medtech-forum.ch

World Medtech Forum LucerneSeptember 25 to 27 2012

CONFERENCE

TRADE FAIR

MEETINGS

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Tuesday September Wednesday September Thursday September 25 26 27

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AsianDay

Work-shops

EuropeanDay

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ExecutiveDay

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Opening Ceremony

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MedtechNight

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edtech Event 2012

MondaySeptember24KKL Luzern KKL LuzernMesse Luzern Messe Luzern KKL LuzernMesse Luzern Messe Luzern KKL LuzernMesse Luzern Messe Luzern

Messe Luzern Messe Luzern Messe Luzern

CONFERENCE TRADE FAIR MEETINGS LOCATION

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For centuries, Switzerland has served as a worldwide platform for exchanging goods, discussing ideas and forging political and economic partnerships, and this continues to this day. In keeping with this tradition the Swiss city of Lucerne hosts the World Medtech Forum Lucerne, the collaborative platform for the global medtech industry. Besides three days of trade fair and meetings, visitors can take an active role by participating in discussions, Q&A sessions, and sharing their views on the medtech industry with speakers and experts during the conference.

The World Medtech Forum Lucerne conference sessions address current issues in eco-nomic trouble-shooting, regulatory changes, technological advances, and the global market. Day one of the conference offers an integrative market view and solution-focused discussion topics for decision makers and key players. Day two offers targetedinsight into changes and developments in the European markets and addresses thequestion of how to manage expanding market complexity. Rounding off the conference,day three focuses on Asian markets, their emerging trends, understanding local Asiancompetition, and opportunities for growing your business in Asia.

The World Medtech Forum Lucerne is the platform for the global medtech industry and its conference provides insights, views, opinions, strategies and networks for making successful business decisions to improve medical technology and the health of patientsworldwide.

We look forward to welcoming you to Switzerland this September!

Welcome!

Dr. Patrick DümmlerManaging DirectorMedtech Switzerland—patrick.duemmler@medtech-switzerland.com—www.medtech-switzerland.com—twitter.com/#!/chmedtech

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DateSeptember 25 to 27

2012

Conference08.30 – 12.00@ KKL Luzern

Workshops13.30 – 17.00

@ Messe Luzern

Price CHF 550.– per day

850.– two days1050.– three days

Conference ticketincludes admission

to trade fair andworkshops.

Registration medtech-forum.ch

How to grasp opportunities in international markets

The road to new medical techno-logies is a long and winding one,paved with research and develop-ment risks. To address the challenge, we have to focus onmarket-driven innovations, newbusiness models and forward-looking fields of knowledge. Howan international medtech playerwhich began as a small drugstoretoday asserts itself successfully in the highly competitive global markets is the topic of the talkby Dr.Meinrad Lugan, Member of the Board of B. Braun.

Regulation and national reimbur-sement schemes make life increasingly hard for European medical technology manufacturers.Dr. Katarzyna Mazur-Hofsäss, President Reconstructive EMEAat Zimmer GmbH, tells us how to deal successfully with these barriers to trade. From the per-spective of a medtech companylocated in the USA, she venturesa look into the future and showsus where the journey is headingand how we are going to getthere.

Asia, a continent with a boomingindustry, has a rapidly growingdemand for medical technologyproducts, but the administrativeentry hurdles are high for anyoneattempting to enter the market.Moreover, there are local compe-titors who keep a close eye on the European and the US markets.David Yin, Managing DirectorEurope at Mindray Medical depicts the European and globalmedtech market from the point of view of an Asia-basedcompany.

September 25

Executive DaySeptember 26

European DaySeptember 27

Asian Day

CO N F E R E N C E

News served on

a silver platter

Join the conference

running in parallel

to the trade fair,

organized by Medtech

Switzerland and aimed

at the manufacturers

of medtech products.

In the mornings,

you will be able to

hear presentations

in English on current

topics, followed by

a moderated panel

discussion.

