Written Proposal - Website Redesign & Merging of Brands€¦ · Web and Digital Strategy Email...

Written Proposal - Website Redesign & Merging of BrandsVermont Brewers AssociationSubmitted by RumbletreeJune 1, 2016

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rebranding, strategy, website design and development, TV, radio, social media marketing and public relations, Frisbie was named the 2016 Health Care Business of the Year by Business NH Magazine and won the New England Society for Healthcare Communications (NESHCo) Lamplighter Award - Total Integrated Advertising Campaign Division. We recently launched their website, www.frisbiehospital.com, which is a great example of our web development capabilities.

For 23 years Rumbletree was the agency of record for the New Hampshire Office of Travel and Tourism. We created and launched the “Live Free” brand for New Hampshire, built a sub-branding of Parks and Economic Development and developed industry specific programs to adopt the “Live Free” brand. New Hampshire Tourism saw year over year positive return on investment. By measuring the Rooms and Meals Tax revenue the state was able to generate $8.71 for every dollar invested. Some of those programs involved working with Brew NH | New Hampshire Beer as you will find in our response (page 19).

We are very excited in the following pages to show examples of our work and highlight our team’s experience! We would love the opportunity to learn more about your goals and how we can be a partner for you in the future.

Charles YeatonPartner & Creative Director

Jessica KelloggPartner & Managing Director

Alex KelloggPartner & Business Development

VT BREWERS: HELLO

Dear Review Committee, Thank you so much for allowing us to share Rumbletree’s services with you and the Vermont Brewers Association. We are incredibly passionate about helping our customers tell their story and find their voice.

When we came across your RFP our team of 11 designers, developers and marketing strategists jumped at this opportunity. We take design and marketing very seriously but we may take our beer even more seriously. Locally we have contributed to the explosive growth of the craft beer revolution and feel that by combining our passion for marketing and your member’s passion for Brewing and Hospitality we could elevate an already booming industry in Vermont.

Our goal is to put out an exceptional digital product that gets results. We have experience building brands that have made us a pillar of New England marketing for 25 years and passion for the craft that has made believers out of our clients for years. The best brands are built over time, and consistency is the key. As a full-service agency, we make sure the brand story holds true–and remains fresh–across all mediums and audiences. Our development capabilities are world class and we are experts in helping our clients communicate across all devices.

We feel our capabilities align very well to what the Vermont Brewers Association is looking to accomplish with this investment. We are currently nine months into a rebranding and marketing campaign for Frisbie Memorial Hospital a non-profit hospital located in Rochester, NH. Since we initiated this full service campaign which has involved creative design,

Written Proposal - Website Redesign & Merging of BrandsVermont Brewers Association

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Table of Contents

ABOUT RUMBLETREE About Us 5 Mission Statement 6 Vision Statement 7 Service Philosophy 8 Our Team 9-10

THE ASSIGNMENT Section I: Rebranding of the VBA and its Sub-Brands 12 Section II: Redesign and Merging of VBA and VBF Websites 13-14 Section III: “Passport Program” Application 15-16

SAMPLE WORK 1827

REFERENCES, FEE STRUCTURE & TIMELINE References 29 Fee Structure 30 Proposed Timeline 31

About Rumbletree

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A B O U T R U M B L E T R E E

About UsIncorporated in 1990, Rumbletree is a full-service advertising agency. We believe in building long-term relationships with our clients by creating powerful brands and marketing strategies that produce profound results. We take pride in composing communication programs that have a strong and clear voice that are delivered to consumers through the most relevant content and channels.

“The team at Rumbletree is creative and attentive to both our budget and needs. They are extremely easy and enjoyable to work with. Their integrity and passion for their work are key strengths. They have consistently produced excellent results for us over many years.” Alice DeSouza, Former Director, New Hampshire Division of Travel and Tourism Development

Strategic Planning and ResearchBranding and IdentityAdvertising and CollateralCorporate CommunicationsWebsite Design and DevelopmentWeb and Digital StrategyEmail MarketingMedia Planning and BuyingSocial Media MarketingSearch Engine MarketingPublic RelationsSponsorshipsExperientialVideoContent

The capabilities listed are a reflection of the types of projects we handle for clients. Integrating these capabilities takes experience and knowledge.

