International Mouse of Mystery:

How Does Disney Manage to Succeed Domestically and Internationally?

By: Amanda Joy Wood

Overview of Domestic Disney Parks

● Every day, 250,000 guests make their way to and from Walt Disney World's various theme parks, attractions and hotels via a mass transit system that consists of more than 270 buses, 12 monorail trains and a fleet of boats and water taxis.

● Walt Disney World spans 25,000 acres and 42 square miles. Disney's Animal Kingdom alone occupies 403 acres. Less than 34 percent of this has been developed, although a quarter has been designated as a wilderness preserve.

Overview of Domestic Disney Parks● There are almost 25,000 rooms spread

across the resort's hotels, campsites, cabins and Disney Vacation Club properties. It would take you more than 68 years to stay in every single one of these at a rate of one per night.

Overview of Domestic Disney Parks

● There are more than 300 dining outlets at the resort, with 350 chefs on staff to help keep guests well-fed. Every year, the resort serves up 10 million hamburgers, 1.6 million turkey drumsticks, 6 million hotdogs, 9 million pounds of french french fries and 300,000 pounds of popcorn. These are washed down with 75 million Coca-Colas and 13 million bottles of water.

● There are 2,000 acres of turf at Walt Disney World, requiring 450,000 mowing miles every year to keep in shape. That's the equivalent of 18 trips around the Earth at the equator!

Domestic Disney Tourism

How Does International Tourism Affect Disney

Domestically?• International traffic jumped 7% at both

Walt Disney World and Disneyland, outpacing domestic attendance growth at the two resorts.

• International tourists make up a bigger piece of the pie at Disney World, where they typically comprise between 18% and 22% of total attendance.

How Does International Tourism Affect Disney

Domestically?• Foreign visitors spent an estimated $87.1

billion on U.S. travel and tourism-related goods and services between January and June. That includes spending on hotels, restaurants, entertainment, local transportation and airfares on U.S. airlines.

• International visitor spending in June alone rose 5 percent from a year ago, up to $14.6 billion.

Disney International Park Attendance

What About Domestic Disney Parks is So Appealing to International Travellers?

● Unique Attractions● Name and Brand● Four Parks here vs. one

small park in Paris, Tokyo

● Specialized Resorts● Cruises

A Variety of Characters Allows People of All Nationalities to Feel a Connection with

DisneyWalt Disney’s Net Worth (Market Cap): $103.96 billionWalt Disney’s Annual Sales: $42.84 billion

● In 2003, Disney studio became the first studio to obtain revenue of $3 billion worldwide.

● In 2004, it purchased Pixar Animations, worth $7.4 billion.

● In 2009, Disney acquired Marvel Entertainment for $4.24 billion.

● In 2012, Disney acquired Lucasfilm Ltd., LLC. for $4.05 billion.

Sources• www.themeparktourist.com• http://

www.iaapa.org/resources/by-park-type/amusement-parks-and-attractions/industry-statistics

• https://tourismembassy.com/en/news/tourism-industry/impacts-of-amusement-parks-on-tourism-

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