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3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Housekeeping
All phones are muted during the call
There is a chat function where you can askme questions that I will be answering duringthe call.
Everyone will get a copy of the slides.
If you would like a copy of the recording, thecost is $10 for shipping and handling of aDVD with the recording and slides.
Copyright 2009, 2010 PI Mall LLC 2
To order a copy
Just go to
http://www.piclassroom.com/order.html
And choose the video/audio recordingthat you would like.
Each will be burned to a DVD andmailed to you.
Recordings are playable on your PC.
Free Copy of Slides
You can download a free copy of just theslides from:
http://www.piclassroom.com/free.html
Copyright
All material in this presentation is Copyright2009, 2010 by Joseph Seanor and PI MallLLC.
Any reproduction in physical or electronicformat is not allowed without the writtenpermission of Joseph Seanor.
If you wish to use this information in apresentation of your own, or in othermaterials, please contact me at:[email protected]
Copyright 2009, 2010 PI Mall LLC 5
Joe Seanor
I currently hold the following certifications: CISSP—Certified Information Systems Security
Professional NSA IAM—National Security Agency Information
Assessment Methodology CEH—Certified Ethical Hacker CCNA—Cisco Certified Network Associate CCDA—Cisco Certified Design Associate MET—Master Email Tracer Author of 9 books, current book is The Black
Book on Corporate Security, where I wrote thesection on Converged Network Security.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Joe Seanor10 years Central Intelligence Agency, CIC/CNC
Department of Justice Telecom Security Staff
Private Investigator for 14 years
7 years America Online’s Senior Investigator
Learning Tree Instructor on: IDS, Firewalls,Windows Security.
Author of 6 books on computer and crime
11 books current written
CBS radio national correspondent
2 patents pending
CISSP, CEH, CET, NSA IAM
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Surf Anonymously
Do you need to surf Anonymously on theWeb?
If so, this is the tool for you!
Just go to:
http://www.pimall.com/surfanonymously/
The price is $50 a copy
And the list of anonymous servers isupdated EVERY DAY!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What is Wordpress?
Wordpress is a blogging system thatallows you to put down your thoughtsand such in a format that people canread.
Wordpress has become the dominateblogging tool on the internet.
This is due to a number of factors thatmainly comes from the fact that so manypeople have created blogs usingwordpress.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Wordpress vs wordpress.com
What’s the difference?
Wordpress is the blogging software
Wordpress.com is the website thatallows you to create your own hostedwordpress blog for free.
Wordpress.com is create and run by thesame people that created wordpresssoftware.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Wordpress vs wordpress.com
So which one will you use?
Well, it’s going to be installing the blogsoftware on your own domain, then youwould want to use the wordpressblogging software.
If, all you want to do is have a free blog,then you would simply go toWordPress.com
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
How much does it cost?
Well here’s the great news aboutWordPress, it does not cost a singledime!
And that is also for the software to installon your own server or to have a blog ontheir website.
So, why aren’t you using this now?
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Why use it?
So, why use a blogging software?
While the biggest reason why you woulddo this is for more traffic to your website.
The other reason would be to get moreclients.
And yet another reason would be to getmore press coverage for your business.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Why use it?
And best of all for all the additional traffic
All the additional clients
And all the additional press coverage
It does not cost you one dollar!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Hang on Joe
Now hang on a second here Job get theidea about this blog stuff, and theproblem is I don’t want to write about mybusiness.
I can’t give out that information about myclients.
So I have nothing to write about Joe!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Blog material
Don’t worry about having content foryour WordPress blog
I’ll show you a couple of different waysto get content for your WordPress blogthat takes very little effort on your part!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What is a blog?
So, exactly what is a blog?
Well a blog is a more organized way topresent your thoughts, ideas, andinformation to the public.
A lot of times the blog is about a person’sinner feelings and views on subjects
For a business it would be a place todiscuss new services, new ventures, newproducts and general information about thebusiness.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What is a blog?
For example, my own blog that I havethat WordPress.com is called InternetPredator Tracker.
This blog is not only about my software,but it’s also a general blog about myown views and takes on different issuesinvolving the Internet, security, andgeneral information.
So really, a blog is what you make it!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What do you blog about?
So, what should you blog about?
You can blog about anything when itcomes to creating your own blog.
You blog about your business, yourservices, your new services, your newproducts, the latest movies, music youheard on the way to work, pretty muchanything.
It’s all up to you.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What should you blog about?
So now you know what a blog is about
And you know what you can blog about
But what should you blog about?
Well that depends on what you want todo with this blog.
If you’re going to be doing this for yourbusiness you need to be able to have agoal in mind for this blog.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What should you blog about?
If your goal is to simply get the word outabout your business, then blog aboutanything involving your business.
If your goal is to bring more customersand your business, then you need toblog about very specific items.
If your goal is to get ranked higher in thesearch engine’s, then you need a veryspecific plan of action.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What should you blog about?
Now if you’re blogging to increase yourbusiness or rankings in the searchengines, the mirror very specific thingsyou should do.
This involves something called searchengine optimization.
And yes it’s not just for a webpage, youalso need to do this for blogs.