Mission Statement

Passionately turning CLIENTS into ADVOCATES.

Vision Statement

Find Your VoiceHelping you find a distinct position in a crowded marketplace that YOU and ONLY YOU can own.

Service Philosophy

Peace of MindTrust that your marketing firm has your best interest in mind at all times.


Our Team


Charlie Yeaton, Partner & Creative Director Charlie was a founding partner of Rumbletree in 1990 and is now President and Creative Director of the agency. He is responsible for developing creative executions for campaigns and projects. Having worked in the advertising and design field for over 30 years, Charlie has created work for local, regional and national clients. His work includes full-scale, integrated advertising campaigns, direct mail, collateral design, corporate identity programs, television and radio campaigns, and product packaging.

Favorite Craft Brewery: Fiddlehead Brewing Favorite Craft Beer: Cowboy Neal Pale Ale

Jessica Kellogg, Partner & Managing Director Jessica leads a team of talented creative, media and account service professionals who share her passion for marketing communications and excellence in client service. Jessica is a strategic marketer with a track record of experience in building products and brands and has over 15 years experience tailoring marketing strategies for start-ups, retail, entertainment, travel and tourism, healthcare and education organizations. Throughout her career she has focused on integrating digital strategy and new media into overall marketing and business goals and consumer experiences.

Favorite Craft Brewery: Earth Eagle Brewing Favorite Craft Beer: Stoneface Pale Ale Brian Beaulieu, Associate Creative Director For more than 12 years, Brian has been involved in all aspects of creative development at Rumbletree. He has a strong affinity for identity work and re-branding efforts, and has been instrumental in helping dozens of clients “find their voice,” including New Hampshire Division of Travel and Tourism Development, New Hampshire Lodging & Restaurant Association, New Hampshire Division of Parks & Recreation, New Hampshire Made and the New Hampshire Travel Council. Brian strives to produce high-quality, conceptual creative and can be borderline obsessive about putting every pixel in its place.

Favorite Craft Brewery: Run of the Mill Brewery Favorite Craft Beer: Peak Organic IPA Kelley Angulo, Director of Social Strategy Kelley joined Rumbletree in 2010 with a passion for client services, marketing strategy, and message development. Her agency experience began at Pierce Promotions in Portland, Maine where she assisted the event marketing team, working closely with clients such as Crystal Light, Verizon, Walmart, Gillette and TD Bank. Kelley also gained experience at EMG3 (The Event Marketing Group) and E-Women network in Boston, Massachusetts.

Favorite Craft Brewery: Allagash Brewing Favorite Craft Beer: Allagash White


Our Team


Chris Goodwin, Director of Technology Chis is a customer service focused professional with 15+ years experience managing, delivering and supporting websites & web applications. He always ensures successful delivery of all web and technology projects.

Favorite Craft Brewery: Hill Farmstead Favorite Craft Beer: Lawson’s Sip of Sunshine

Maria Torti, Senior Visual Designer Maria joined Rumbletree at the beginning of 2015. She brought with her 10 years experience as a designer since graduating with honors from Fordham University. Maria’s passion for new adventures led her to New York City, Boston, and San Francisco where she gained most of her professional experience.

Favorite Craft Brewery: Lagunitas Favorite Craft Beer: Maximus IPA

Jessica Foley, Graphic Designer Jessica joined Rumbletree in 2013 and brought with her an eye for detail and the determination to grow as a designer. Her background in digital photography, social media marketing and freelance design work have served as useful tools for her on a daily basis. Jessica contributes to the design process on several levels here at Rumbletree including, print ad campaigns, identity work, collateral materials, photography projects, website design and production.

