new trends, insights and innovations Embracing New Trends and Technology for 2012 IN 2 DIGITAL 2012 SUMMER EDITION Building Digital Capital world web Prepare yourself for the 2012 digital transformation As you may be aware, over the last 12 months there has been a fundamental shift in consumer behaviour in relation to digital technology and the internet. Smart-phones, tablet PC’s and phone Apps have become a powerful force that no business can afford to ignore. Competition online is increasing as businesses realise that online marketing is not an option but a necessity in today’s marketplace. Are you in this situation? Revisiting and revising your digital strategy and creating new solutions to tackle the opposition in the online space are crucial to the success of your business. WorldWeb Management Services believe that our clients and Australian businesses need to be alive to the opportunities and challenges of engaging with consumers and customers in this very different environment. Now is the perfect time to revisit and revise your digital space, profile and strategy. Worldweb have a number of innovations and ideas that will maximise your results and take your company to the next level. While new technology continues to evolve over the coming years, three things are certain: 1. It is only going to get bigger 2. No business can afford to ignore it 3. As technology progresses and customer preferences change, businesses must adapt and keep up. In late 2011, WorldWeb commenced a series of Webinars aimed at assisting businesses understand how technology could assist to enhance their customer’s experience. These recorded versions can be viewed from the comfort of your home or office. 7 Ways to Improve Your Web Presence Recorded November 30th, 2011 Webinar link: http://www.worldwebms.com/webinar Best Practice on Reaching Mobile Consumers Recorded November 9th, 2011 Webinar link: http://www.worldwebms.com/webinar Best Practice on Managing Your Wine Club and Mailing Lists Recorded October 26th, 2011 Webinar link: http://www.worldwebms.com/webinar Webinars Search Engine Optimisation Search engines - To deliver the most relevant search results possible Searchers - To find the most relevant search result Site Owners - To optimise their site and it’s content for the most relevant searcher Want to know when we run free webinars? Register for the next Webinar
Transcript
n e w t r e n d s , i n s i g h t s a n d i n n o v a t i o n s
Embracing New Trends and Technology for 2012
IN 2 DIGITAL
2012SUMMER EDITION
Building Digital Capitalworldweb
Prepare yourself for the 2012 digital transformationAs you may be aware, over the last 12 months there has been a fundamental shift in consumer behaviour in relation to digital technology and the internet.
Smart-phones, tablet PC’s and phoneApps have become a powerful force that no business can a�ord to ignore.
Competition online is increasing asbusinesses realise that online marketing is not an option but a necessity in today’s marketplace.
Are you in this situation?Revisiting and revising your digital strategy and creating new solutions to tackle the opposition in the online space are crucial to the success of your business.
WorldWeb Management Servicesbelieve that our clients and Australian
businesses need to be alive to theopportunities and challenges of engaging with consumers and customers in this very di�erent environment.
Now is the perfect time to revisit andrevise your digital space, pro�le andstrategy. Worldweb have a number ofinnovations and ideas that will maximiseyour results and take your company to the next level.
While new technology continues toevolve over the coming years, three things are certain:
1. It is only going to get bigger2. No business can a�ord to ignore it3. As technology progresses andcustomer preferences change,businesses must adapt and keep up.
In late 2011, WorldWeb commenced a series of Webinars aimed at assisting businesses understand how technology could assist to enhance their customer’s experience.
These recorded versions can be viewed from the comfort of your home or o�ce.
7 Ways to Improve Your Web PresenceRecorded November 30th, 2011Webinar link:http://www.worldwebms.com/webinar
Best Practice on Reaching Mobile ConsumersRecorded November 9th, 2011Webinar link:http://www.worldwebms.com/webinar
Best Practice on Managing Your Wine Club and Mailing ListsRecorded October 26th, 2011Webinar link:http://www.worldwebms.com/webinar
Webinars
Search Engine OptimisationSearch engines - To deliver the most relevant search results possibleSearchers - To �nd the most relevant search resultSite Owners - To optimise their site and it’s content for the most relevant searcher
Want to know when we run free webinars?
Register for the next Webinar
Mobile Ready?Mobile is transforming and connectingour physical and digital worlds. The smartphone is directly and indirectly in�uencing purchasing decisions. Most websites look �ne on a desktop computer or laptop. The same site on a phone can be a frustrating experience. Most websites were not designed to be viewed on mobile devices. Fonts can be too small, images too large with lengthy page loads. Don't risk annoying your customers, losing them to competitors and harming your brand.
Building Digital Capitalworldweb
QR Codes“Quick Response” code is aninternationally standardised mobile phone readable barcode. A smart-phone with a QR code reader can read a QR code and instantly send the user to your mobilewebsite or video. A user can just scan theQR Code and get information about theproduct. For example, retailers can add QR Codes to their fact tags. This is a great way to enhance the customer experience.
Mailing List ManagementToday's customers require moreinteraction. To engage with your customer'syou need an intelligent web presence. Ecommerce allows you to build and growyour knowledge of your customer's buyinghabits. Knowing more about your customerallows you to provide product informationtailored to their preferences, as well ascross-sell based on past behaviour.
RealView DigitalRealView enables you to convert PDFto digital magazines, brochures, newslettersor e-catalogues. The digital viewer isdesigned speci�cally for touch screens andcan be completely branded for yourbusiness. The digital platform combines therichness of print with the interactivity of theweb.
WorldWeb, operating
since1998, is a privately
held South Australian
company specialising in
web site development and
web based software
solutions built on both
open source and
Microsoft (.NET) platforms.
241 Pirie StreetAdelaide SA 5000Phone: 08 8215 0020www.worldwebms.com
