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Linking print and mail:

White Paper Factory Solution

Presented by:

Kevin Marks

VP, Global Product Management and Marketing, Production Print

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Print and mail trends

Cost pressures •Postage •Production Costs •Labor

Increasing personalization (one to one)

Volume decreases and shorter run lengths

Job variety increasing-more products

Multichannel delivery: Electronic, physical and hybrid

Increase focus on revenue enhancement

Continued focus on customer retention

More opportunity for value add

3

How will I make my print and mail operations

more valuable?

Which tasks or steps within my

operation don’t create value?

How can I reduce FTEs?

How can I drive more results

and improve SLAs?

Grow customer retention and loyalty?

Optimize cross sell / up sell?

Aggressive cost

management and control

Operational productivity

Mail as a new source

for corporate revenues

Today’s business imperatives

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The document of the future (today)

All created with 100% variable data

Personalized,

targeted insert

Personalized,

targeted onsert

Personalized, targeted

“ensert”

Application template

Form

Document design

Transactional data

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Customer Communications Management

Web

Channel Optimization

Campaign Effectiveness

Physical

Digital

Understand Customers Manage Communications Improve Customer Experience

Mail Finishing

Hybrid Mail - Office documents

Data Integration & Composition

Digital Mailbox

Mobile

Print

Document Archive Output

Management

Mail Sortation

Automated Response

Postal Service

Profiling & Segmentation

Data Prep & Document

Composition Multichannel

Output

Customer Response Management

Customer Interaction &

Response Analysis

Make messages personal

Communicate with customers the way they prefer

Retail

Call Center

Predictive Analytics

Customer Segmentation

Enterprise Database

Location

Intelligence

e-presentment/email

Build relations based on experiences

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High level existing workflows

Envelope

Printer

Branded, Windowed

Envelopes (& storage)

White

Envelopes

Mail

Finishing

White

Paper

Offset

Printer

Forms

(& storage)

Digital

Printer

Mail

Sorting

Offset

Printer White

Paper

Preprinted

Insert

Pri

nt

En

velo

pe

Insert

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When you integrate print and mail

processes and workflow, you gain

high level synergies:

Reducing costs

Creating efficiencies

Improving the quality

Adding value to your customer

communications

Integrate print and mail

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High level future workflow (Today)

Envelope

Printer

Branded, Windowed

Envelopes (& storage)

White

Envelopes

Mail

Finishing

White

Paper

Offset

Printer

Forms

(& storage)

Digital

Printer

Mail

Sorting

Offset

Printer White

Paper

Preprinted

Insert

X X

X

X

X

X X Merging

Inline Envelope

Printing

Presort Software

Form Stock Overlay

Software

Insert Imposition Software

Pri

nt

En

velo

pe

In

sert

X

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Seamless application migration and enhancements

add significant value to your business

Eliminate

pre-printed shells

transitioning to a white

paper environment

Migrate to full

color without

compromise

Capitalize on

relationship-building

TransPromo and

personalized inserts

Print checks

with MICR

Add color

variable print to

the outside of

envelope

Total process optimization

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Linking print and mail at drupa

Lean, hyper efficient

manufacturing

Fully operational white

paper factory

End-to-end hybrid

communication Solution

IntelliJet 20™ @ 400FPM

Mailstream Wrapper™

DFWorks® White Paper

Factory

Real world solutions

Two applications

Comingled for ultimate

lean manufacturing and postal efficiency

Vis Energy Statement – first

migration to color

Basic offset shell

replacement

Color data added to basic

form design

Telecom Bill – advanced relevant

messaging

Greater use of color

Highly variable Transpromo

messaging

Offset shell replacement

Remittance perforation

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Vis and Audire Jobs are merged

Combined print stream is sorted by

postal code

Fully personalized with transpromo

elements

Statements printed 2-up format on

IntelliJet™ Printing System

Print file for Wrap file is separated

from main print stream to create new

job

Contents and wrap both have code

added to permit a match

Print file for Wrap is printed 1 Up

landscape with return address

White Paper Factory Application Produce personalized envelopes inline

Contents

Wrap

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Recipe for linking print and mail

• Upstream at the time of file creation

• Downstream in output management integrity solution

• Upstream document composition process

• Downstream

• Add or configure additional inserter input for merging

• Upstream at postal prep (CASS, PAVE, Manifest…)

• Downstream in output management- Call postal application

• Upstream in composition

• Downstream in output management print Stream engineering

Apply form stock

overlay

Presort

co-mingled

jobs together

Add envelope

messaging and

intelligence to finishing

Add inline high quality

inkjet printing to finishing

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Produce personalized communications

that drive business results

Aflac can now add relevant benefit

information as well as targeted offers for

other types of policies directly to their

customer communications. Multiply this by

400,000 statements per month and it's a

potent cross-sell channel.

Produce variable data, high-quality colorful,

communications using IntelliJet™ 20 Printing

System

End-to-end system integrity using Production

Intelligence® Output Management software

YOU HAVE MY ATTENTION

NOW TELL ME MORE

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Engage customers with personalized

envelope printing

Midwest Insurance Provider will help

their agents to increase member

engagement with highly personalized

communications.

Today, print variable addresses on the

mailpiece using Print+ Messenger™

In the future, add targeted personalized

messaging to drive customer engagement

Print agents address and help eliminate cost

and cycle time associated with returned mail,

Add agent’s photo on mailpiece to enhance

the client-agent relationship.

TALK TO ME

LIKE YOU KNOW ME

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Increase response rates and build

stronger customer loyalty

Fenske Media Corporation produces

colorful marketing communications that

break through the noise and deliver real

results for their clients.

Print colorful, high quality messages directly on

envelopes using Print+ Messenger™

Eliminate pre-printed envelopes to drive down

cost per mailpiece

Ability to leveraging more personalized

messages and graphics in the future

START SELLING ON THE

OUTSIDE OF THE ENVELOPE

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Marketing & Line of Business can:

• Maximize existing real estate on transactional statement

• Infinite variety of inserts

• Gain more messaging per ounce

• Target customer messaging

• Quickly execution of new campaigns

• Maintain control of messaging

• Integrate campaign based upon results

• Greater ROMI for campaigns

• Faster time to market for campaigns

Print & Mail Operations can:

• Greater postal densities and work share discounts

• Lower material costs

• Less setup/changeover

• Lower production overhead

• Lessen inventory management

• Increase productivity merging jobs and streamlining workflow

• Leverage lean manufacturing/workcell optimization and expertise

Linking print and mail

can help you

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A brilliant statement

for your bottom line

Questions? Email Kevin Marks

kevin.marks@pb.com