Favorite Craft Brewery: Bissell Brothers Favorite Craft Beer: MBC Mo Brianne Cox, Project Manager Bri joins Rumbletree as a recent graduate of the University of New Hampshire with a bachelor’s degree in marketing and management. As a leader in her class, Bri led an organized team of students through a semester-long marketing workshop, where the group developed a successful business plan to increase sales for a local café. She brings over six years of notable sales experience and customer service to the agency, which she has attributed to her educational background in consumer buying behavior, organizational leadership and strategic management.

Favorite Craft Brewery: Harpoon Brewery Favorite Craft Beer: UFO White

The Assignment

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Section I: Rebranding of the VBA and its Sub-Brands

T H E A S S I G N M E N T

We are often asked: “How do you get it done?” The answer is, we have perfected our three-step agency process, which has proven to produce successful brands and campaigns.

Our approach is team-based with everyone contributing to our client’s business. We believe this collaboration facilitates the highest level strategic thinking, creative design, and client solutions.

DISCOVER This is the process of learning as much as we can about your brand—what your brand essence is, and what goals must be met to generate awareness and move the needle. This involves research, planning and strategy.

DESIGN This phase involves translating this information into a unified brand. We generate creative concepts and define voice, look and feel. This is where your brand comes to life.

DELIVERConcept becomes reality as your brand is rolled out across your website, Passport Program, and other initiatives.

Our philosophy is to always strive to find new ways of discovering, designing and delivering your brand. The process is inclusive of all your communication touch points–design with a global view for a unified brand.

We’re collaborative, thorough and relentless. When it comes to our 3D process, no stone is left unturned. It’s tried and true and has delivered impressive results for over 25 years.


Section II: Redesign and Merging of VBA and VBF Websites


Rumbletree is proposing to create a new website for the Vermont Brewers Association at www.vermontbrewers.com intended to incorporate all of the needs of the Brewfest site (www.vtbrewfest.com) and the Passport program.

The development of a single website adds significant efficiency to the project, saving time and money. The existing (www.vtbrewfest.com) URL can still be used for marketing & promoting the festival as we can capture traffic to it and automatically redirect them to the appropriate section of the new site. In addition, a vanity URL such as (www.vermontbrewers.com/passport) can be used for Passport program promotion.

All existing functionality will be re-implemented into the new site as-is with the addition of new google mapping functionality. The look and layout of the information within these areas will be updated but they will not be built new. This is explained further in the SoW.

The website will incorporate all of the new branding into a custom, responsive design and be built with the WordPress Content Management System.

PROJECT SCOPEProject KickoffThe project will begin with a meeting (ideally in-person) between VBA project stakeholders and the Rumbletree project team to review the scope, set expectations and generally confirm both parties are in agreement what the project is, how it will be completed and what will be delivered to you in the end. As we may have just completed a branding initiative with you, this could be done via conference call as there will be less to discuss from the creative perspective.

Site ArchitectureA proposed sitemap describing all of the site’s pages and how they will be organized into an intuitive and easy-to-navigate website that meets

the needs described on the RFP will be presented to you for review. A call/meeting to discuss will follow, leading to a revision which should result in an approved site architecture.

WireframesWireframes describing how we intend to lay out the pages and present the content on each of the major page types will be created. One to two rounds of iteration will follow to arrive at approved wireframes.

DesignFollowing wireframe approval, two design concepts showing the homepage and one to two page templates will be presented for your review. Once a direction is chosen, we’ll present revised designs of the homepage and all page templates and go through one to two rounds of iteration on those to arrive at an approved website design.

DevelopmentFor development, we’ll work with you and your current hosting vendor to set up a staging domain, such as http://staging.vermontbrewers.com, where we can post the site for review, testing and feedback. This site can be password-protected to prevent unauthorized viewing.

The site will be developed responsively using the WordPress CMS and training can be provided post-launch to explain how to maintain the various functional areas of the site.

Due to the amount of functionality and data being preserved as-is, the plan is to start the new site using a copy of the existing site and designing & implementing a custom, responsive theme. This will allow us to re-purpose all of the existing back-end code providing the site functionality and only needing to re-code the front end presentation of the pages and page templates.

