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Getting People to “Like” Your Organization Through Social MediaMelissa Niksic
Marketing Communications Specialist
Loyola University Chicago
Today’s Session
1. Loyola’s social media plan2. Integrating social media into other channels3. Measuring success4. Best practices5. Discussion
Loyola University Chicago
• Largest Jesuit Catholic University in the United States
• Campuses in Chicago, Maywood, and Rome• 15,951 total enrollment• 9,747 undergraduate students• 6,204 graduate students• Visit us at LUC.edu
What Encompasses Social Media?
• Social networks (Facebook, YouTube, Twitter, Flickr, LinkedIn, Foursquare)
• Blogs• Videos• Wikis• Podcasts• And more!
Challenges
• Initial buy-in• Selecting social media platforms• Staff resources• Getting others involved
Undergraduate Students
• General Loyola UAO Facebook page• 2014 Facebook group• 2015 Facebook group• YouTube channel• Twitter feed• Flickr account• Director of Admission’s blog
Graduate Students
• Graduate School of Business Facebook page• Graduate School of Business blogs• Graduate School of Business Twitter feed• Graduate/professional YouTube channel
Measuring Success
• How do you quantify social media?• Define specific goals
o Number of fanso Increase in yield
• Other successes
Next Steps
• New social media channels• Enhancing content strategies• More integration across platforms• Advertising/mobile integration
Best Practices
• Be social• Be responsive• Familiarize yourself with privacy settings• Develop social media guidelines• Determine allocation of staff resources• Use common sense
Discussion
• How is your organization currently using social media?
• Challenges/success stories?• How do you think social media will continue to
evolve?• Questions?