Working together as one CIPD tostrengthen our local level impact

Branch Officers and Committee Members Induction17 September 2013

Since Peter’s arrival we have been reviewing our organisation in many ways, and have worked to develop our ‘story’...

We have redefined our purpose

We’re clear about our key goals and objectives

• Extending impact and voice – being clear in our research and policy agendas, and open and collaborative to ensure we’re maximising our influence and impact on behalf of the profession, and making better use of the learnings and insights gained

• More flexible standards and means of recognition – including clearer direction for different specialisms, roles and career paths

• New ways of thinking about membership – segmenting our membership offer to recognise the different interests, skills and experience, seniority, and roles that current and potential members have, and better definition of the different professional levels

• Extending our reach and relevance – such as connecting to and supporting small to medium sized enterprises, building better relationships with consultants who support and influence our profession, and extending our capacity and capability to support organisations as well as individuals

• Strengthening branch networks and outreach – building a regional structure in the UK that can help share best practices, support branches, and bring together broader groups to better interact with local and regional communities and partners

• Clarifying and extending our international presence – responding with a clear strategy and framework to the increasing demand for support internationally, the growing of best practices, and HR and learning skills development and recognition.

Policy and public affairs

Branches and Regions

Media outreach

Assessment and Diagnosis

Quals and Awards

Define and Diagnose Build and Develop

Centres and learners

Members and affiliates

Membership services and

support

B2C

Engage and support

HR teams Corporate membership

Member, market

data

Research and Thought

Leadership

Research partners

Gov and Policy

Makers

PRpartners

B2C

Content Mgt and Product Developmnt

Training and learning

CPD incl Conferences and Events

Content and

Products

B2B Sales and Consulting (direct and indirect)

B2C Marketing and Sales

B2B

Enabling functions

Our value chain – end-to-end

Working in collaboration with CIPD’s internal Business Units, to increase our market impact and engagement with key stakeholders (UK)

through B2B and B2C sales and channel strategies

Our new organisation, with branches at the heart of Market Development

Reframing our approach to supporting a local CIPD:

this is not about ‘Regionalisation’

• Our ‘Regional’ message has not always been clear or helpful

• We see this as an extension of reach away from HQ-centric, not the other way round

• ‘Regional’ as a term is:• Often mis-used and mis-represented in our conversations• Suggests a hierarchical, structural objective, whereas putting in additional structures/process is not the purpose in itself• Not landing well in Scotland (a COUNTRY!) and is open to interpretation with all• Suggestive of a ‘one-size-fits-all’ approach – ‘regional’ will not mean the same thing everywhere

Regionalisation

Develop our support and structures to enhanceour impact at a local level

Develop our support and structures to enhanceour impact at a local level

• A more joined up approach that better supports the volunteer contribution at a local level • Smarter ways of working to ensure a quality, consistency and continuity of efforts

• Better use of our resources and investments

• Championing a fully enabled network with appropriate IT and infrastructure support

• Ultimately this is about having a greater impact through and with:

• Members• Centres• Policy• Events• SME’s and businesses

We’re clear that together we can make a bigger difference at local level

Impacting the wider ‘Ecosystem’

3 Emerging Agendas

• Evolution of Branches & Volunteer Network• Efficiency and consolidation of efforts where appropriate• Smarter ways of working through synergies / harmonisation• Regional coordinating where it makes sense

to improve and enhance our impact at local level

• Shape and better support a ‘London Region’

• Establish a new model of CIPD presence in Scotland, leading and supporting branch efforts

ITCORE >

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2

3

CommunicationsFinancial Model Governance

OUR FOCUS TOGETHER THIS YEAR

Branch essentialsBranch essentials

What do you think are the qualities of a good branch chair?

Good branch chair• Clear vision and clarity of purpose• Respected by committee• Is ethical and demonstrates integrity

• Good interpersonal & communication skills• Enables delivery of mutually agreed objectives• Proficient in:

– financial management– performance management

• Committed to transparency and CPD

What do you think are the hallmarks of a good branch committee?

Hallmarks of a good branch committee?

• Good branch leadership • Integrity and

commitment• Team working• Ambassadors

• Clarity of purpose• Open & accessible and

delivers for members• Innovative & creative• And ........

You dot upset my team

What you really should know/do

• what to expect of your branch officers• where to find things on the branch extranet • read E Branch Focus• implement use of Volunteer Agreement• read and understand the branch constitution

Transforming membershipTransforming membership

• HR Profession Map http://www.cipd.co.uk/cipd-hr-profession/hr-profession-map/

• Membership grades and criteria http://www.cipd.co.uk/Membership/membershiplevels

• CPD http://www.cipd.co.uk/cpd

Where can I get help?

Branch development team

Who’s who• Karen McMillan, Director of Market Development UK and Ireland

(PA Sally Osborne) s.osborne@cipd.co.uk t: 020 8612 6303

• Cheryl Myles, Head of Branch Development – c.myles@cipd.co.uk t: 020 8612 6704/07525 101761

• Jenny Rodrigues, Branch Development Executive – j.rodrigues@cipd.co.uk t: 020 8612 6706/07703 276000

• Michelle Watts, Branch Development Executive – m.watts@cipd.co.uk t: 020 8612 6705

• Jayde Browne, Branch Development Co-ordinator – j.browne@cipd.co.uk t:020 8621 6708

Branch development team

• lead institution-wide developments in best branch practice

• involved in Institute wide projects• implement Branch constitution• support branch teams

– guides to ensure compliance with branch constitution, charter & bye-laws, companies and employment law

– develop and support with tools and techniques

Other contacts• Data and labels

• Self serve on the branch extranet branchrequests@cipd.co.uk

• Branch stationery and stands• Self serve on the branch extranet

http://www.amberandgreen.com/cipd/• Membership and CPD

• CPD/Membership & EA Enquiries 020 8612 6208 memdev@cipd.co.uk

• Upgrading – Sarah Hughes • Policy enquiries – Ben Willmott • Centres – Debbie Johns

• Web support • 020 8612 6211 webhelp@cipd.co.uk

Branch initiatives

What else do you need to ‘raise your game’ at branch level?

We really could not manage without you