CON

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Executive DayC

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Tuesday, September Plenary session @ KKL Luzern

25

08.30 08.40

Dr. Patrick DümmlerManaging DirectorMedtech Switzerland

Welcome to the World MedtechForum Lucerne 2012 – Day 1

Dr. Theresa VisariusModerator Medtech Switzerland

Introduction of speakers

Aleksandar Ruzicic Senior PrincipalIMS ConsultingGroup

PowerVoteintroduction andfacilitation –Presented byIMS ConsultingGroup

Dr. Meinrad LuganMember of the ManagingBoard B. BraunMelsungen AG

Challenges ofthe medtechindustry –Lessons learned

PD Dr. Rubino MordasiniPresident of theBoard of DirectorsMedical Cluster

Dr. Arne-C.FaisstCEO and Member of theBoard Mathys AG

How can med-tech provide innovation in atighter health-care spending market? An SMEperspective

Luciano Cattaniformer CEO Eucomed

The changingface of Euro-pean MedTech –From regula-tory hurdles tonew businessmodels

WELCOME GLOBAL CHALLENGES

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510.30 12.00 13.30 and 15.30

WORKSHOP 1

Funding challen-ges for medtechstart-ups

Workshops @ Messe Luzern

Beatus Hofrichter MedTech Leader CH IMS ConsultingGroup +Dr. Patrick Dümmler

Introduction into alternative business models –Insights from the Medtech Industry 2012 Study

NEW BUSINESS MODELS

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WORKSHOP 2

Medtech regulation –Insights andanswers

All workshops run in parallel; each workshop will be repeated once

IntroductionDr. Theresa VisariusAleksandar Ruzicic

ParticipantsLuciano CattaniDr. Arne-C. Faisst Beatus HofrichterDr. Meinrad LuganDavid PeoplesDr.Mari Scheiffele

DiscussionMedtechbusiness models in timesof increasing challenges

PROBLEM SOLVING

17.0011.15

WORKSHOP 3

Global bench-marking ofmedtech com-panies – Whatto do when theold medtechselling modelno longer fits

David PeoplesVice-President, Investment Banking AssociateJ.P. Morgan

Navigatingchanges inmedtech – An investor’sperspective

Panel Workshops

Dr.Mari Scheiffele Global Head ofStrategy Novartis Pharma AG

Navigatingchanges in medtech – Theperspective of a life sciencecompany

w

Presented by: Presented by: Presented by:

ModerationJean-Pierre Vuilleumier

Dr. Patrick GrissExpertsMichael FriedrichTownsend Goddard

ModerationDr. Andrea SebaldExpertsDr. Ulrich Hofer Peter StuderMarkus Wipf

ModerationGötz GereckeExpertsColm FoleyTorben DangerRalph Landolt

European Day Wednesday, September 26Plenary session @ KKL Luzern

08.30 08.35 10.20

Dr. KatarzynaMazur-HofsässPresident Recon-structive EMEA Zimmer GmbH

What is the future of the European med-tech market? –The perspectiveof a US basedmedtech company

Jack LeeCEO Swissray Medical AG

The successfulstrategy of bi-lateral brandingand leveragingsynergies between Switzerland and Asia

Dr. Sašo JezernikBusiness ManagerAltran SA

How to managenew techno-logies

WELCOME EUROPEAN CHALLENGES

COFF

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MANAGING COMPLEXITY

SPEE

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Dr. Patrick DümmlerManaging DirectorMedtech Switzerland

Welcome to theWorld MedtechForum Lucerne2012 – Day 2

Dr. Theresa VisariusModerator Medtech Switzerland

Introduction of speakers

Aleksandar Ruzicic Senior PrincipalIMS ConsultingGroup

PowerVoteintroduction andfacilitation –Presented byIMS ConsultingGroup

Dr. Wolfgang HofmannFresenius Medical CareSenior Vice PresidentPharmaceuticals International

What is the future of theEuropean med-tech market? –The perspectiveof a Europeanmedtech company

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12.00 13.30 and 15.30

WORKSHOP 1

Managing newrealities – Howto adapt med-tech's strategiesto the professio-nalized purcha-sing of hospitals

Workshops @ Messe Luzern

NET

WORKING LUNCH WORKSHOP 2

Tackling pan-European business operations

Shayesteh Fürst-LadaniManaging Directorand Founder SFLRegulatory Affairs& Scientific Com-munication Ltd.