Testing will be done on all recent versions of Microsoft browsers, Firefox, Chrome & Safari and across iOS and Android devices of various sizes.

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VT BREWERS: ASSIGNMENT

Section II: Redesign and Merging of VBA and VBF Websites

REQUIREMENTS FROM THE RFPSite PerformanceIn reference to the “Site must be able to handle high volumes of traffic” requirement, it is impossible to guarantee this as we don’t know how much traffic constitutes “high volumes”. A discussion with the current web hosting vendor and implementation of performance best-practices, such as caching, will be used to mitigate the chances of the site ever going down as a result of traffic volume. The only way to guarantee this won’t happen is to have a specific target for peak traffic metrics and test the site at or above those targets.

bbPress Members Login PortalThe existing member portal containing all user data and content will be migrated into the new site.

Digital, Interactive Map / Create My Brewery TourA page consisting of a Google map containing a pin and address/contact info for each brewery entered into Wordpress will be created. In addition, we’ll create custom tour functionality similar to the following example: http://www.washingtonbeer.com/breweries/.

Users will be able to select a subset of locations and print out a page consisting of a map pin for each selection along with address and content info.

To power this feature, we’ll attempt to use all of the brewery data contained in the database for the brewery pages.

StoreThe existing ecwid-powered store will be implemented into the new site including any information saved within the site such as products, users, etc.

Hosting & Website MaintenanceUnless there is a reason why you cannot, we recommend staying with your existing hosting provider, especially if your @vermontbrewers.com email is hosted with that same company.

If that is not an option, we can assist with finding another hosting company. There are several well-known and proven options for WordPress hosting.

Rumbletree provides website maintenance & support during business hours M-F at a rate of $100/hour. This service can take any form from phone-assistance on how to use WordPress to scoping and estimating the development of new features and functionality or the site. All of Rumbletree’s creative and design services are also available to assist with maintaining the website.

SCOPE & ESTIMATE ASSUMPTIONS

1. All page content & data will be provided by the VBA.

2. The existing bbPress membership portal will be integrated into the site as-is.

3. The existing ecwid-powered store will be integrated into the site as-is.

4. The use of Ticket Alternative as the ticket sales vendor will remain as-is.

5. Any website involvement in the process for breweries to request & be granted VBA membership and given access to the portal will remain as is.

6. All existing brewery information will be migrated into the new site.

7. Rumbletree will implement all new content for each page of the site. The VBA will be responsible for any manual new data entry needed for any part of the site.

A. Our goal is for there not to be any manual data entry needed. However, that relies on the current website database containing all of the information needed for all functional areas of the new site.


Section III: “Passport Program” Application


REQUIRED FEATURES FOR THE PASSPORT PROGRAMGeneral Formatting and DesignRumbletree is recommending building a web application that can provide the same functionality and design features that a native app would provide. The major driver for this choice is the high upfront and ongoing costs of developing and maintaining a dedicated app for multiple mobile platforms. With any native app, there exists the inevitability of Operating System updates requiring the App be updated, possibly significantly. Even in the case where no updates are needed, the app developer would need to engage in a review of the upcoming operating system changes to make that determination. Therefore, unknown ongoing costs are a part of any native app engagement.

With a web-app, content management can be employed to accomplish this. The web application would be built as part of the new VBA website and would have a possible link of www.vermontbrewers.com/passport. The web application will give the VBA more flexibility moving forward and any maintenance would be far less costly. You would also be able to house all of the brewery and customer related data within the WordPress CMS of the new site and you won’t need to duplicate with two sites.

In terms of designing the look and feel of the Web Application, Rumbletree has no problem executing two distinct design options and allowing the VBA to pick the direction and functionality they would like to see the passport program go.

Main User Functionality:Regarding user functionality the first three sections a, b, and c are all content driven and the new website will already have all of that data so we would be able to build that into the passport program.

