canada

& Australia

RM113,280

GERMANY

USA, Australia &

New Zealand

RM114,900

K.KINABALU

USA &

Canada

RM42,227

AYER TAWAR

USA &

Middle East

RM42,500

DUNGUN

USA &

New Zealand

RM7,442

Housewives Retrenched

AMPANG

USA, Singapore

& Canada

RM47,787

JURU

USA, UAE &

Australia

RM9,480

JITRA

USA, UK &

Korea

RM58,293

PASIR MAS

UK & USA

RM58,293

NILAI

USA

RM87,214

K.TGANU

UK, USA &

INDIA

RM30,317

SKUDAI

USA

RM177,980

BKT. KEPONG

Canada,

Germany &

Australia

RM30,317

Underemployed

KOTA MARUDU

Canada & USA

RM8,292

MACHANG

USA

RM19,440

Aspiring FT Freelancers

Sharing Economy: A New Phenomenon of Full-time Freelancers

MAINSTREAMING DIGITAL ECONOMY : EMPOWERING SMALL TO

MEDIUM BUSINESSES THROUGH DIGITAL ENTERPRENEURSHIP

A STRUCTURED & SYSTEMIC DIGITAL MARKETING UPSKILLING MODEL

Full-time

students taught

136,094

Public IHL/

TVET 16

TVET/IHL Centres

nationwide 441

120,878

Rural SMEs

Trained

Lecturers

trained 1,200

Lecturers certified

Master Trainers 400

CROSS BORDER

COMMERCE

eCOMMERCE

DIGITAL PRESENCE

CONTINUOUS UPSKILLING

VIA CPD

STRUCTURED CURICULUM

INTEGRATION

BLENDED LEARNING

TRAINING DEPLOYMENT

VIA TOT

UK-ACCREDITED

MODULAR CONTENT

Modules cover: Social media marketing, copywriting, photography, digital advertising, digital marketing analytic, e-payment, web store, SEO, Google tools

EXPORT-READY TRANSACTING ONLINE

256,972 TRAINED

eU

SA

HA

WA

N

74,419 REPORTING SALES

RM420.9 mil ADDITIONAL SALES

REPORTED

DIGITAL PRESENCE

CONTINUOUS CAPACITY & CAPABILITY-BUILDING

ç Impacting & Upscaling the Youth, Micro to Medium

Businesses Nationwide

[CATEG

ORY

NAME];

50.2%

[CATEG

ORY

NAME];

49.8%

[CATEGO

RY NAME]

- 40% [CATEGO

RY

NAME]-

60% Students -

[PERCE

NTAGE

]

Small

businesse

s

[PERCE

NTAGE

]

Age 17

to 35 :

[PERCENT

AGE]

Age 36 to

55 :

[PERCENT

AGE]

[CATEGO

RY

NAME] :

[PERCENT

AGE]

Where can we find…

• Wudhuk-friendly perfume?

• The best laundry detergent for delicate hijabs?

• Delicious, healthy, wholesome, homemade cookies?

Food &

Beverage

Health &

Beauty

Fashion &

Lifestyle

eUSAHAWAN has

uncovered many GEMS …

Top 3 product categories:

42.5 RM Million

36.3 RM Million

21.9 RM Million

PERFUME HEAVEN Halal Perfume

NIQA HIJAB

WASH Instant Hijab

Wash And Spray

WARRAQ

THERAPY

OIL Medicinal

therapy oil

SHEEN STEMCELL SERUM Beauty serum

CARLEED VIRAL COOKIES Healthy, wholesome homemade

cookies

FUN NOODLE Vegetarian noodles

MALAYSIA PRODUCTS & SERVICES TO BE PROMOTED TO

THE URBAN MARKETS AND THE WORLD

SALES BEFORE: RM11k

NUR AZURA, 36 Petalling Jaya, Selangor

RM 15,000

SALES BEFORE: RM800

SAKINAHTUL, 33 Kota Kinabalu, Sabah

SALES AFTER

RM 9,000

SALES BEFORE: RM1k

ZAMALUDDIN SALLEH, 50 Baling, Kedah

SALES AFTER

RM 3,000

SALES BEFORE: RM10k

FAIZAH ZAKARIA, 32 Johor Bharu, Johor

SALESAFTER

RM 36,000

SALES BEFORE: RM65k

TENG NGIT YEN, 55 Shah Alam, Selangor

SALES AFTER

RM 99,000

SALES BEFORE: RM30k

MOHD SYAFIQ, 29 Melaka

SALES AFTER

RM 54,000

SALES BEFORE: 12k

EVA TAN KIM YEN, 32 Tawau, Sabah

SALES AFTER

RM 32,000

SALES BEFORE: 3k

WONG WAI YIN, Petaling Jaya, Selangor

SALES AFTER

RM 5,000

SALES BEFORE: RM5k

SHARIFAH NURUL FAHANA, 31 Selangor

SALES AFTER

RM 20,500

SALES BEFORE: 0

TAUFIQ WONG, 37 Bandar Baru Bangi,

Selangor

SALES AFTER

RM 28,000

SALES BEFORE: 42K

Mastura Ahmad, 34 Putrajaya

SALES AFTER

RM 164,875

SALES BEFORE: RM25k

SHAHRIZAL, 42 Ayer Keroh, Melaka

SALES AFTER

RM 300,000

SALES AFTER

Now everyone can generate sales online !

21

THANK YOU

Like and follow us on:

@myerezeki

@erezekimy

https://glowmalaysia.com

22 REFERENCES

1. Khazanah Research Institute’s The State of Households 2018: Different Realities; Part 2: The Malaysian Workforce: A Changing Landscape http://www.krinstitute.org/assets/contentMS/img/template/editor/Part2_KRI_SOH_2018.pdf

2. WEF’ The Future of Jobs Report 2018 http://www3.weforum.org/docs/WEF_Future_of_Jobs_2018.pdf 3. WEF’s The Global Gender Gap report 2017 http://www3.weforum.org/docs/WEF_GGGR_2017.pdf

23

Demand /

Market

Crowdsourcing

Industry

Systems, Database,

Training Modules

Training &

Facilitation Outreach

BUILDING FOUNDATION OF SHARING ECONOMY WITH

Online Training Modules

Work-People Matching Engine

Platform Partner 1

Platform Partner n

... Access &

Training

Infra

Repository of Individual Profiles

People

DEMAND FOR

SERVICES

SUPPLY OF SERVICES

Platform Partner 2 Task/Jobs from Global & Local Markets

Performance Ratings