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Working Draft - Last Modified 1/4/2006 2:33:36 PM Printed 0 WCO-ZXJ269-20080225-02 Spend Where IT...

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W o r k i n g D r a f t - L a s t M o d i f i e d 1 / 4 / 2 0 0 6 2 : 3 3 : 3 6 P M P r i n t e d 1 WCO-ZXJ269-20080225-02 Spend Where IT Matters Technology Executive’s Peer Group CONFIDENTIAL Document February 27, 2008 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Transcript

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Spend Where IT Matters

Technology Executive’s Peer Group

CONFIDENTIAL

Document

February 27, 2008

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

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How CEOs and business leaders often think of IT investments . . .

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8,5408,5758,669

9,98310,325

11,70314,07914,329

16,687

2,1873,2053,915

4,8175,1505,7165,9786,3106,687

7,670

18,24420,14320,144

11,131

IT spending varies widely by industry, but averages 3.6% of revenue

Source: Gartner Consulting Worldwide IT benchmark Service

IT spending per employee by industry/sector, 2005Dollars

5.83.6

3.95.1

2.33.4

1.93.83.8

3.02.9

3.44.3

2.51.8

2.92.3

5.01.9

3.22.6

1.12.8 Education

Metals and natural resourcesTransportation

Hospitality and travelFood and beverage processing

Professional servicesRetail

Consumer productsConstruction and engineering

GovernmentManufacturing

ElectronicsChemicals

MediaInformation technology

Pharmaceuticals and medical productsUtilities

HealthcareEnergy

TelecommunicationsInsurance

Banking and financial servicesDatabase average

IT spending as a percentage of revenue by industry, 2005Percent

Organizations with more than $1 billion revenue

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While most spending goes to “staying in the race,” CIOs routinely seek a broader role

Source: Gartner Worldwide IT Benchmark Report 2006: Volume 1: IT Spending & Staffing Analysis; McKinsey Business Technology practice

2007

12

23

65

100 Meaning IT’s contribution

“Stay in the race” IT is now the cost of doing business in this market, a “commodity” not a differentiator

Reliability, regulatory compliance, cost management

“Win the race” IT helps compete and win by differentiated products, services, or prices; faster rollout or deployment; or better margins

On-time, on-budget project delivery

“Change the rules” IT enables new markets or services, brings significantly lower price points, or transforms the industry value chain

Strategy-setting and counsel across the business

Percent of IT spending

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How to spend where it mattersInventory your spend by business process, not by system

Spot which processes need the most IT enablement

Assign a service level to applications according to process

Map your processes by value and degree of IT enablement

1 2

3 4

5

Step 1: Inventory your spend by business process, not by system

Source: Team analysis

ILLUSTRATIVE

Percent of IT spend

Finance5%

1.0Develop20%

2.0Market and sell10%

3.0Manufacture20%

HR2%

Risk1%

Legal1%

Facilities1%

IT5%

4.0Fulfill and bill30%

5.0Support5%

7.0 8.0 9.0 10.0 11.06.0

Research market4%

Select products3%

Design products5%

Prototype and test4%

Engineer3%

Manage library1%

1.1 1.2 1.3 1.4 1.5 1.6

Develop campaigns3%

Market to customers4%

Respond to inquiries1%

Validate sales2%

2.1 2.2 2.3 2.4

Design for manufacture5%

Source materials4%

Schedule operations4%

Produce2%

Manage inventory3%

Improve quality2%

3.1 3.2 3.3 3.4 3.5 3.6

Process orders5%

Invoice2%

Manage logistics3%

Ship to customer4%

Process returns9%

Collect7%

4.1 4.2 4.3 4.4 4.4 4.5

Operate call center2%

Dispatch field service1%

Manage problems1%

Manage self-service1%

5.1 5.2 5.3 5.4

6

Step 2: Map your processes by value and degree of IT enablement

Source: McKinsey Business Technology practice

Develop

Market and sell

Manufacture

Fulfill and bill

Support

Manage business

• IT supports the least strategic areas just as well as the most strategic

• Spending is higher in many non-strategic areas

• A significant number of strategic capabilities are “broken”

Low (stay)

Strategic value

Bro

ken

Mee

ts n

eeds

Wor

ld-c

lass

IT e

nab

lem

en

t

Current state

Medium (win) High (change)