In regards to section d, as long as we are able to collect all of the specific brew pub data (which we should have from the new VBA site) we can build any type of map that you would want. In the examples of our work section of the RFP we are featuring an interactive map that we proposed to New Hampshire Tourism (page 20). The State chose not to fund the project but it should give you an idea of our capabilities.

In regards to section e, we are proposing that each brewery have a QR code that can be scanned by customers when they check in. The customer will need to be logged into the passport program to scan the QR code. Being logged in will tell the site who is scanning the code and which site they are visiting. The site can generate a unique code representing that check-in so it can mark the location as “visited” by that member.

There are a few caveats for this solution:

• Each brewery would need to display a unique QR code and be able to replace it if lost or stolen.

• There would be some cost for the QR code printing & display mechanism (albeit not a huge cost).

• Sections g, h and i are all just additional content so they would be easily integrated in the new site. Some discovery would need to be done to get a better understanding of how advertising revenue would be brought into these and may require additional scoping.

• With section j we would provide the ability to cross-post that will check-in to various social media platforms.

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VT BREWERS: ASSIGNMENT

Section III: “Passport Program” ApplicationBack End / Administrative Features

1. The VBA will have the ability to maintain a list of “Passport Program” participants within the Content Management System in WordPress. Rumbletree would provide training to the WP admin on how to use this feature. Should the VBA choose not to do the data entry themselves Rumbletree is capable of doing the data entry but would be outside the scope of this project. It could be included in a post go-live support package if that is the route the VBA would like to go.

2. All of the Brewery data and customer related data would be stored in the WordPress CMS. As with question one the VBA will have to determine who will be maintaining and entering the data, but it would all be housed in the CMS.

3. In regards to tracking trends, we would help set up your Google Analytics for both the VBA site and the Passport Program. We could would then work on setting up the goals (i.e. what you would like to track in regards to website traffic). Please be aware there are some limitations with Google Analytics but it is the most cost effective way to track analytics. If the analytics were needed to be deeper than what GA can provide, it would have to be done outside of the scope of this project with a likely 3rd party tool.

Sample Work

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Logo Design

S A M P L E W O R K


New Hampshire Tourism & BrewNH Partnership

S A M P L E W O R K

From 2012 to 2015 Rumbletree created the New Hampshire Brewery Map for New Hampshire Tourism, featuring facts, photos, and contact information for each of the New Hampshire Breweries. Rumbletree also leveraged a relationship with Travel & Leisure Magazine to extend the New Hampshire Tourism brand by offering BrewNH the opportunity to take over weekend beer sales at Smorgasburg, a Brooklyn flea food market.

COLLATERAL & EVENT MARKETING

BEER GLASS GUIDE

BREWING PROCESS

BEER INGREDIENTS

NEW HAMPSHIRE’S

BREWERY MAP

Water Hops Barley Yeast

1 Boiling

3 Fermentation

2 Cooling

4 Conditioning

SnifterNow rare to fi nd in public, the snifter is great for enriching the aromas of strong fl avored beers, such as Double IPAs.

Pilsner GlassMade with a slender design, the drinker can appreciate the colors and carbonation that comes with a lighter brew, such as Pilsners.

Tulip GlassResembling the shape of a tulip, this glass creates a foamy head and enhances the nuances and fl avors of a stronger brew.

American Pint GlassThe most traditionally served and used glass. Typically holds 16oz. and goes great with most beers.

English/Imperial Pint GlassSimilar to the American Pint Glass, the Imperial has a slight lip at the top, holds more beer and is often served with English ales.

Beer MugMade with thick glass walls and a handle, the beer mug will keep your brew of choice cold and you refreshed.

GobletA larger and more exquisite glass that pairs well with heavy, malty beers, such as Belgian ales.

Weizen GlassBuilt with a narrow bottom and a wider top, the aromas and foam from wheat beers are enhanced.

Stange GlassWhile bland in shape, this cylindrical glass intensifi es the fl avor of delicate beers, such as Kölsch.

