How to Make your CEO Social?

Sarah Harmon

Country Manager, LinkedIn Spain & Portugal

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Executive Conversation with LinkedinAmy 2015

Hotel and tripadvisorKnife fork and plate / Toque de chef

CEOs are in the loop

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"Being Social", what it really means

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Unsocial

≠

Anti-social

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CEO Sociability yields multiple dividends

News Reputation Trust

The Company behind the Brand: In Reputation We Trust, Weber Shandwick, 2011

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CEO as trusted as Employees

2014 Edelman Trust Barometer Annual Global Study

Company’s CEO Company’s Employee Media Spokesperson

Think about different types of information you may read, see or hear about a company. For each topic,

select which person you trust most to provide you with credible and honest information about a company.

What it takes

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Get it started

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Give them what they want

Relationship Economics, Linkedin / Altimeter Group, 2014

Support your Strategy with Data

6% 6% 7% 8%10% 11%

70

29%

44%

52%

0%

10%

20%

30%

40%

50%

60%

Talent Brand Index

Keep cultural differences in mind

14Weber Shandwick and KRC Research, The Company behind the Brand: In Reputation We Trust

Hotel and tripadvisor

Knife fork and plate / Toque de chefExecutives at Socially Engaged

Companies are…

More likely to actively encourage employee use

of professional social media

Relationship Economics, Linkedin / Altimeter Group, 2014

The Playbook to get things started

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In closing

Your leaders are your brand

Stop hiding

Better to start sooner than later

Your employees are everywhere

Face your fears

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