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WPDFTRWWORDPRESS DESIGN FOR THE REAL WORLD (UX)
CODY // LANDEFELD
Sunday, January 20, 13
CODY LANDEFELDOWNER/DIRECTOR AT CODYL
10+ YEARS BUILDING FOR THE WEB7+ YEARS BUILDING WITH WORDPRESS
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
+ WHAT’S UX FOR?+ DEVICES
+ GOALS OF UX+ EXAMPLES
WHAT’S AHEAD?
Sunday, January 20, 13
WHO IS IT FOR // WHAT IS IT // WHAT DOES IT DO?
WHAT’S USER EXPERIENCE FOR?
Sunday, January 20, 13
IT’S FOR USERS...
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
Websites // Applications // Things You Use & Touch
...OF DEVICES
Sunday, January 20, 13
Things we interact with...daily (mostly on the web).
COMPUTERSTABLETSPHONES
COFFEE MAKERSCASH REGISTERS
WHAT DO YOU THINKUX IS FOR?
Sunday, January 20, 13
How the web is consumed on devices
MOBILE DEVICES
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
Around 7,000 devices access Facebook daily.More than 90% have a mobile web browser.
-Techcrunch
HOW IMPORTANT ARE DEVICES, SPECIFICALLY MOBILE?
Sunday, January 20, 13
The web will continue to be delivered onto all of our daily devices and become more seamlessly integrated into our lives.
NOT JUST MOBILE...
Sunday, January 20, 13
Usability is as important as performance. It must be more usable and it must perform better.
ON EVERY DEVICE.
UX NEEDS TO LOOK GOOD / PERFORM & SCALE
Sunday, January 20, 13
WHAT DO YOU WANT TO ACHIEVE?
GOALS OF UX
Sunday, January 20, 13
WHAT ARE YOU SHOOTING FOR?E-Commerce // Marketing // Interactive
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
How do users use your site? How does that impact how you create your site?
Some sites are primarily used mobile / some desktop.
KNOW THE AUDIENCE
Sunday, January 20, 13
ETSY // Does Desktop and Mobile with complete experience and specific for each audience.
EXAMPLE
Sunday, January 20, 13
ETSY
Sunday, January 20, 13
Consider how people use the site per device and how that should be though through from the concept phase
on through development.
Most often going with a Responsive grid will be the way to go. The few cases this is not true might be in E-
Commerce.
TAKEAWAY
Sunday, January 20, 13
DON’T INTERRUPT THE USERUser, Imma let you finish...
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
Know exactly why you intend to use Responsive grids and layouts. Consider how it impacts the user.
Use analytics for data from the past and use projections to predict the future...
KNOW THE REASON
Sunday, January 20, 13
IT’S NOT ALL ABOUT MONEYIt’s about the experience...
PHOENIX, AZ // CODYL.COM // @CODYL
Sunday, January 20, 13
“You have to have the perspective of an audience that may not know your brand, and there's very often a
complete absence of making people aware of your brand is, and why it's relevant."
-Sean Ketchem (from INC)
ADDRESS THE REAL NEED
Sunday, January 20, 13
YOU WANT TO SEE THE GOODS?EXAMPLES OF GREAT UX
Sunday, January 20, 13
CAMAYAK
Sunday, January 20, 13
BEETLE
Sunday, January 20, 13
DESK
Sunday, January 20, 13
+ WHAT’S UX FOR?+ DEVICES
+ GOALS OF UX+ EXAMPLES
WHAT’S BEHIND?
Sunday, January 20, 13
THANKS...
Sunday, January 20, 13
CODY LANDEFELDOWNER/DIRECTOR AT CODYL
10+ YEARS BUILDING FOR THE WEB7+ YEARS BUILDING WITH WORDPRESS
PHOENIX, AZ // CODYL.COM // @CODYL
SLIDES AVAILABLE AT HTTP://CODYL.COM/BLOG
Sunday, January 20, 13