PORTFOLIO

Several Logo Proposals for a

Community of Practice that The World

Bank is introducing to promote the

knowledge and use of internationally

accepted Accounting Standards among

Government agencies in Latin America

that do business with the Bank.

The client wanted a logo that reflects

inclusiveness, interactivity, finding,

sharing, transferring, and archiving

knowledge in the fields of accounting

and auditing, based on the 4 pillars of

the program. Below is the final logo.

Logo Proposals for the 10th Year

Anniversary of The World Bank’s

periodic newsletter called “en breve”,

published by the Latin America and the

Caribbean Region.

E-mail header proposals for the LAC

IT Center of The World Bank Group

E-mail header proposals for the LAC

Learning Unit of The World Bank Group

Logo, publication design and

editing for a World Bank’s technical

assistance guidance report on Chile’s

agricultural vision for 2030.

Design, editing, desktop-

publishing for a World Bank’s

agricultural budget assessment

report commissioned by the

Bolivian Government.

Design, editing, desktop-publishing of

the World Bank’s newsletter for the Latin

America and the Caribbean Region.

Design, editing, desktop-

publishing and proofreading

of the SFLAC’s Trust Fund

Annual Report.

Logo and posters design proposals for

The World Bank’s Innovation Days event,

where teams from around the world present

their most innovative projects to help reduce

poverty in the planet.

Poster to promote an Open House of

the Latin America and the Caribbean

Region’s IT Center at The World Bank.

Poster inviting to training sessions for

a new Document Filing System at The

World Bank.

Poster for The World Bank’s Family

Network to promote an upcoming

career networking event among

spouses of World Bank, IDB and IMF

staff members.

Web site created with

e-publish (proprietary

program) for the Quality

Enhancement Team of the

Development Effectiveness

Unit of The World Bank’s

Latin America and the

Caribbean Region.

Web site created with

e-publish (proprietary

program) for Vice President

Unit of The World Bank’s

Latin America and the

Caribbean Region.

Web site created with

e-publish (proprietary

program) for Operational

Services Unit of The World

Bank’s East Asia and

Pacific Region.

The GPS concept was my

idea as an easy moniker for

everyone to remember one

of the main goals of this

area, as a provider of

support for Operations.

Invitation for training session of the

Middle East and North Africa Region

Financial Management Unit (MNAFM) of

The World Bank, which took place in

Cairo, Egypt.

Graphic Design of

9 Banners for the

KSG (Knowledge

Strategy Group) of

The World Bank,

to present the

mission, activities,

services, members

and contact

information for

each of its GETs

(Global Expert

Teams).

Graphic design, image selection and text editing for banner

and brochure to present a web-based program designed to

enhance procurement transparency in Latin American

projects financed by The World Bank.

36 page Booklet to present an example of

Best Practices in the application of one of

The World Bank’s Safeguards Policies, for

an infrastructure project in Colombia.

Graphic Design of a series of 19 Country Notes that were

presented by The World Bank at the International Conference

on Climate Change in Copenhagen, describing particular efforts

made by each Latin American and Caribbean nation to address

this issue.

Banners and posters for The World Bank’s Innovation Days

Expo. They were placed through out the expo floor, to identify the

different stands and present the participating projects.

Booklet (96 pages) for The World Bank to present the findings of

a study on building strategies for the agricultural sector of Latin

America to better respond to global climate changes.

Different publications I have done desktop-publishing

and proofreading work for The World Bank.

Desktop-publishing for 270 page book on

Performance Budgeting for The World Bank.

Several materials created, edited and/or

proofread for the 2009 World Bank Conference

on Accounting and Accountability for Regional and

Economic Growth in Latin America and the

Caribbean Region (CReCER).

Selected pages of

Brochure for

NEBB’s (National

Environmental

Balancing Bureau)

Annual Conference.

Before (provided by client) and After (final publication) Graphs

Before (provided by client) and After (final publication) Graphs

Selected pages of

Magazine for NEBB

(National Environmental

Balancing Bureau).

Cover and some pages of the 2007-2008 Annual Report I created using InDesign, as

a volunteer working with the Montgomery County Coalition for the Homeless.

Cover and first pages of the 2006-2007 Annual

Report I created using InDesign, as a volunteer

working with the Montgomery County Coalition

for the Homeless.

Assorted pages of the 2006-2007 Annual Report

I created using InDesign, as a volunteer working

with the Montgomery County Coalition for the

Homeless.

New logo, brochures, flyers

and Internet Page created for

Caridad Inc., a non-profit

organization that helps Hispanic

single mothers in need.

