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Green GrowthSustainability means business
Dr. Mirjam Wrth
Sarasin Asset Management Sustainability
World Tourism Forum Lucerne
Lucerne, 18 April 2013
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Agenda
Sustainable Investment at Bank Sarasin
Sustainability Assessment and Investment Process
Economical and Ecological Impact of Tourism
Sustainability a Cost saving and Success Factor
Companies ahead of the Pack
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Our Bank Facts at a glance
Leading Swiss private bank founded in 1841.
Investment advice and assetmanagement for private andinstitutional clients as our corebusiness.
Active asset management with asustainable investment philosophybased on more than 20 years ofexperience and an integratedapproach based on the analysis offinancial, social and ecological
opportunities and risks.
Represented world wide at morethan 20 locations in Switzerland,Europe, the Middle East and Asia.
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Source: Bank Sarasin, 30/06/2012
Sustainable Investment at Bank Sarasin Significant Resources & Experience
Sustainability research since 1989 Responsible for CHF 12.7 billion / EUR 10.5 billion assets
The team:
71 employees 10 sustainability analysts (Biologist, Biotechnologist, Economist, Engineer,
Environmental manager, Geographer, Physicist,Political scientist)
41 portfolio managers
On average: 16 years of work experience 40 years of age
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Investment Process - Straightforward
Portfolio Construction
Asset allocation, regional / currency/ sector allocation, portfolio beta,style factors, position on the yield
curve, credit ratings, etc.
Sustainability ResearchFramework: Sarasin Sustainability-Matrix
Investment universe: 1,250 out of 3,820 rated companies &an additional 250 out of 386 rated bond issuers
Financial AnalysisQualitativeQuantitativeTechnical
Model Portfolio
Research Universe
based on topic-related small and mid caps and MSCI
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Green tourism opportunities for forward-lookingcompanies
Tourism industry
Steady growth since 1950
Barely affected by occasionalshocks
Generating 9% of global output
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Ecological footprint of Tourism
Greenhouse gas emissions
Tourism accounts for 5% of globalCO2 emissions
70% of CO2 emissions caused bypassenger travel (air and cartransport)
20% of CO2 emissions caused byaccommodation and food inhotels and restaurants
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Carbon footprint
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Sustainability as a cost saving and success factor
Cost savings through sustainability
Incentive to minimize resource consumptionCutting energy and water consumption and recycling wasteReduces costs and environmental impacts
New hotel buildings designed to the latest energy and environmental standardshave cut carbon emissions and water consumption roughly to a fifth and toaround a third respectively of a conventional hotel with corresponding costsavings
Sustainability as a success factor
25% to 50% of tourists claim they want to take sustainability into consideration
in future bookings Hotels and tour operators are prepared to take a pioneering role in sustainability
benefit from higher than average growth and greater customer loyalty
Therefore, sustainable tourism providers are interesting for investors
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Companies ahead of the pack
Kuoni out in front
Environmental and social standards are appliedthroughout the value chain
First tour operator to incorporate the UN GuidingPrinciples on Business and Human Rights into itsmanagement
First "Fair Trade" holiday provider
Certified to the TourCert "CSR Tourism
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Kuoniis a global, and broad-
based travel serviceprovider focusing on thecore businesses ofholidays and destinationmanagement, and activein 60 countries.
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Companies ahead of the pack
Accor measures its ecological footprint and
draws consequences
Ecological audits of Accor hotels have beenlinked to the targets of Agenda 21
As Accor enters a phase of sustainedexpansion of 7.5% new rooms a year,it is reaffirming its approach to responsibledevelopment
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Accoris a French hotel groupoffering everything frombudget and economy (Ibis)
lodgings to luxuriousaccommodations (Sofitel) inexotic places. It is presentin 92 countries, with morethan 3,500 hotels and450,000 rooms.
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Companies ahead of the pack
Whitbread has come up wi th a comprehensive
sustainability strategy
Whitbread has reduced its energy signature andimpact on the environment with
energy-efficient new buildings, and by investing in existing estate with proven
technologies The ecological footprint in 2012 showed that
71% of CO2 emissions come from the supplychain
dialogue with suppliers local food procurement
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Whitbreadis an international hotel,coffee shop and restaurantcompany. Premier Inn is itslargest hotel chain with 630hotels and over 40,000
rooms. Its Costa Coffeechain has around 1,600stores across 25 countriesand is the world's second-largest international coffeeshop chain.
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Publication available in English and German
Further information:
Please contactDr. Mirjam WrthTel.: +41 (0)61 277 73 42
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mailto:[email protected]:[email protected]7/28/2019 World Tourism Forum Lucerne 2013_Green Growth_Sustainability Means Business
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Thank youfor your attention
Dr. Mirjam Wrth
Sarasin Asset Management Sustainability
World Tourism Forum Lucerne
Lucerne, 18 April 2013