Why?
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
What should you blog about?
If you want more business, then youneed to make sure that your blog iscarefully built.
What you need to do is make sure thatyou have researched your Keywords!
If you are not sure what keywords are,let me give you a quick overview.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Keywords
Keywords are the way search engineswork.
Keywords are: PI, Private Investigator,GPS, etc
FORGET GETTING THE TOPRANKINGS FOR THOSE!!
Besides those are worthless keywords,people using those are browsing. Youwant BUYERS.
3/9/2010Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Keywords/Tags
So, as I have said before, think likesomeone searching for your business
What would they type in to find yourexact business?
Not PI, or Private Investigator, thinkmore words
These are your keywords or Tags
3/9/2010Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Long Tail Keywords
Long tail keywords is where everythingis at now, and what you need.
Consider the following list:
PI
Private Investigator
Private Investigator in GA
Divorce & Private Investigator in GA
Which do you think is someone lookingto hire right now?
3/9/2010Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Keyword Research
Here is a GREAT FREE resource forkeywords
https://adwords.google.com/select/KeywordToolExternal
Lets see what we can find!
Designing your blog
Now that you have your keywords, younow can start to put together your blog.
You need to first create a gmail accountbased on your Primary Long Tailkeyword.
For example: private investigator newyork
Your blog title (meaning the overall title,not just the postings) should have thatsame long tail keyword
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Designing your blog
And since you have those keywordsalready put together, keep them on anotepad on your PC.
This way, you can access them quickly.
Don’t worry, you will need them again!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Where to setup a blog?
Well, that would depend on what yourgoal of the blog is.
I would say first, set it up onwordpress.com or pimallblog.com
Then you can create another blog onyour own website, that is slightlydifferent then the other one.
So, at least have one blog onwordpress.com or pimallblog.com
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
PI Mall Blog
PI Mall blog is a free service that I havesetup for everyone to use in order tocreate their own blogs.
This uses the wordpress software andwith the links to the PI Mall, it gives it agood high rating already for you.
It will give you all the same abilities asthe wordpress.com site.
And it is FREE!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Wordpress.com
Here is the original worpdress blog site.
It’s pretty easy to use, all you need is anemail address and you can start creatingyour own blog within minutes!
And it is already listed as one of thesites that is searched on a continuingbasis by Google, Yahoo and Bing.
And this is a FREE site!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Your own blog software
Now, if you want to run your own blog,on your own server, then your bestchoice is using the Wordpress software.
You can download the software for freefrom www.wordpress.org
NOTE: That is NOT wordpress.com!!
Also, most hosted websites have anoption to install the wordpress software.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Your own blog software
If you do install your own copy ofwordpress blog software on your hostedsite, follow these guidelines
Name the directory for the blog:
Blog
Private investigator blog
New York private investigator blog
Again, building on your primarykeywords here.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Signing up for Wordpress
Signing up for a Wordpress blog is veryeasy.
You need just a few things:
An email address (NOT your main companyemail!)
A blog title (KEYWORDS FOLKS!)
Something to blog about!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Signing up for PI Mall Blog
Signing up for a PI Mall blog is veryeasy.
You need just a few things:
An email address (NOT your main companyemail!)
A blog title (KEYWORDS FOLKS!)
Something to blog about!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Signing up for a blog
We are going to cover the signing up fora blog now.
Since PI Mall blog is built on theWordpress blog software, I will just showyou how to do this from aWordpress.com site.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Signing up for a blog
Now that you have everything together:
Keywords
Title of blog
Just head on over to:www.wordpress.com
NOTE: Do NOT go towww.wordpress.org!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Sign-up
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Sign-up
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Sign-up
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Now its time to configure the blog
Once you have signed up, you can goand see your blog by going to the blogaddress you created.
However, that will just show you the blogitself, if you want to do anything, youneed to go to the admin panel.
That is located at:
Yourblogname.wordpress.com/wp-admin/
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Admin Panel
The admin panel is where everything willhappen.
Here you can make changes to your site
Post to the site
Upload a video
See stats
See comments
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Admin Panel
The admin panel has the Dashboard on itthat has a number of options to look at.
Blog stats
Blog surfer
My comments
Readomattic
Tag Surfer
My blogs
Subscriptions
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Dashboard
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Dashboard
Okay, lets take a look at it in action.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Upgrades
With the Upgrades option, you can getsome additional things for your blog, butat a cost!
Add a domain: $5
VideoPress: $60
Custom CSS: $15
Space upgrades: $20, $50, $90
No-Ads: $30
Unlimited Private users: $30
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Upgrades
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Posts
Under this section you can find out allthe information about the posts on yourblog.
You have author information, categories,tags, stats and date
Plus you can control the actions of theposts, approve, delete, etc.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Posts
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Media
If you purchased the additional mediaspace, you can upload a lot of videos toyour blog.
Basic accounts only have 3GB ofstorage.
You can upload MP3, MP4a, WAV, OGGfiles.
But if you just link to your YouTubeaccount, no need to upload or store thevideos!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Media
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Links
Here you can put in all sorts of links foryour blog.
Of course, you better link back to eachPAGE in your website.