Flute GlassShaped similarly to a champagne glass, the fl ute glass holds carbonation, allowing for aromas to amplify quickly.

Moat Mountain Smoke House & Brewing Company – North Conway

25

Out.Haus Ales – Northwood26

Rockingham Brewing Company – Derry27

Schilling Beer Company – Littleton28

Sea Dog Brewing Company – North Conway29

The Lone Wolfe Brewing Company – Wolfeboro34

Shackett’s Brewing Company – New Hampton30

Smuttynose Brewing Company – Hampton 31

Squam Brewing – Holderness32

Stoneface Brewing Company – Newington 33

The Neighborhood Beer Company – Exeter35

The Portsmouth Brewery – Portsmouth36

The Prodigal Brewery – Effi ngham37

The Redhook Brewery – Portsmouth38

White Birch Brewing – Hooksett42

Woodstock Inn Brewery – North Woodstock43

The Seven Barrel Brewery – West Lebanon39

Throwback Brewery – North Hampton40

Tuckerman Brewing Company – Conway 41

Martha’s Exchange Restaurant & Brewing Company – Nashua

23

Milly’s Tavern/Stark Brewing Company – Manchester24

603 Brewery – Londonderry1

7th Settlement Brewery – Dover2

Able Ebenezer Brewing Company – Merrimack3

Agner & Wolf Brewery Corporation – Nashua4

Beara Irish Brewing Company – Portsmouth5

Candia Road Brewing Company/Nepenthe Ales – Manchester 10

Belgian Mare Brewery LLC – Alstead6

Blue Lobster Brewing Company – Hampton7

Border Brewery – Salem8

Budweiser Brewery Experience – Merrimack9

Canterbury Aleworks – Canterbury11

Deciduous Brewing Company – Newmarket12

Earth Eagle Brewings – Portsmouth 13

Elm City Brewing Company – Keene 14

Flying Goose Brew Pub & Grille – New London15

From The Barrel Brewing Company – Londonderry16

Garrison City Beerworks – Dover17

Hobbs Tavern & Brewing Company – West Ossipee21

Kelsen Brewing Company – Derry22

Great North Aleworks – Manchester18

Henniker Brewing Company – Henniker20

Great Rhythm Brewing Company – Portsmouth19

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19

31 7

35

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5

40

1336

10

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24

42

11

20

14

21

32

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Tag your new hampshire brewery experience #cheersnh

Get front row access to the inspired diversity of delicious and handcrafted New Hampshire-made beer as you follow along with our Brewery Map. You’ll fi nd a wide range of award-winning breweries, microbreweries, and brew-pubs throughout the state. Each local establishment offers a unique experience for you, your family, and friends. Tour all of New Hampshire’s fi nest breweries today—and don’t forget to ‘cheers’ to the Granite State!

FUN FACT!The average

American consumes 23 gallons of beer

a year.

FUN FACT!Zythology is the

study of beer.

FUN FACT!Cenosillicaphobia

is the fear of an empty glass.

FUN FACT!The foamy “head,” as it is called, is formed by a

complex carbon-dioxide reaction and can say a lot about the quality

of the beer.

NEW HAMPSHIRE’S

BREWERY MAP


New Hampshire Tourism & Sub-Brands

S A M P L E W O R K

For 2015, Rumbletree orchestrated a complete brand evolution and summer campaign launch simultaneously, The new creative takes New Hampshire’s “Live Free” brand to a more vibrant, modern place, while still retaining its authenticity. Rumbletree unveiled the refreshed brand with a fully-integrated, largely digital summer campaign that weaves New Hampshire’s “Live Free” platform into the fabric of consumers’ lives.

BRAND EVOLUTION


S A M P L E W O R K

The New Hampshire Division of Parks & Recreation is comprised of 92 properties, including campgrounds, beaches, natural areas, waysides, historic sites and recreational trails. The division came to Rumbletree for help updating their current identity. Based on a thorough brand audit, Rumbletree made the recommendation to evolve the existing and established logo. By simplifying and transforming the mark, Rumbletree was able to transform the brand. A subset of logos to represent individual state parks was also created.

