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Woven Textile Skateboard Griptape

Date post: 10-Mar-2016
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Description:
Information pack for Prospective Licensees
6
Design Description: The World’s 1st Woven Skateboard Griptape Benefits to the Consumer More robust than competitor griptapes (woven substrate creates an almost untearable griptape) More environmentally friendly than competitor griptapes More flexible than competitor griptapes ‘Cooler’ than competitor griptapes (as rated during Global User Trial) New medium for expression of individuality Barefoot griptape option (for surf/skate demographic) Apply to any skateboard: old/new, plastic/wooden, with/without existing griptape, standard decks/cruisers/longboards Can apply barefoot griptape with Licensee’s Branding to other consumer products, e.g. iPhone/iPad case, College notebook folder, Guitar case Opportunities for the Licensee Opportunity to redefine a category / disrupt existing ‘under developed’ skate griptape market. Following examples of Stance & Skullcandy. Opportunity to then own the category by leveraging International PCT Patent Application Unlimited future seasonal variants through woven canvas designs (using textures, colours, weaves, materials, patterns, prints, patches/badges, Pro-Rider/Artist signature designs etc) All functional development complete and verified, including materials. Just requires creative input from apparel/graphic designers for woven hemp canvas designs + packaging Opportunity to market as an Environmentally Friendly product (utilises renewable hemp resource + solvent-free compounds) Concept already has Action Sports Industry credibility through prestigious ISPO BrandNew Finalist 2013 Award, selected by International Jury of Sports Industry Representatives. Previous awardees include Nixon, GoPro, Penny & Skins. Award is transferable to Licensee for packaging/marketing. Received significant positive feedback at ISPO tradeshow from Skate Distributors + Retailers + Surf/Skate Festivals. Received enquiries about potential application of griptape to other boardsports, e.g. Wake/Wakeskate/Snowskate/Scooters. Global User Trial conducted with very positive results Can be pre-fabricated as a sheet of ready-to install griptape (no fray), or sold as a kit that the user installs and customizes (fray). Concept would display well in stores and online with the colourful canvas sheets. Concept follows proven sports industry trend towards technical fabrics that allow aesthetic variation, which provides marketing leverage of both form + function, and Patent protection; e.g. lightweight/stretchable/quick-dry boardshorts, windproof/waterproof/breathable snowboarding outer shells, & abrasion resistant suede for skate shoes. Pending a successful brand extension into textile skate griptape; creates mainstream market opportunities such as using griptape hemp textile colorways in range of ‘griptape inspired’ skate-style shoes. Project Name: FGT Series (Fray Grip Technology) The Concept The Product Concept is the World’s 1st Woven Skateboard Griptape, designed specifically for the hardship of skateboarding. It also adds a new dimension to grip with the optional Frayed Edge and unlimited new possibilities in Colour, Weave and Texture because of the woven Hemp textile base. The product could be pre-fabricated into sheets of ready-to-attach griptape (like current griptape products). Or, the product could come in Kit form, with a multitude of installation options. Intellectual Property Status: International PCT Patent Application (PCT/AU2013/000213) filed 6th March 2013, claiming priority date of 6th March 2012 from Australian Provisional Patent Application (2012900856). Product Development Status: Mature concept, having progressed through multiple working prototype generations; and having been functionally tested by selected users during a Global User Trial. Currently seeking Licensee. FGT SERIES This product concept was awarded FINALIST in the prestigious ISPO BRANDNEW Awards. ISPO BRANDNEW is the World’s Largest Startup Competition in the Sports Industry, and touted as “the barometer of future trends”. Page 1
Transcript

Design Description:

The World’s 1st Woven Skateboard Griptape

Bene"ts to the Consumer More robust than competitor griptapes (woven substrate creates an almost untearable griptape)

More environmentally friendly than competitor griptapes

More !exible than competitor griptapes

‘Cooler’ than competitor griptapes (as rated during Global User Trial)

New medium for expression of individuality

Barefoot griptape option (for surf/skate demographic)

Apply to any skateboard: old/new, plastic/wooden, with/without existing griptape, standard

decks/cruisers/longboards

Can apply barefoot griptape with Licensee’s Branding to other consumer products, e.g.

iPhone/iPad case, College notebook folder, Guitar case

Opportunities for the Licensee Opportunity to rede"ne a category / disrupt existing ‘under developed’ skate griptape market. Following examples of Stance &

Skullcandy.

