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Saul Colt – Mr. Evangelist Word of Mouth SuperGenius Conference December 16th, 2009 Clever Presentation Title! How to Create Offline Word of Mouth, worthy of a Super Genius!
Saul Colt – Mr. EvangelistWord of Mouth SuperGenius Conference
December 16th, 2009
Clever Presentation Title!
How to Create Offline Word of Mouth, worthy of a Super Genius!
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My name is……
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My name is……
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My name is……
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Watch me Evangelize!
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A Little about me!
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….also
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…and sometimes
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So why am I here today?
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To explain “How to Create Offline
Word of Mouth…worthy
of a SuperGenius!”
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A simple search for the definition ofWord of Mouth in Wikipedia will tell you
that….
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“Word of Mouth” was the second album by Jaco
Pastorius, released in 1981 while the bassist was a member of of the
band Weather Report
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…and while that is true I prefer to explain it as doing
something so fascinatingly interesting that people have no
other choice but to tell their friends about a cool experience
they had.
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[This is a good place for an apology]
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If real world WOM is about creating experiences.
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…then those experiences better be creative!
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Quick Points on Creativity:
•Creativity does not come from a committee.
•Creativity comes from thinking uniquely and being
fearless.
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Ways to create experiences if you are not on antidepressants!
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•Look for obvious connections (Do research)•Play on Emotions.•Force people to ask questions.•Add Conflict.•Make people feel special.•Be Interesting Yourself.
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Look for connections/Do research!
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•Wikipedia•The Googles•LinkedIn•Blogs•Twitter Search
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Play on Emotions!
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•Surprise and Delights!•Make it as personal as possible.
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Force people to ask Questions!?!
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•What are you up to?•Why are you doing this?•You aren’t trying to sell me water dispensers are you?
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Add Conflict!
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•Kidnapping for fun and profit
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Make People Feel Special!
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•Spend time with your community. Especially if they are female.•Go beyond expectations.•Make Girlfriends!
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Be Interesting Yourself!
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Be Interesting Yourself!
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Be Interesting Yourself!
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So in Closing…
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Three other things to remember…
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Live The 4 E’s
•Execute•Extraordinary•Experiences•Everyday
Live The 4 E’s
•Execute•Extraordinary•Experiences•Everyday
-Mike McDerment, CEO of FreshBooks
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Three other things to remember…
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”The absolute best things about WOM
campaigns are that if they fail it usually means no one knows about them.”
”The absolute best things about WOM
campaigns are that if they fail it usually means no one knows about them.”
-Andy Sernovitz, CEO of Gaspedal
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Three other things to remember…
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If you want to give something away for free…give something away for free.
Never make your customers work
because they aint gonna.
If you want to give something away for free…give something away for free.
Never make your customers work
because they aint gonna.
-Bill Veeck, Baseball Hustler
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….and now finally, if you remember nothing else from this talk I hope it is that….
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Girls find me irresistible!
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Any Questions?Contact me!
@saulcolt
Cell - 416-219-3259
saulcolt
saulcolt