LOGO SYSTEM

New Hampshire State Parks


S A M P L E W O R K

To generate awareness, visibility, visitation, and revenue, Rumbletree created several pieces of marketing collateral for the New Hampshire Division of Parks & Recreation. With the objectives of expanding an in-state and out-of-state awareness and engaging more families to go camping, Rumbletree developed postcards, brochures, handouts and more.

COLLATERAL

New Hampshire State Parks


S A M P L E W O R K

VT BREWERS: WORK

New Hampshire Restaurant Week 2016

1. Choose your restaurant

Find restaurants, menus & more at restaurantweeknh.com.

2. Dine out often

Eight days of lunch and dinner. No tickets needed, just get out and dine!

3. Ask for our menu

Ask your server about the special Restaurant Week menu.

4. Share your adventure

Show us your Restaurant Week meals and share your adventures

with #restaurantweeknh.

New Hampshire Restaurant Week is March 18-25, 2016.

Follow the four steps above to get the most out of your

Restaurant Week experience.

}

Our Sponsors:

MENU

Sign up for our email updates for a chance to win a $100 gift certifi cate to Fratello’s Italian Grille or the Homestead Restaurant and Tavern.

DIG INAT Restaurantweeknh.com

8 Days

Over

Restaurants

Special

Giveaways

Celebrity Chefs

Lodging Deals

Including an all-inclusive trip to Napa Valley sponsored by Horizon Beverages. We’ll also be giving away dining gift cards all week long on social media.

Embark on a culinary road trip or a weekend getaway.

100

Offering world-class cuisine and special recipes.

of special lunch and dinner menus at 3 price points.

from every region across the state.

VIPSNEAK PEAKJoin our VIP Event March 17, 2016 featuring celebrity chefs.

New Hampshire Restaurant Week is a week-long, statewide event produced by the New Hampshire Lodging & Restaurant Association (NHLRA). Going into their fourth year, NHLRA was looking for a complete brand overhaul and fresh take on marketing the event. Leaving no stone unturned, Rumbletree reimagined the brand from the bottom up. The new logo references the event’s three-fork prix fixe menu system, and pairs well with a fresh and bright identity system. Other tactics included print & digital ads, social promotions & advertising, event collateral and more.

BRANDING & WEBSITE


Frisbie Memorial Hospital

S A M P L E W O R K

Frisbie Memorial Hospital came to Rumbletree to update their aging web presence. We reimagined the site with a more approachable look and feel, along with features that gives users easier access to the most requested content. Designed with mobile users in mind, a responsive interface provides a consistent experience across devices. The new site is tightly integrated with Rumbletree’s latest Frisbie brand campaign, and offers meaningful content to patients for the hospital’s nearly thirty specialty care services. New photos throughout aim to highlight the Frisbie community and values-led, service-focused philosophy of expert compassionate patient-centric care, and its wide range of onsite state-of-the-art technology.

WEBSITE DESIGN & DEVELOPMENT


MISSION Portsmouth

S A M P L E W O R K

A branding campaign (including sub-class branding), a new website, social media, signage and a collateral series brought MISSION Portsmouth to life and nurtured an idea in its infancy all the way to a reality. The idea of three dynamic studio spaces empowering fitness-goers to set an intention and make a choice was new to the Portsmouth market. The business was to have a very distinct vision that would set it apart from other fitness studios—group fitness, redefined.

BRANDING & WEBSITE


New Hampshire Liquor & Wine Outlets

S A M P L E W O R K

With the influx of tourists to New Hampshire during summer, the New Hampshire Liquor Commission took the show on the road to promote responsible fun. Rumbletree managed the Summer Fun Tour and Campaign, a cross channel initiative with a brightly colored van making nearly 30 stops to key tourist events, New Hampshire Liquor & Wine Outlets and on-premise locations during July and August. The tour was supported by an integrated campaign consisting of print media, web elements, social media, in-store collateral and aerial advertising. The campaign resulted in a 29% increase in web traffic, almost 6,000 new email addresses and more than two million total impressions.