Opportunity to then own the category by leveraging International PCT Patent Application

Unlimited future seasonal variants through woven canvas designs (using textures, colours, weaves, materials, patterns, prints,

patches/badges, Pro-Rider/Artist signature designs etc)

All functional development complete and veri"ed, including materials. Just requires creative input from apparel/graphic

designers for woven hemp canvas designs + packaging

Opportunity to market as an Environmentally Friendly product (utilises renewable hemp resource + solvent-free compounds)

Concept already has Action Sports Industry credibility through prestigious ISPO BrandNew Finalist 2013 Award, selected by

International Jury of Sports Industry Representatives. Previous awardees include Nixon, GoPro, Penny & Skins. Award is

transferable to Licensee for packaging/marketing.

Received signi"cant positive feedback at ISPO tradeshow from Skate Distributors + Retailers + Surf/Skate Festivals. Received

enquiries about potential application of griptape to other boardsports, e.g. Wake/Wakeskate/Snowskate/Scooters.

Global User Trial conducted with very positive results

Can be pre-fabricated as a sheet of ready-to install griptape (no fray), or sold as a kit that the user installs and customizes (fray).

Concept would display well in stores and online with the colourful canvas sheets.

Concept follows proven sports industry trend towards technical fabrics that allow aesthetic variation, which provides marketing

leverage of both form + function, and Patent protection; e.g. lightweight/stretchable/quick-dry boardshorts,

windproof/waterproof/breathable snowboarding outer shells, & abrasion resistant suede for skate shoes.

Pending a successful brand extension into textile skate griptape; creates mainstream market opportunities such as using

griptape hemp textile colorways in range of ‘griptape inspired’ skate-style shoes.

Project Name:FGT Series (Fray Grip Technology)

The ConceptThe Product Concept is the World’s 1st Woven Skateboard Griptape,

designed speci"cally for the hardship of skateboarding. It also adds a

new dimension to grip with the optional Frayed Edge and unlimited

new possibilities in Colour, Weave and Texture because of the woven

Hemp textile base. The product could be pre-fabricated into sheets of

ready-to-attach griptape (like current griptape products). Or, the

product could come in Kit form, with a multitude of installation options.

Intellectual Property Status:International PCT Patent Application (PCT/AU2013/000213) "led 6th

March 2013, claiming priority date of 6th March 2012 from Australian

Provisional Patent Application (2012900856).

Product Development Status:Mature concept, having progressed through multiple working

prototype generations; and having been functionally tested by selected

users during a Global User Trial. Currently seeking Licensee.

FGTSERIESThis product concept was awarded FINALIST

in the prestigious ISPO BRANDNEW Awards.

ISPO BRANDNEW is the World’s Largest

Startup Competition in the Sports Industry,

and touted as “the barometer of future trends”.

Page 1

ISPO BrandNew 2013 Finalist - AccessoriesE

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Competitor

griptape

products tear

easily

Our product

concept is almost

untearable

because of the

woven substrate

EcoDesign

Biodegradable hemp

substrate

Solvent free adhesives

Grip

Fray Style

Optional Fray edge,

fully customisable

during installation

Fray or no Fray

Customisable Grip

Kit could include multiple grades of

aggregate crystals to meet all styles

from Barefoot to High-Speed Downhill.

Apply one size across entire deck, or

mix and match grades.

Barefoot on hemp with no aggregate

feels uniquely ‘earthy’ underfoot.

Woven Style

In"nite new skategrip style variants using fabric texture,

colour, weave & material

Technical Fabric

Combined Hardware &

Apparel product

follows Action Sports

industry trend towards

‘Technical Fabrics’.

Renewable/Repairable Grip

aggregate to worn areas, rather

than replacing entire grip.

