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Voka Bootcamp
7 maart 2014 - Gent
Afbeelding Afbeelding Afbeelding Afbeelding
People can win games,
teams can win championships
Original presentation of buildingbetweenbridges.be
Pitch Workshop
STEVESTEVENS
Triple B
Steve StevensBusiness Coach – Durf OndernemenUniversiteit Gent
TIPAlways introduce yourself
JOSHUA BELL
‘The era of small ideas is over’
elevator pitch
Short summary to define a product, service or organisation and its values
Deliver the summary in the time span of an elevator ride (30 sec – 2 min)
Elevator pitch
Often used by entrepreneurs towards venture capitalists or business angels to receive funding and during networking events
Also used in job interviewing, dating and summarizing professional services.
Elevator pitch - purpose
THE LEGEND
People who know what they are talking about, don’t need a powerpoint.
Steve Jobs
But:
Don’t try to sell too hard Know who you are talking to Just tease
Elevator pitch - purpose
Prepare yourself !! It’s all-in the mind (mind exercises) Soothe your mood with music (feel good
songs) Avoid nervousness-triggering factors (coffee,
…) Relax, stretch, breathe in and out
How to Get Rid of Nervousness
Elevator PitchStel jezelf en jouw idee voorIn minder dan 3 minuten !
Elevator pitch NABC AIDA Informal pitch Pecha kucha …
Pitch Technics
NABC-model
NABC-Model
An important client or market need addressed by a unique approach
with compelling benefits when compared against
the competition or alternatives
STEVE JOBS
Need
Approach
Benefit
TIPCompare
Competition (comparision)
NABC-model
Need: Wat is de nood?
Approach: Hoe aanpakken?
Benefits: USP?
Competition: Is er concurrentie?
I want to develop …. (a defined offering)To help …… (target audience)Solve …..With as secret sauce ….
Or in other words..
AIDA-model
Attention
• ‘The era of small ideas is over’
De UGent ondersteunt ondernemende studenten via het project ‘Durf Ondernemen’ en het bijzonder statuut van ‘student-ondernemer’
Stap in de voetsporen van ondernemers zoals Richard Branson en Marc Zuckerberg, die beiden heel vroeg startten.
“Als student heb je niets te verliezen, buiten je fiets.”
Create your own pitch
Each student writes a pitch proposal
Each student presents his/her proposal to the other students
Each student creates a final proposals (3 min)
Each student will get feedback
TO DO
Dragons' Den
Shark tank
Launch Silicon Valley
Links
People can win games,
teams can win championships
Original presentation of buildingbetweenbridges.be