Case Study:

Worley Parsons Baggy Green Hat

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Baggy Green Ashes Invitation

Client Company Name: Worley Parsons

The Product:

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The Client:

Worley Parsons is a leading provider of professional services to the resources & energy sectors and complex process industries. Their services cover the full asset spectrum both in size and lifecycle – from the creation of new assets to services that sustain and enhance operating assets.

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The Brief:

Worley Parsons had booked a table for 10 at the WACA for the Ashes series in December 2013. They asked WPM Group for some creative ideas for an invitation which was “a little different” to send to their “Tier 1” executive clients.

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The Concept, Execution & Delivery:

WPM Group came up with some great ideas and the Baggy Greens were chosen. These were embroidered with the Worley Parsons logo and presented in an eye-catching red box with an invitation set into the lid.

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The Results:

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The Feedback:

Rachel Huber

Marketing Manager, Australia West, Worley Parsons

Tel: +61 (0)8 6263 8860 | Mobile: +61 433 194 437 | GMT +8

Level 7 | QV1 building, 250 St Georges Terrace | Perth WA 6000

WorleyParsons Services Pty Ltd | ABN 61 001 279 812 | www.worleyparsons.com

All the feedback I got was great, with guests who declined either loving it so much they asked if it was ok to keep it or feeling bad for us making the investment without them attending so giving back. Normally people just throw away without too much thought.

It was one of the most valued merchandise give aways I’ve had in my 7 years here.