How to preparefor medtech regulatorychanges –Insights intorecent develop-ments at theEuropean Commission

Introduction Dr. Theresa VisariusAleksandar Ruzicic

ParticipantsShayesteh Fürst-Ladani

Beat GrobDr.Hans-HermannJanknecht

Dr. Sašo JezernikJack LeeDr. Katarzyna Mazur-Hofsäss

Dr. Wolfgang Hofmann

DiscussionMedtech busi-ness strategiesin times of increasing complexity

PROBLEM SOLVING

11.20

Tran

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to

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n (10

min

by

bus)

WORKSHOP 3

Business oppor-tunities in Austria, Sweden/Nordics and UKfor medtechcompanies

END OF DAY 2

17.00

Panel Workshops

Dr.Hans-HermannJanknechtHead of Procurement RDR Roche Diagnostics

How to manage the value chain

Beat GrobCEO CentralEurope Bossard AG

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Presented by: Presented by: Presented by:

ModerationDr. Henri Hagenmüller

ExpertsBradley P. GouldMauro MoroneDr. Zun-Gon KimDr. Andreas Vogt

ModerationThomas MeierExpertsToni Elbert Urs GasserBeat U. Steffen

ModerationOliver BertschingerExpertsHerbert PockDavid A. WararAnders Ternander

All workshops run in parallel; each workshop will be repeated once

Asian Day Thursday, September 27Plenary session @ KKL Luzern

08.30 08.35 10.15

Dr. Patrick DümmlerManaging DirectorMedtech Switzerland

Welcome to theWorld MedtechForum Lucerne2012 – Day 3

Erwin LocherDelegate of theBoard of DirectorsCOLTENE Holding AG

How to exportsuccessfully toAsia

Stefano GradiDirector Interna-tional Sales,Diesse Diagnos-tica Senese SpA

How to success-fully create anddeliver a valueproposition inAsia

David YinManaging DirectorEurope Mindray Medical

How to gain theEuropean andglobal medtechmarket – Theperspective ofan Asia-basedmedtechcompany

WELCOME ASIAN OPPORTUN ITI ES

Dr. Theresa VisariusModerator Medtech Switzerland

Introduction of speakers

ASIAN COMPETIT ION

Frank ZiemerPresident and CEOZiemer Group

How to competesuccessfully in Asia – Theperspective of a Europeanmedtech company in Asia

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Dr. Wai ChiongLokeDirector, GlobalHealthcarePractice, KPMG

Asia: Shapingthe next lea-ding healthcare market – Whatdoes it meanfor medtechcompanies?

12.00 13.30 and 15.30

WORKSHOP 1

Marketing anddistribution inAsia – Enteringand growing successfully

Workshops @ Messe Luzern

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G LUNCH WORKSHOP 2

What is medicalcare like in Indian hospitalstoday?

Introduction Dr. Theresa Visarius

ParticipantsStefano GradiErwin LocherDr. Wai ChiongLoke

Marcel ScacchiDavid YinFrank Ziemer

DiscussionMedtech business strategies intimes of risingAsian medtechmarkets

PROBLEM SOLVING

11.15

Tran

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in b

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WORKSHOP 3

Product registration and marketaccess in China EN

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17.00

Panel Workshops

Marcel ScacchiAssociate Director ZühlkeManagement Consultants AG

One way to face the Asiancompetition –“Lean Innova-tion”

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Presented by: Presented by: Presented by:

Moderation Andrew FryeExpertsMichael Hofer

ModerationBarbara LietzExpertsDr. SambupottyVasudevan

ModerationDr. Urs MattesExpertsProf. Dr. Peter A. Abplanalp

Nathan KaiserChristoph JoderDr. Liang Yan

All workshops run in parallel; each workshop will be repeated once

Contact: Messe Luzern AG, Horwerstrasse 87, 6005 Luzern, Switzerland, Tel. +41 (0)41 318 37 00, www.messeluzern.ch, info@messeluzern.ch

Together in our passionOrganizing Partners

Innovation Partners

Supporting Partners

Media Partners

Service Partners

Strategic Partners