Woven Function

100% pure woven Hemp "bre substrate

provides High-!ex with ultimate Tear and

Abrasion resistance

Tear Strength & Tensile Strength of any

natural "bre

Graphics

Printed graphics would be protected

underneath sealed surface

Material Integration

Bio-Based solvent-free

liquid non-slip compound is

painted onto the woven

hemp substrate.

and encapsulates the

aggregate crystals.

impregnates the woven

"bres of the substrate and

prevents delamination of

the grip layer

Engineered

High-Performance Grip

Designed speci"cally for

skating

Patent Applied For

Fray Function

Fray protects edge

of deck from

damage when

!ipped

Traction Aggregate

Corundum Crystals

minerals on Earth

maintain Total Board

Control

Ultra-Tough

Adhesion

with Engineering grade

Pressure Sensitive

Adhesive tape

friendly and solvent free

(made in Germany)

Form & Function Page 3

Tools Required

Utility knife

Scissors

Paint brush

Pencil

Kit Contents

Hemp Fabric

Double-sided-tape

Pot of liquid Non-Slip

compound

Traction Aggregate

Quick Setup Guide

Installation Steps

Apply Double Sided Tape Lay down Hemp Fabric

Paint on Liquid CompoundSprinkle Aggregate Crystals

Trim excess Fabric

Advance the Fray

(Stop here for Barefoot Grip,

or continue to add Traction)

The Finished Product Go Skate !!!

Page 4

Textile Fabric

Double Sided

Tape

Paint-on Non-Slip

Compound

Traction

Aggregate +

Dispenser

Skateboard Deck

Wheel Truck

Assembly Layers6 = 3rd Coat of Non-Slip Compound

5 = Traction Aggregate

4 = 2nd Coat of Non-Slip Compound

3 = 1st Coat of Non-Slip Compound

2 = Hemp Substrate/Base

1 = Double Sided Tape

Pre-Fabricate, or sell as a Kit

Barefoot Aggressive

Frayed Edge

Clean Edge

Classic

Page 5Express your Individuality

Concept

Competitors

Global User Trial ResultsSkate styles of trial participants included:

Commute, Carve, Carparks/parking garages,

Downhill, Slide, Tech, Freestyle.

Climates of trial participants:

City (Sydney, Melbourne, Brisbane, London,

Christchurch, Canberra), Australian desert

(Alice Springs), mid-east and north-east

Australian coastal towns, rural NSW, New

Zealand coastal towns, & northern English

countryside.

Quotes:

"Thank you for your epic product!"

"Looks good and grips well."

"It looks wicked; feels awesome in bare feet; hemp is more environmentally friendly than standard grip."

"Protects the board, girls wanna touch it ;)"

"Awesome looking product, with a lot of buyer appeal. Lots of customization options is a big factor too = Buy.”

"Looks great. Works well. Really good idea."

“Environmentally friendly. Looks good, 100% "ne for cruising!”

“Fray wearing away on edges - looks really cool. Gives character. And unlike conventional grip, you can just add more grit when it wears o7,

which I love.”

“I could see this on display in my local skateshop, looks great!”

“Extremely di7erent from conventional skate grip. [Positive features are] its ability to reapply grit once it comes o7. Di7erent traction

aggregate grades. Handles !exy boards very well.”

[Positive features are] choice of grit grade. I used some #24 around where I place my feet when sliding, and #60 everywhere else.

“It’s a di7erent, fresh way of gripping up your board, that works the same as normal grip.”

“When I "rst saw the hemp I was really excited to try it out.”

“Installation was awesome. No steps were di>cult. Nothing went wrong.”

“Every day I feel I'd pay a little more. I've decided this is quite subjective to how long you've had it, as it is awesome.”

“It is so original and it de"nitely grabs (mainly) positive feedback with skaters and non skaters alike. I was very generous with the

aggregate, doesn’t look the best but it works a charm and it grips me in well.”

“It has a great earthy feel.”

“Loving the #24 Grit. Locks you in perfectly.”

“Awesome grip.”

“Its very ‘indie’.”

“[Barefoot] felt good, very seducing on the feet.”

“Sharp edges on longboards always get smashed to shit, I was really happy that the hemp protected my board when it got !ipped on it's

back.”

“Great, I love it.”

“Normal grip wears too fast. [This one] hasn't appeared to do so yet, therefore much prefer [this grip]. Makes my board look hip.”

“Thank you so much for letting me participate in this opportunity. Everyone thinks the hemp is sick. This product should take o7 like

wild"re. You should give one of these packs to a famous skater to get your company out there.”

“I used no traction aggregate, because I wanted to keep the soft hemp feel, grippyness was sacri"ced, but not by much, as the improved

ability to skate barefoot was enhanced.”

Page 6

Concept

Competitors

Concept

Competitors


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