This is Editorial

Planeta’s main catalog,

which integrates the

company’s most

important products.

Like in many other

projects for the company,

I participated in this one

from its conception,

design layout and text

writing until its final

approval. I also

supervised production of

the piece and wrote the

training guide for the

sales force to use it.

Planeta is a distributor of Encyclopaedia

Britannica in Latin America.

I designed this booklet because sales

agents needed a piece written in Spanish

to offer this English language collection to

an upscale market. The piece achieved its

purpose of reflecting the luxury, high quality

and long standing reputation of the product

depicted in its 16 pages.

Claves para la vida (Keys for Life) is a collection that was

originally sold by Planeta as 4 separate books.

The purpose of this brochure was to integrate them all

under one concept and sell them always as a set,

increasing both the sales income per customer, and the

agents’ commission in each successful visit to a new client.

Mi amigo especial (My

Special Friend) is a

beautiful Planeta product

for children that was in bad

need of a “facelift”.

When the DVD version

replaced the VHS one,

I proposed a complete

redesign of every element

involved, from the product

itself, to its packaging and

demonstration materials

for the sales force.

Each of Editorial Planeta’s

products needed to have a

quick fact sheet, a very

brief, but yet thorough

description of its contents,

highlighting the most

important features and how

these would satisfy

potential clients needs.

I had to study every

collection to summarize,

design and layout, in just

one page, its main

characteristics.

This is an example for the

Enciclopedia de México

CDROM.

The purpose of this

demonstration sheet

was to show how all of

Planeta’s children’s

products target specific

areas of a child’s

development, thus

helping the sales agents

to present a strong

argument on why the

client should buy several,

if not all, of them.

I did the research, wrote

the copy and created the

design concept for this

piece.

I created this brochure to

give prospective new sales

agents an overall view of

Editorial Planeta, its

products and the role they

play in education, as well as

the professional development

opportunities and potential

earnings the company offers

to people who decide to be

part of the Sales Team.

Using basic knowledge of Dreamweaver and Fireworks, this

e-mail pieces were designed for seasonal campaigns

directed at existing “subscribers” in the company’s

database, whom we denominated “Elite Planeta” members.

I was involved from the selection of the products to offer,

to the design of each piece, the training manuals for

telemarketers and measuring/reporting/analyzing results.

Time Line created with InDesign to showcase the chronology of

events during a multi-front campaign that certain Union undertook

against a Company (our client) trying to get her to agree on its

workers becoming unionized.

The purpose of

TrialGraphix is to

present usually ample

and complex

information in the most

effective and assertive

possible way, for a

judge, mediator or jury

to understand our

clients’ cases.

I have changed the

names of the real

parties involved to

preserve the required

confidentiality.

Animation created with PowerPoint to illustrate how certain

Union would affect a Company (our client) if it didn’t agree to its

workers becoming unionized.

The purpose of TrialGraphix is to present usually ample and complex information in the most effective and assertive

possible way, for a judge, mediator or jury to understand our clients’ cases.

I have changed the names of the real parties involved to preserve the required confidentiality.

Bar Chart created with Illustrator to demonstrate the

extraordinary difference in responsibilities and monetary

compensation between our client – the plaintiff (on the right) and

the CEO of the same real estate management company.

The purpose of

TrialGraphix is to

present usually ample

and complex

information in the most

effective and assertive

possible way, for a

judge, mediator or jury

to understand our

clients’ cases.

I have changed the

names of the real

parties involved to

preserve the required

confidentiality.

Flow Chart created with Illustrator to graphically explain to a jury

the process followed by pharmaceutical companies to develop,

get approval for sale and market any new drug in the U.S.

The purpose of

TrialGraphix is to

present usually ample

and complex

information in the most

effective and assertive

possible way, for a

judge, mediator or jury

to understand our

clients’ cases.

Line Chart created with Illustrator to graphically demonstrate the

projected GDP growth of the world’s top 10 economies until 2050,

highlighting the period in which China is expected to surpass the U.S.

The purpose of

TrialGraphix is to

present usually ample

and complex

information in the most

effective and assertive

possible way, for a

judge, mediator or jury

to understand our

clients’ cases.

Illustration used to represent how the opposing party in certain

trial had only partially presented the required elements to “build” a

credible case to win a ruling in his favor. Thus, the idea of only

one completed bridge but others barely sketched (non-existent)

over big “abysses” of missing information.

The purpose of

TrialGraphix is to

present usually ample

and complex

information in the most

effective and assertive

possible way, for a

judge, mediator or jury

to understand our

clients’ cases.