SUMMER FUN CAMPAIGN


New Hampshire Liquor & Wine Outlets

S A M P L E W O R K

Social media is integrated into all campaigns for the New Hampshire Liquor & Wine Outlets, and Rumbletree launched both Facebook and Twitter accounts for the New Hampshire Liquor Commission. Daily updates related to specific products, promotions, events and sales are posted on their behalf. Rumbletree advised the New Hampshire Liquor Commission on ways to leverage content from key brands to drive engagement and sales.

WEB & SOCIAL

References, Fee Structure & Timeline

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References

R E F E R E N C E S , F E E S T R U C T U R E & T I M E L I N E

JOSEPH SHIELDSSenior Vice President

Frisbie Memorial Hospital

11 Whitehall RoadRochester, NH 03867Phone: (603) 335-8151Email: [email protected]: (603) 335-8488

LORI HARNOIS Executive Director

Former Director of NH Division of Travel & Tourism Development Discover New England

100 International Drive, Suite 352Portsmouth, NH 03801Phone: (603) 766-0606Email: [email protected]: (603) 766-0607

MIKE SOMERSPresident & Chief Executive Officer

NH Lodging & Restaurant AssociationRestaurant Week NH

P.O. Box 1175, 341 Loudon Rd., Unit 3Concord, NH 03301Phone: (603) 228-9585Email: [email protected]: (603) 226-1829

“The Rumbletree team is professional, thorough, reliable and detail oriented. Most importantly—they spend my money on deliverables that produce results!” Deborah Chiaravalloti, Director of Marketing & Public Relations Anna Jaques Hospital



Fee Structure

BRAND PACKAGE HOURS RATE TOTAL

SECTION I (JUNE 16 - JULY 27)

Brand Audit & Evolution (Brand and Sub-Brands) 14 85 $1190.00

Logo Design & Revisions 16 85 $1360.00

Font Review, Additions, Hierarchy 4 85 $340.00

Color Palette Additions, Hierarchy 4 85 $340.00

Unified Style Guide 4 85 $340.00

SECTION II (AUGUST 2 - SEPTEMBER 19)

Website Design 40 85 $3,400.00

Website Development 60 85 $5,100.00

Project Management 18 85 $1,530.00

SECTION III (AUGUST 2 - SEPTEMBER 19)

Passport Program Design 30 85 $2,550.00

Passport Program Development 60 85 $5,100.00

Project Management 10 85 $850.00

Total 260 $22,100.00

RATES ARE FOR PLAN ESTIMATE PURPOSES. HOURS AND RATES CAN CHANGE. INCLUDES ACCOUNT MANAGEMENT. DOES NOT INCLUDE TRAVEL TIME.

ANY ADDITIONAL SCOPE TO EACH PROJECT TO BE CHARGED 1 HOUR = 1 CASE OF BEER.


Proposed Timeline


JUNE June 15th: Contract award

June 16th: Branding begins

JULY July 7th: Branding draft 1 delivered to client

July 13th: Branding draft 1 feedback due from client

July 22: Branding draft 2 due to client

July 27th: Branding client approval

AUGUST August 1st: Branding final files completed

August 2nd: Website/Passport design begins

August 16th: Website/Passport designs to client

August 18th: Website/Passport client feedback due

August 23rd: Website/Passport client edits implemented

August 23rd - September 6th: Website/Passport development

SEPTEMBER September 6-10: Website/Passport testing

September 11-12: Final client feedback

September 15th: Website/Passport approved and completed

Section Header

322 1 6 L a f a y e t t e R o a d , N o r t h H a m p t o n , N H 0 3 8 6 2 ( 6 0 3 ) 4 3 3 - 6 2 1 4 r u m b l e t r e e . c o mVT BREWERS: THANK YOU!

Thank you from all of us at Rumbletree.

Date post:	11-Jun-2020
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