www.netzwerk-design.at

Network Design & MediaMag. Regina Leutgeb

Sail for success with design!

www.netzwerk-design.at

• Introduction of the Network Design & Media

• Goals, development, activities

• Design Stories

• Support programme „creative handcraft“: Bernhard Ebner (producer of concrete furniture) and Gerd Rosenauer (designer)

• Designer Rallye: Klaus Pühringer (carpenter) and Marek Gut (designer)

• Competition plastics & product design: the awardees

Agenda

www.netzwerk-design.at

A sustainable design strategy is mandatory for successful positioning: all elements via which a company attains market visibility must share a uniform design language

The network supports companies to implement strategic design and furthermore to achieve a sustainable implementation

2004: Start of the cross-sectorial network2005: Self-contained department of Clusterland Oberösterreich GmbH2006: Initiative of the federal provinces Upper Austria and Salzburg2007: Continuation and expansion of the cooperation with ITG Salzburg

Goals and development of the network

www.netzwerk-design.at

Communication

• Designstrategy und -process

• Products and companies

• Events

• Awards and competitions

• Book recommendations

• etc.

• Website

• Online-Best-Practice-Database

• Creative Service Provider Overview

• Electronic Newsletter

• Information material

• Ongoing company interviews

Activities of the network

www.netzwerk-design.at

Qualification

• Seminars, workshops, events

• DesignDialog with discussions

• Best-practice-forums with included plant visits

Project support within cooperation projects

• Initiation of project groups at intercompany level considering design-oriented topics

• Support through the network in finding theright partners

• Development/implementation of fundingpossibilities

Activities of the network

www.netzwerk-design.at

• A craft enterprise together with an industrial designer develops an innovative product – starting from the idea until the maturity phase

• Goal: Opening up new customer – and market potential, increase of the market competition and the power of innovation of the company

• Funding by the federal province Upper Austria and the austria wirtschafts-service gesellschaft mbh

Example: Bernhard Ebner (producer of concretefurniture) and Gerd Rosenauer

• Consultancy- and service fees, developmentcosts and first marketing activities can befunded

• Subvention: 30% of the eligible costs

Support program „creative handcraft“

Bildrecht: viteo outdoor, Strass

www.netzwerk-design.at

• Internal cooperation project of the Network Design & Media and the Furniture and Timber Construction Cluster

• Each couple (consisting of a carpenter and a designer) realized an innovative project free of charge

• Eight couples participated and developed an innovative, design-oriented product

Example: Klaus Pühringer (carpenter) and Marek Gut (designer)

Designer Rallye

www.netzwerk-design.at

• Internal cooperation project together with the Plastics Cluster

• First time open call for tender for this competition

• Goal: to show which innovative products can be made out of plastics

• 26 submissions (25 x Austria and 1 x Switzerland)

• Evaluation criteria: functionality (40 %), innovation (30 %) and design/creativity (30 %)

Competition plastics & product design

www.netzwerk-design.at

Upper AustriaMag. Regina Leutgeb Clusterland Oberösterreich GmbHHafenstraße 47-51, 4020 LinzPhone: 0732 79810-5162, Fax: 0732 79810-5160Mail: regina.leutgeb@clusterland.at

SalzburgMag. Oliver WagnerInnovations- und Technologietransfer Salzburg GmbHSüdtiroler Platz 11, 5020 SalzburgPhone: 0662 8042-3141, Fax: 0662 8042-3150Mail: info@itg-salzburg.at

Contact

www.netzwerk-design.at

Thank you for your attention!

The Network Design & Media is funded by the EU programme „Regional Competitiveness 2007-2013 (Regio 13)“ out of the European Regional Development Funds, as well as from own regional funds.