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1 Science and Media Workshop Roy Meijer March 27 2017
| Date post: | 11-Apr-2017 |
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Science |
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Science and MediaWorkshopRoy Meijer March 27 2017
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Case 1: Erik Offerman
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In the media
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Results New contacts with industry
Invitation to present the results to a large audience of people from the metal industry
Re-establish old contacts at Ministry of Infrastructures and Environment, and Koninklijke Metaalunie
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Case 2: Arjan Mol
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Press release TU Delft: Kosten aanpak corrosie jaarlijks 3-7 miljard te hoog
Results in the mediaWe verven te vaak en te veelBN DeStem, Brabants Dagblad, Gelderlander, Stentor, Zeeuwsche Courant, Twentsche Tubantia: 17 maart 2016
Onnodig verven kost 6 miljardAlgemeen Dagblad: 17 maart 2016
Onnodig veel kosten voor aanpak corrosiebeschermingCobouw: 1 april 2016
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Results Discussing the press release with GroenLinks fractie Tweede Kamer in The Hague:
they provide the entrance contacts towards the Ministries of Economic Affairs and
Education (June 2016)
Ministry of Economic Affairs: TU Delft to provide independent advice on the current
guidelines and regulations
Ministry of Education: TU Delft to make a case together with industrial
representation to support and raise awareness for multi-level education on
Corrosion Engineering, Management and Control
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Why? Who? What? How?
Communication strategy
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Why? Present results Invite public Inform colleagues Debate
Start one Contribute to one
Attract customers Get funds …
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Why? - Erik Offerman
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Why? - Arjan MolTU Delft: Raising public, political and industrial awareness of
societal and economic impact of corrosion `Need for multi-level and in-depth knowledge, and thus
education, on corrosion engineering, management and control across industrial and public stakeholders
Acotec: Difficulty to introduce novel innovative coating systems
due to current regulations and guidelines
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What that looks like
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Scientists - inside your field, outside your field? Students Politicians Business people (Other) non-scientists: children, adults Etc…
Who?
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What? First! I’m interesting, contact me Give me (more) money Buy my stuff We’re open, come on in / visit us Change your opinion Change your behaviour / lifestyle Don’t worry, all is well Start worrying, we’re doomed! Read this / check this out! Don’t try this at home Use sunscreen wisely Hi mom! …
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What counts as news? Now Close to home (or exotic location) Societal impact Human (interest) element Conflict Unique (first, biggest, smallest, highest,...) Wow Sports, health, sex, emotion Visual impact VIPs …
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What?
So What!
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Means
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How? Press release Call / mail / DM journalists directly Blog, Twitter, LinkedIn, Instagram, Facebook, etc. Internet, www.tudelft.nl Delta, Delft Integraal / Outlook Product presentation / launch Opinion piece, letter to the editor Personal visit Fairs, exhibitions, symposia Agenda Television Press conference Advert …
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When the phone rings… Why is the journalist calling? What medium do they represent? What do they want from you (background information, an interview...)? When is the piece going to be published/broadcast? When, where and how do they want to interview you? On the phone or in person? Who else is being interviewed? How can you contact the journalist?
Ask for time to think and prepare, and say you will call back.Journalists are always in a hurry, but insist on your right to preparation time!
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Preparations Formulate your core messages – two or three only Establish the five Ws: who, what, where, when, why The sixth W: wow! Know what you want to say. And what not Come up with appealing examples and/or comparisons Check out the journalist and their medium
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Take control Get to the core message as quickly as possible
Stick to your message, and repeat it if you have to Keep your story easy to understand
Don’t use jargon Don’t give too much information
Be patient Separate facts from opinions Always be honest Don’t be afraid of silences YOU decide what you say!
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And finally Has everything been said and asked? Is any additional material needed? Trust the journalist to do their job properly Offer to correct any factual inaccuracies Radio/tv: it is hardly ever possible to see the final edited version
before broadcast How will you be captioned (name, title)? If you want to see something changed, make a friendly
suggestion You cannot veto broadcast/publication!
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ContactRoy MeijerScience Information Officer / Press Officer015 278 175106 140 15 [email protected]@RoyMeijerhttp://roy-meijer.nl Evenings/Weekends: 015 278 7000
