TOBAI, Sadayosi,
Conservation Director, WWF Japan
(The 3rd GPSS-GLI International Symposium, Jan. 2015)
working with multiple stakeholders
for sustainable society through a
One Planet Perspective
About WWF Japan
• Founded in 1971 – 44 years in Japan
• Supported by:– Over 43,000 individual supporters
– Over 400 corporate supporters
• 70 staff members
• Conserving biodiversity– In globally important ecosystems
– In Japan
Living Planet Report 2014
Source: WWF, ZSL, 2014
Japan in the big picture
state of the planet - Biodiversity
Global Living Planet Index
high-income countries
increase (10 per cent)
low-income countries
dramatic decline (58 per cent)
Living Planet Report 2014
Source: Global Footprint Network, 2014
Japan in the big picture
The state of the planet – Ecological Footprint
Ecological Footprint per country, per
capita, 2010
Japan:
(3rd biggest GPD)
42th biggest E. Footprint per
capita
about 150% of world overage
Living Planet Report 2014
Source: Global Footprint Network, 2014; UNDP, 2013
Japan in the big picture
The state of the planet - Ecological Footprint
Correlating the Ecological Footprint with IHDI (latest data sets)
Japan moving towards sustainable quadrant (2012)
Living Planet Report 2014
Source: WWF, 2012
Japan in the big picture
WWF’s One Planet PerspectiveRoles for Japan:
To reduce ecological footprint;
To wisely and responsibility
consume and produce
Large Japanese ecological
footprints are:
Case: fishery and seafood ecological footprint:
Stakeholders of sustainable fishery and seafood
market transformation work by WWF Japan
GreenDemand
Greenproducti
o0n
shifting into sustainable fishery and seafood market
through credible certifications
MSC: Marine Stewardship Council
ASC: Aquaculture
FIP, AIP
Case: fishery and seafood ecological footprint:
Stakeholders: Retail company
(examples with AEON Corporation)
ASC Salmon Launch
MSC products Sale
Procurement Policy
Sustainable Seafood
Week
AEON RETAIL Co. Ltd.Retail Store: 504Capital: 49 billionEmployee: 84,900
Case: fishery and seafood ecological footprint:
Stakeholders of sustainable fishery and seafood
market transformation work by WWF Japan
GreenDemand
Greenproducti
o0n
Case: fishery and seafood ecological
footprint:
Stakeholders: consumers
Partners: universities
• Stakeholders:– Japanese seafood consumers
• Partners– University researchers for behaviour
economics research
– University student interns for
• Research results– 2010. Revealing Potential Demand
for Eco-labeled Seafood in Japanese Seafood Market (in Japanese).
– 2009 Questionnaire on seafood consumption by households
Living Planet Report 2014
Source: WWF, 2012
Japan in the big picture
WWF’s One Planet PerspectiveRoles for university:
To reduce ecological footprint of
fishery and seafood
Living Planet Report 2014
Source: WWF, 2012
Japan in the big picture
WWF’s One Planet PerspectiveRoles for Japanese
university researchers:
To produce scientific
knowledge that guides
effective wise
consumption and better
production
• PDF versions available at:
• In Japanese
• www.wwf.or.jp
• Summary version
• In English
• http://wwf.panda.org/
• Summary version
• Full version
Where to get a copy of
The Living Planet Report 2014
www.panda.org
Thank you
© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.