WordPress Design for the Real World (UX)

WPDFTRWWORDPRESS DESIGN FOR THE REAL WORLD (UX)

CODY // LANDEFELD

Saturday, October 6, 12

CODY LANDEFELDOWNER/DIRECTOR AT CODYL

10+ YEARS BUILDING FOR THE WEB6+ YEARS BUILDING WITH WORDPRESS

PHOENIX, AZ // CODYL.COM // @CODYL


+ WHAT’S UX FOR?+ DEVICES

+ OBJECTIVES & GOALS OF UX+ EXAMPLES

WHAT’S AHEAD?


WHO IS IT FOR // WHAT IS IT // WHAT DOES IT DO?WHAT IS USER EXPERIENCE?


People who interact with things.

IT’S FOR USERS...



Websites // Applications // Things You Use & Touch

...OF DEVICES


Things we interact with...daily.

COMPUTERSTABLETSPHONES

COFFEE MAKERSCASH REGISTERS

WHAT DO YOU THINKWHEN YOU THINK UX?


It all comes down to mobile...

MOBILE



Around 7,000 devices access Facebook daily.More than 90% have a mobile web browser.

-Techcrunch

HOW IMPORTANT?


Mobile Applications are experiencing exponential growth...

-Flurry

NOT JUST THE WEB


Usability is as important as performance. It must be more usable and it must perform better.

UX // MOBILE // MAINSTREAM ADOPTION


WHAT DO YOU WANT TO ACHIEVE?OBJECTIVES & GOALS


WHAT ARE YOU SHOOTING FOR?E-Commerce // Marketing // Interactive



How do users use your site and how does that impact how you create your site?

Some sites are primarily used mobile / some desktop.

KNOW THE AUDIENCE


ETSY // Does Desktop and Mobile with complete experience and specific for each audience.

EXAMPLE


ETSY


Consider how people use the site per device and how that should be though through from the

concept phase on through development.

Most often going with a Responsive grid will be the way to go. The few cases this is not true

might be in E-Commerce.

TAKEAWAY


DON’T INTERRUPT THE USERUser, Imma let you finish but my responsive site is the best of all time!



Know exactly why you intend to use Responsive grids and layouts. Consider how it impacts the

user.

Use analytics for data from the past and use projections to predict the future...

KNOW THE REASON


IT’S NOT ALL ABOUT MONEYIt’s about the experience...



“You have to have the perspective of an audience that may not know your brand, and there's very

often a complete absence of making people aware of your brand is, and why it's relevant."

-Sean Ketchem (from INC)

ADDRESS THE REAL NEED


YOU WANT TO SEE THE GOODS?EXAMPLES OF GREAT UX


CAMAYAK


BEETLE


DESK


CODY LANDEFELDOWNER/DIRECTOR AT CODYL

10+ YEARS BUILDING FOR THE WEB6+ YEARS BUILDING WITH WORDPRESS


SLIDES AVAILABLE AT HTTP://CODYL.COM/BLOG


HTTP://CODYL.COM/BLOG

HTTP://CODYL.COM/BLOG

THANKS...DONE? DONE.


Date post:	01-Nov-2014
Category:	Design
Upload:	cody-landefeld
View:	1,049 times
Download:	0 times