Design Brief

ProcessConcept Learn.Live.Love.

Won-ang Toy

Won-ang are hand-carved wooden figures representative of Mandarin Ducks, and they are given as presents in Traditional Korean Weddings and kept forever.Because Won-angs love each other forever, the gift of Won-ang dolls suggests to ‘always love each other’ ‘live happily ever after’

Being a good partner

Live life in harmony

Learning about morals

It may come as a single product or a couple and, with a duck shape, it stores small parchments inside.

By the simple act of removing upper part, one can access the hidden treasure inside. Won-ang encourages an approximation during the reading of the stories as well as self expression and immagination when interacting with the stories or playing with the toy itself.

After the child reads all the stories, the Won-ang can be used as chest for any other small treasures, refilled with new parchments that the parents would be able to buy, or just easily disposed as an organic residue due to its eco-friendly materials

Wonang Duckie is a toy for kids to have fun with while learning a lesson. Inspired by the Wonang tradition, it is about concepts such as community, love, and respect others.

Age : 3 -10 year-old Children

4 yrs 8 yrs 10 yrs

Goal : Teach children about morals

WONANG ; THE EDUCATIONAL CHILDREN’S TOY

Target

WONANG ; THE EDUCATIONAL CHILDREN’S TOY

Construction

Color

Stories

Wing

Features

Evaluation

Output

The Blue color follows the same style as the Wonang, with vivid color which is mainly primary colors, preferred by children. Also, it is colored by soy based ink, which results in brighter and more vivid colors, while it’s also eco-friendly.

The wing is made of wood which is eco-friendly. Bright wood color is friendly for children and goes along well with the blue color.The engraved pattern is done by stencil.

The stories would come rolled as small parchments. This is a metaphor for the lesson as a treasure, a valuable piece of knowledge. Also, this way we would add an element of surprise and excitement as the child unrolled the small piece of paper.The papers are rolled up tightly and stored inside the duck until its internal space would be filled.

The product should be communicated as a toy by itself but also as an educational toy, since it brings lessons through the stories.

Teaches valuable morals to children.

Takes a lot of design cues of traditional Wonang.

Has clear purpose.

Vivid color attracts children.

Features aren’t cute enough for a children’s toy

Limited space for scrolls.

Children can become easily bored.

Wing cover can be lost because it’s not attached.

Design