Low spend

High spend

7

Step 3: Spot which processes need the most improvement in IT enablement

Source: McKinsey Business Technology practice

Develop

Market and sell

Manufacture

Fulfill and bill

Support

Manage business

• IT over delivers on order processing and finance, and can maintain lower spending levels

• Strategic areas of product development need better IT enablement

• Several non-strategic areas, such as logistics and inventory management, are broken and need basic improvements

Low spend

High spend

Low (stay)

Strategic value

Bro

ken

Mee

ts n

ee

dsW

orld

-cla

ss

IT e

na

ble

men

t

Current state

Medium (win) High (change)

Processorders

Managelogistics

Finance

Manageinventory

Research market

Market tocustomers

Manage library

Prototype and test

8

Step 4: Assign a service level to applications according to strategic value and need for enhancement

Source: McKinsey Business Technology practice

Low (stay)

Strategic value

Bro

ken

Mee

ts n

eeds

Wor

ld-c

lass

IT e

nab

lem

en

t

Current state

Medium (win) High (change)

Service levels

Supportclasses

Break-fix2

Enhan-CementHours

Pro-ject

Break-fix resp. timeHours

No sup-port*

Bronze 1 day

Gold 2-4 160

Silver 2-4 4 40

DRAFT

6

Step 1: Inventory your spend by business process, not by system

Source: McKinsey Business Technology Practice

ILLUSTRATIVE

Percent of IT spend

Finance5%

1.0Develop20%

2.0Market and sell10%

3.0Manufacture20%

HR2%

Risk1%

Legal1%

Facilities1%

IT5%

4.0Fulfill and bill30%

5.0Support5%

7.0

8.0

9.0

10.0

11.0

6.0

Research market4%

Select products3%

Design products5%

Prototype and test4%

Engineer3%

Manage library1%

1.1

1.2

1.3

1.4

1.5

1.6

Develop campaigns3%

Market to customers4%

Respond to inquiries1%

Validate sales2%

2.1

2.2

2.3

2.4

Design for manufacture5%

Source materials4%

Schedule operations4%

Produce2%

Manage inventory3%

Improve quality2%

3.1

3.2

3.3

3.4

3.5

3.6

Process orders5%

Invoice2%

Manage logistics3%

Ship to customer4%

Process returns9%

Collect7%

4.1

4.2

4.3

4.4

4.4

4.5

Operate call center2%

Dispatch field service1%

Manage problems1%

Manage self-service1%

5.1

5.2

5.3

5.4

7

Step 2: Map your processes by value and degree of IT enablement

Source: McKinsey Business Technology practice

Develop

Market and sell

Manufacture

Fulfill and bill

Support

Manage business

• IT supports the least strategic areas just as well as the most strategic

• Spending is higher in many non-strategic areas

• A significant number of strategic capabilities are “broken”

Low (stay)

Strategic value

Bro

ken

Mee

ts

nee

dsW

orld

-cl

ass

IT e

nab

lem

ent

Current state

Medium (win)

High (change)

Low spend

High spend

8

Step 3: Spot which processes need the most improvement in IT enablement

Source: McKinsey Business Technology practice

Develop

Market and sell

Manufacture

Fulfill and bill

Support

Manage business

• IT over delivers on order processing and finance, and can maintain lower spending levels

• Strategic areas of product development need better IT enablement

• Several non-strategic areas, such as logistics and inventory management, are broken and need basic improvements

Low spend

High spend

Low (stay)

Strategic value

Bro

ken

Mee

ts

nee

dsW

orld

-cl

ass

IT e

nab

lem

ent

Current state

Medium (win)

High (change)

Processorders

Managelogistics

Finance

Manageinventory

Research

market

Market tocustomers

Manage library

Prototype and test

9

Step 4: Assign a service level to applications according to strategic value and need for enhancement

Source: McKinsey Business Technology practice

Low (stay)

Strategic value

Bro

ken

Mee

ts

nee

dsW

orld

-cl

ass

IT e

nab

lem

ent

Current state

Medium (win)

High (change)

Service levels

Supportclasses

Break-fix2

Enhan-CementHours

Pro-ject

Break-fix resp. timeHours

No sup-port*

Bronze 1 day

Gold

2-4 160

Silver 2-4 4 40

DRAFT

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Questions for the group

• What proportion of your budget goes to “stay,” “win,” and “change”? What do you want it to be?

• Which processes consume the bulk of your budget?

• Which processes are the most strategic?

• Which strategic processes need the most improvement in IT capabilities?

• How do you set application support levels?


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