TOBAI, Sadayosi,

Conservation Director, WWF Japan

(The 3rd GPSS-GLI International Symposium, Jan. 2015)

working with multiple stakeholders

for sustainable society through a

One Planet Perspective

About WWF Japan

• Founded in 1971 – 44 years in Japan

• Supported by:– Over 43,000 individual supporters

– Over 400 corporate supporters

• 70 staff members

• Conserving biodiversity– In globally important ecosystems

– In Japan

Living Planet Report 2014

Source: WWF, ZSL, 2014

Japan in the big picture

state of the planet - Biodiversity

Global Living Planet Index

high-income countries

increase (10 per cent)

low-income countries

dramatic decline (58 per cent)

Living Planet Report 2014

Source: Global Footprint Network, 2014

Japan in the big picture

The state of the planet – Ecological Footprint

Ecological Footprint per country, per

capita, 2010

Japan:

(3rd biggest GPD)

42th biggest E. Footprint per

capita

about 150% of world overage

Living Planet Report 2014

Source: Global Footprint Network, 2014; UNDP, 2013

Japan in the big picture

The state of the planet - Ecological Footprint

Correlating the Ecological Footprint with IHDI (latest data sets)

Japan moving towards sustainable quadrant (2012)

Living Planet Report 2014

Source: WWF, 2012

Japan in the big picture

WWF’s One Planet PerspectiveRoles for Japan:

To reduce ecological footprint;

To wisely and responsibility

consume and produce

Large Japanese ecological

footprints are:

Case: fishery and seafood ecological footprint:

Stakeholders of sustainable fishery and seafood

market transformation work by WWF Japan

GreenDemand

Greenproducti

o0n

shifting into sustainable fishery and seafood market

through credible certifications

MSC: Marine Stewardship Council

ASC: Aquaculture

FIP, AIP

Case: fishery and seafood ecological footprint:

Stakeholders: Retail company

(examples with AEON Corporation)

ASC Salmon Launch

MSC products Sale

Procurement Policy

Sustainable Seafood

Week

AEON RETAIL Co. Ltd.Retail Store: 504Capital: 49 billionEmployee: 84,900

Case: fishery and seafood ecological footprint:

Stakeholders of sustainable fishery and seafood

market transformation work by WWF Japan

GreenDemand

Greenproducti

o0n

Case: fishery and seafood ecological

footprint:

Stakeholders: consumers

Partners: universities

• Stakeholders:– Japanese seafood consumers

• Partners– University researchers for behaviour

economics research

– University student interns for

• Research results– 2010. Revealing Potential Demand

for Eco-labeled Seafood in Japanese Seafood Market (in Japanese).

– 2009 Questionnaire on seafood consumption by households

Living Planet Report 2014

Source: WWF, 2012

Japan in the big picture

WWF’s One Planet PerspectiveRoles for university:

To reduce ecological footprint of

fishery and seafood

Living Planet Report 2014

Source: WWF, 2012

Japan in the big picture

WWF’s One Planet PerspectiveRoles for Japanese

university researchers:

To produce scientific

knowledge that guides

effective wise

consumption and better

production

• PDF versions available at:

• In Japanese

• www.wwf.or.jp

• Summary version

• In English

• http://wwf.panda.org/

• Summary version

• Full version

Where to get a copy of

The Living Planet Report 2014

www.panda.org

Thank you

© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.