BUT make sure that the pages have adifferent title, description and “theme”
Also, link to all of your other web2.0websites, your Squidoo lens and such
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Links
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Pages
These are the pages that you can createthat talk about your blog
Or the pages can provide informationabout your service
These are static pages
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Pages
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Comments
This is where visitors can leavecomments on your blog
It is up to you if you want people to dothis or not.
But, you do get the ability to approve, ordeny these comments.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Ratings
This is where you can rate the differentpages on your blog
I really don’t use this that much at all.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Polls
Here you can create a Poll for yourvisitors.
I would use this for split testing a newidea, a new service, something like that
Its also a great way to see what yourvisitors are thinking or doing.
By creating a poll, you can better targetyour visitors with products orinformation.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Appearance
Here is where you can customize yourblog to look better to your visitors.
Now, appearance does not have a lot todo with SEO, but….
The “design” of your site can help!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Themes
Here you can change the look of yourblog by choosing a different look for yourwebsite.
There is no big SEO, Search EngineOptimization, secret with the theme
Just choose the theme that you find themost appealing
And there is no problem changing itevery so often.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Widgets
These give you a number of things thatyou can add in to your blog to make it abetter place to visit.
There are many different widgets thatyou can look at and choose from aswell.
I would always look at other Socialnetworking options for this, twitter, flickr,delicious, etc.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Widgets
How do you use them?
EASY!
Just find the widget that you want, andclick on it, and then drag it over to theSidebar
Now you have a new widget toconfigure!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Extras
Minor things to add to your blog
Keep the two defaults, that’s about it.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Custom Header
If you have a customer header graphic,then you can upload it here.
Should you?
YES!!!
The size should be 700 x 200 pixels
But, make sure that a graphic artistcreates it.
Have your logo, blog title, in the graphic.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
TypeKit Fonts
Nope, don’t use it.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Edit CSS
If you know CSS, you can make somechanges here.
But if you want real power with CSS,you must buy that option.
If you are selling a PRODUCT, youwould want to do this.
If the blog is about you or your PIbusiness, it is not worth the money.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Users
Here you can create users on your blogthat can add content to your blog
These could be, and should be youremployee’s
Either real, or fake.
And you can even add others if youhave more of a community based blog.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Users
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Tools
These are special tools that allow you todo a few nice things with the site
Speed up wordpress
Press This, grab information from theweb to post to your blog
Post with IE8, again another way to postinformation from the web to your blog
Post by email
Webmaster tools, for tracking
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Settings
This is where you can go in and modifyall the different settings on your blog.
Title
Tagline
Email address
Date format
Time format
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Making your first post
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Making your first post
To make your first post, just go to yourDashboard and click on the Quick Press
Just give your post a Title
And enter your content!
Next, you MUST enter your keywordsfor this post.
Remember the list I told you to keep onyour desktop? Use that list.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Making your first post
In the world of Wordpress, yourkeywords are now known as Tags
Keywords should not only be in your“tags”, but also in your POST
Now, all you have to do is click Publish!
That’s it!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
One blog, two blogs, three
Should you have more then one blog?
YES, YES, YES!
Have one on your main business
Have one on yourself
Have one for each of your employees!
But make sure, that each blog has linksto the other blogs
And links to your site!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Blogging Schedule
Blog at least once a day
Blog about a main keyword at leasttwice a week
Blog about your service once a week.
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Automate Baby!!!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Getting blogging material
How can you get blogging material?
Do you really need to think of it everyday?
NOPE!
Here are some great ways to getmaterial for your blog!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Log into your Gmail account and open anew tab on your browser.
Then go to: www.google.com/alerts
Here you will setup a series of alerts onkeywords that you are interested in.
Suggestions: Private investigator
Facebook security
Facebook investigations
etc
Google Alerts
Copyright 2010 PI Mall LLC and Joseph Seanor3/9/2010
Google Alerts
Copyright 2010 PI Mall LLC and Joseph Seanor3/9/2010
Google Alerts
Copyright 2010 PI Mall LLC and Joseph Seanor3/9/2010
Yahoo Pipes
What a great way to get FREE content inan automated fashion,
You don’t have to do the work!!!
Just go to pipes.yahoo.com and you canopen up a FREE account
If you want to find a pipe to use, just usethe Search Pipes in the upper right handcorner and you are ready!
If you need more, download my FREEclass on Yahoo Pipes!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Wrap up
A blog is a MUST for your business
There is no way to run a business on theweb without one
So, go, NOW and create yours!
But, make sure you let me know aboutit!
Add it to your Facebook and Tweetabout it!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Upcoming classes
Upcoming classes!
Tomorrow FREE CLASS:
Website tips and tricks!
You can’t miss this, its FREE!!!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Surf Anonymously
Do you need to surf Anonymously on theWeb?
If so, this is the tool for you!
Just go to:
http://www.pimall.com/surfanonymously/
The price is $50 a copy
And the list of anonymous servers isupdated EVERY DAY!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Contact
As always you can contact me at:
404-202-1799
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
Thank you!
Don’t forget to go and setup your blogsnow!!
And email me the name of your blogplease!
3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor