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www.acc10.cat Clusters 2.0. How to think positive and think big in a crisis period? Delhi, 3rd December 2010
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www.acc10.cat
Clusters 2.0. How to think positive and think big in a crisis period?
Delhi, 3rd December 2010
www.acc10.cat
Clusters 2.0. Critical MassClusters 2.0. Critical Mass
Furniture Microcluster
Lighting Material Microcluster
Taps Microcluster
Fireplaces Microcluster
Habitat Cluster
Furniture Microcluster
Domotics Microcluster
www.acc10.cat
Clusters 2.0. ExtendedClusters 2.0. Extended
Catalonia
Source:Bob Breault
www.acc10.catwww.acc10.cat
Corporate Enterpreneurship Interclusters
“Asleep” projects New Projects
DIVERSITY:fashion textiles, medical
devices, food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
Clusters 2.0. Cross-sectorialClusters 2.0. Cross-sectorial
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Search for the salmonsSearch for the salmons
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Personal commitment with innovation
Breaking the conventional wisdom
Vision
Business ambition
Cooperative, being accountable to the others
THEY THINK BIG, THEY THINK POSITIVETHEY THINK BIG, THEY THINK POSITIVE
Who are the salmons?Who are the salmons?
www.acc10.catwww.acc10.cat
CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
“Asleep” projects New Projects
DIVERSITY:fashion textiles, medical
devices, food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
www.acc10.cat
Barcelona Concept Barcelona Concept StoreStore
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SHOPPING EXPERIENCE:
• Entering a special space
• Move around the shop as if it was a trip with different stops
• Five senses interaction
• Be surprised
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2,8 million euros to set up the Barcelona concept store (off and on-
line)
In a second round possible international franchises:San
Francisco, Berlin, Istanbul, Rio de Janeiro, Shanghai,Tokyo...
Barcelona Concept Barcelona Concept StoreStore
www.acc10.catwww.acc10.cat
CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
“Asleep” Projects New Projects
DIVERSITY:fashion textiles, medical
devices, food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
www.acc10.cat
Europe is expected to be the continent with the highest percentage of Seniors.
*Font: Euroestat 2010.
New HorizonsNew Horizons
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Seniors:an interesting market
New HorizonsNew Horizons
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New company focused on SENIOR-CENTERED design to provide “cool”
products and services
Although 64% of seniors define themselves as young people, most products are
oriented to “elderly people”
New HorizonsNew Horizons
www.acc10.cat15
Evaluation criteria for projects
CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
ONLY PROJECTS WITH LEADERSHIP ,
ONLY BIG PROJECTS
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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
Clusters: facilitating innovation in business models
Project 1
Project NSource:Henry Chesbrough
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CLUSTERS:AN INSTRUMENT FOR HOPECLUSTERS:AN INSTRUMENT FOR HOPE
ACC1Ó A BARCELONA
Passeig de Gràcia, 12908008 Barcelona
Servei d’orientació a l’empresa902 62 77 [email protected]
ACC1Ó A CATALUNYA
Comarques CentralsTel. 938 777 [email protected]
GironaTel. 972 940 [email protected]
LleidaTel. 973 728 [email protected]
TarragonaTel. 977 251 [email protected]
Terres de l’EbreTel. 977 449 [email protected]
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Joan Martí Joan Martí EstévezEstévezManager of Cluster Manager of Cluster
DevelopmentDevelopment [email protected]@acc10.cat
DHANYAVAAD!!
